Let Me Tell You a Visual Story - iCrossing

Let Me Tell You a Visual Story

David DealVice President of Marketing, iCrossing@davidjdeal

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Visual stories speak the language of our time

WHAT’S OUR STRATEGY?

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We live our connectedness brand through visual stories . . .

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We showcase our company culture . . .

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make it easy for employees to embrace social . . .

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support our clients . . . .

Jack Nicholson's red bow tie helped our client Skinnygirl® donate $45,000 to Dress for Success as part of a playful #oscars marketing effort.

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support our partners . . .

Crocodile Hermès Birkin Bag on Global 14

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and surprise and delight . . .

HOW DO WE DELIVER

OUR STRATEGY?

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Pinterest: the visual hub for our brand

iCrossing at Play

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iCrossing@15

Rachel Klein, iCrossing Chicago: "Pulp Fiction – all the rage when I was 15. Not sure we really

understood everything in the movie at the time, we certainly thought we were cool watching it."

Antonio Araya, iCrossing Santiago: “This pic reminds me that when I was 15. I never cut my

hair, was more skinny, a little bit crazy, and listened a lot of heavy metal. Google me to find

out what things changed and what did not."

iCrossing President and CEO Don Scales remembers digging "Let It Be" when he was 15 years old.

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iCrossing at SXSW 2013

Sixth StreetFood TruckSixth Street

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Movember 2012

Antonio Araya, iCrossing Santiago

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Instagram: rapid-fire reporting akin to Twitter

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Facebook & Google+ give us reach, engagement, visibility

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Our thought leadership provides a recurring platform

The social genius of “RuPaul’s Drag Race”

How to Be a Market Maker

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Flickr: not as curated but more democratic

Brighton Fashion Week Zeitgeist Show

TIPS

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Have a strategy

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Have a photo posse

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Have standards

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Have fun

Pinterest.com/davidjdeal

THANK YOU