Let them play, make them buy: social game opportunities for marketing of everything Alexey Kostarev, CEO & Co-founder.

Let them play, make them buy:social game opportunities for marketing of everything

Alexey Kostarev, CEO & Co-founder

Traditional media have been a one-way communications channel

traditional media

2

Social media are a new communications channel

feedbackwider audience interactive

user generated content fast

social media

3

Plenty of information makes it Hardto catch social media users’ attention

… but word-of-mouth recommendations settle the matter

4

General “recommendations” in social networks are useless

5

How to reach and “hit” your target audience?

6

Tremendous growth in social gaming provides great marketing opportunities

7

Every social game is already well-targeted at specific audiences

8

Huge audience is involved in social games

2009 2010 2012

185M 300M 500M

10M 17M 29M

number of social gamers

50% of all social network users

Sources: AllFacebook, 2010; J’son & Partners, 2010; reports of i-Jet Media research group9

million users

WEEKLY AUDIENCE: SOCIAL GAMES VS. Telecast

Sources: tvbythenumbers.com; socialbakers.com; reports of i-Jet Media research group. Week ending February 13,2011.

Facebook social games

TV

10

Among social gamers

69%women

19% addicted

20% paid for in-game benefits

50%consider ads

useful

Sources: AllFacebook, 2010; reports of i-Jet Media research group

11

Social games greatly retain the audience

60MDAU 300M

MAU

50%of all log-ins

421 min/month

927Mhours/monthof collective game-time

Sources: AllFacebook, 2010; reports of i-Jet Media research group

12

Social games provide marketers with instantaneous feedback

business

social games

consumer

‘I’ll buy!’

‘Tedious’

‘Not for me’

13

Marketing sales are to greatly prevail in the social gaming market

2010

2015

Source: reports of i-Jet Media research group14

Brand integration into social games

15

Banner advertesement

16

17

Offer walls

Cascadia Farms; Microsoft Bing; McDonald’s; DreamWorks; Farmers Insurance; Columbia Pictures

Microsoft; Trident; Cheerios

Sims (EA); Madden (EA Sports)

Unilever (Dove; Breyers)

Honda CRZ; State Farm; Toyota Prius; TireBuyer

Pepsi; M&Ms; Kotex

Recent Ad Deals

Sources: NM Incite; reports of i-Jet Media research group18

Thank you for your attention!

@iJetMediaalexeykostarev@gmail.com