Leveraging the B2B Social Web

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Not Just for Consumers. Leverage the B2B Social Web. Most case studies and news about social media revolves around companies reaching out to consumers (B2C), but using the social web can be especially effective for B2B companies where longer sales cycles and customer relationships are the norm. Sarah Worsham, Web Strategist & CEO for Sazbean Consulting, presents reasons B2B companies should use the social web along with examples of B2B companies who are doing it right.

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Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Leveragingthe

B2B Social Web

Sarah WorshamWeb Strategist & CEO

Sazbean Consulting

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

a little about me...Web Strategist, Geek, Entrepreneur, Mother,

Wife, Webgrrl, Computer Engineer and MBA2

(in no particular order)

what that means...I help companies and organizations grow online by creating digital strategies based on customized analysis and achievement of business goals.

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

B2B vs. B2C

photos by borkur.net @ Flickr CC - http://www.flickr.com/photos/borkurdotnet/363516757/andrewarchy @ Flickr CC - http://www.flickr.com/photos/andrewarchy/2527200986/

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Customers

photo by - luz - @ Flickr CC - http://www.flickr.com/photos/luzbonita/526776059/

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Purchasingphoto by - luz - @ Flickr CC - http://www.flickr.com/photos/luzbonita/526776059/

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

How

photo by mush2274 @ Flickr CC - http://www.flickr.com/photos/mush2274/3154812438/

can

theSocial

WebHelp?

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Relationships

photo by ktylerconk @ Flickr CC - http://www.flickr.com/photos/ktylerconk/2163760529/

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Reputation

photo by Randy Son of Robert @ Flickr CC - http://www.flickr.com/photos/randysonofrobert/1053239908/

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Research

photo by afroboof @ Flickr CC - http://www.flickr.com/photos/afroboof/3951142846/

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Revenue

photo by House of Sims @ Flickr CC - http://www.flickr.com/photos/houseofsims/3117592302/

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Doing it Rightphoto by joiseyshowaa @ Flickr CC - http://www.flickr.com/photos/joiseyshowaa/2477598966/

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Tips

photo by laffy4k @ Flickr CC - http://www.flickr.com/photos/laffy4k/404298099/

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Responsibility

photo by JOPHIELsmiles @ Flickr CC - http://www.flickr.com/photos/26015375@N06/3766251685/

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Commitmentphoto by beau-foto @ Flickr CC - http://www.flickr.com/photos/belkins/2503182015/

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Engagement

photo by lanuiop @ Flickr CC - http://www.flickr.com/photos/lanuiop/401252404/

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Responsephoto by Anonymous @ Flickr CC - http://www.flickr.com/photos/tidewatermuse/173598941/

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Sazbean.comblog, podcasts, upcoming webinars

SazbeanConsulting.comInternet Marketing & Strategy

To Learn More:

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Any Questions?

photo by jamuraa @ Flickr CC - http://www.flickr.com/photos/jamuraa/813966437/

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Connect with me...

SazbeanConsulting.com

Blog: Sazbean.com

Twitter.com/sazbean

Facebook: www.facebook.com/sazbean

LinkedIn: http://www.linkedin.com/in/sazbean

saz@sazbean.com

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