Leveraging Social Media For Increased Student Engagement

Leverage Social Media for Student Engagement

tom@redroverhq.com

Tom Krieglstein@tomkrieglstein

Dance Floors

Bad Dance

5

0N 543210N

Good Dance

Bad Dance

5

0N 543210N

Good Dance

Good Campus

Bad Dance

5

0N 543210N

Good Dance

LeadershipOpportunity Good Campus

of students will never participate

in a college sponsored activity.

60-84%

National Survey on Student Engagement

The Steps

1) Introduce Yourself

The Steps

1) Introduce Yourself

2) Introduce People To Each Other

The Steps

1) Introduce Yourself

2) Introduce People To Each Other

The Steps

relevantV3) Make Small Groups

1) Introduce Yourself

2) Introduce People To Each Other

The Steps

4) Get Out Of The Way

relevantV3) Make Small Groups

Connect Them:

Connect Them:

Great Dance

Great Campus

No

YesNo

Web 1.0

Web 2.0

Web 1.0 Web 2.0

Broadcaster Converser Connector

How Many Facebook Pages

Do You Manage?Q:

ConnectorBroadcaster Converser

ConnectorBroadcaster Converser

ConnectorBroadcaster Converser

facebook.wvu.edu

What Stage is Your School’s

Facebook Usage?Q:

Recommendations

• Be Human / Add a Face / Enlist “Hosts”

Recommendations

• Be Human / Add a Face / Enlist “Hosts”

• User Generated Content

Recommendations

• Be Human / Add a Face / Enlist “Hosts”

• User Generated Content

• Elicit Conversations (Don’t Own Them)

Recommendations

• Be Human / Add a Face / Enlist “Hosts”

• User Generated Content

• Elicit Conversations (Don’t Own Them)

• Link (Uno!cial Groups / Digital Identities)

Recommendations

Limitations

• Facilitating Relationships

Limitations

• Facilitating Relationships

Limitations

• Individual Analytics

• Facilitating Relationships

Limitations

• Individual Analytics

• Top Down Control

• Facilitating Relationships

Limitations

• Individual Analytics

• Top Down Control

• Relevancy

QUESTIONSthoughts?

feelings?

How Many Twitter Accounts

Do You Manage?Q:

ConnectorBroadcaster Converser

ConnectorBroadcaster Converser

ConnectorBroadcaster Converser

#MaristMonday

Ed CabellonBridgewater State University

@EdCabellon

Professional Development#SAchat

Recommendations

• Be Human / Add a Face

Recommendations

• Be Human / Add a Face

• Engage Your Audience (@, #, RT, #FF)

Recommendations

• Be Human / Add a Face

• Engage Your Audience (@, #, RT, #FF)

• Experiment

Recommendations

Limitations

• Facilitating Relationships

Limitations

• Facilitating Relationships

• Individual Analytics

Limitations

• Facilitating Relationships

• Individual Analytics

• Top Down Control

Limitations

• Facilitating Relationships

• Individual Analytics

• Top Down Control

• Relevancy

Limitations

QUESTIONS?thoughts?

feelings?

http://donnyjenkins.wordpress.com

Recommendations

• Support Students Setting Up Blogs

Recommendations

• Support Students Setting Up Blogs

Recommendations

• Display Blogs (so they can "nd each other)

• Support Students Setting Up Blogs

• Display Blogs (so they can "nd each other)

Recommendations

• Support Students Setting Up Blogs

• Promote The Best Ones

• Display Blogs (so they can "nd each other)

Recommendations

• Support Students Setting Up Blogs

• Give Them Their Content

• Promote The Best Ones

• Display Blogs (so they can "nd each other)

Recommendations

Limitations

• Facilitating Relationships

Limitations

• Facilitating Relationships

• Individual Analytics

Limitations

• Facilitating Relationships

• Individual Analytics

• Technical Coordination

Limitations

• Facilitating Relationships

• Individual Analytics

• Technical Coordination

• Relevancy

Limitations

ConnectorBroadcaster Converser

Current Student Engagement Level

40%max

*NSSE 2005

Student Apathy is a Huge Problem

60%

meh.

*NSSE 2005

uninvolved

Tinto, Astin, and Barefoot Agree

Beyond financial concerns, the #1 reason

30% of students drop out within their first year is

because they don’t get socially integrated

into the institution.

First Year

Second YearAhh!

There is Massive Social Integration Online

But it’s Hard to Coordinate & Measure

Let’s PlaySoccer

Meetupin the Quad?

Official Class of 2013

Anyone inChem101?

AdamsHall

We LovePugs My Life In

CollegeThe

AccafellasMusic

ExcitedAbout

Graduation!

I’m new.Anyone

in my class into comics?

tom@redroverhq.comwww.redroverhq.com