Let customers appreciate the agile workflow

Get’em in Shape Let customers appreciate the agile workflow

PHPDAY, Verona - Italy 18-05-2012

STEFANO MARASPIN

http://www.hubme.in

http://friuli.grusp.org

OVERENGINEERING ANYONE?

CHANGE IS A FACT

THE ONLY PROJECT WHERE CHANGE IS NOT NEEDED

IS A DEAD ONE

PLANS ARE OK

THEY’RE NOT GOALS

LET’S KEEP EYES OPEN

ADAPTING TO CONTEXT

A typical project…

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A typical project…

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A typical project…

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A typical project…

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A typical project…

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A typical project…

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Certainly Better

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QUICK ITERATIONS

What’s in an Iteration 1. Set Goals 2. Learn 3. Do 4. Measure

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CONSTANTLY MEASURING PROGRESS

TESTING OUR WORK

All nice… where’s the problem?

QUOTATIONS, CONTRACTS

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The PHP situation in Italy

http://www.easypolls.net/poll.html?p=4f787165e4b05fc257666170

http://www.easypolls.net/poll.html?p=4f787147e4b05fc25766616f

43%

19%

38% Fixed ScopeT & MOthers

FIXED SCOPE VERY COMMON

SHOULD NOT BE!

READY TO COPE WITH

NEW BUSINESS REQUIREMENTS

TECHNICAL CHALLENGES

UNEXPECTED USER BAHVIORS

Estimates need learning. Learning has a cost.

RIDICULOUS REQUESTS

FACT: ESTIMATING IS HARD

Cone of uncertainty

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Planning Fallacy

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Kahneman and Tversky (1979)

Fixed Price, Fixed Scope

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TRYING TO RECOVER, WE RUN

RISKING TO COMPROMISE QUALITY

AND OUTCOME

alternatives anyone?

Time & Material

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T & M with Cost Ceiling

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Iterative

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Agile

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BUT CUSTOMERS WANT CONTROL

EVEN WHERE IT DOES NOT MATTER

THE VAGUE IS FEARFUL

any way out?

TRUST

TRUST

SMALL PROJECTS, NO PROBLEMS

BIGGER ONES => ITERATIONS

KEEPING THEM SHORT

IMPROVED UX

IMPROVED CUSTOMER SATISFACTION

LESS RISKS, MONEY SAVING

the road to it

SHARE THE ABOVE W/ CUSTOMER

dare to refuse!

SALESMAN

HUGE PROPOSALS DOCUMENTS

SKEPTICISM YET?

HOW YOU SEE YOURSELF

HOW THEY SEE YOU

BEWARE OF THE FRAMING EFFECT

Prospect Theory - Tversky & Kahneman, 1981

COLLABORATIVE ESTIMATES

REALLY QUICK ESTIMATES

PROVIDING RANGES

SKEPTICAL CUSTOMERS

LET’S MEET

QUALITY IS MENTIONED

SO ARE COMPLEXITY & UNCERTAINTY

BUDGET DECIDED BY CUSTOMER

PRIORITIES DO EMERGE

VARIABLE SCOPE SUBTLY INTRODUCED

FOCUS FROM SCOPE

TO BUDGET

PROCESS BRINGS TO COOPERATION

JELLING WITH CUSTOMER

DOES IT ALWAYS WORK WELL?

NOPE. YOU CAN STILL DECIDE

BEWARE OF VICIOUS CYCLES

Thank you for your attention

@maraspin

QUESTIONS?

Photo Credits • http://www.flickr.com/photos/tweek/53286527/ • http://www.flickr.com/photos/alt-n-anela/6186309723/ • http://www.flickr.com/photos/suckamc/3300440872/ • http://www.flickr.com/photos/anoldent/540975459/ • http://www.flickr.com/photos/king-edward/3758847141/ • http://www.flickr.com/photos/tanaka_juuyoh/4434234095 • http://www.flickr.com/photos/jenorton/3156903629/ • http://www.flickr.com/photos/whyld/6085292098/ • http://www.flickr.com/photos/boegh/5676828543/ • http://www.flickr.com/photos/76099968@N00/2617708117/ • http://www.flickr.com/photos/txberiu/2863269180/ • http://www.flickr.com/photos/imuttoo/3992006628/ • http://www.flickr.com/photos/studiospecialplace/492842239/ • http://www.flickr.com/photos/pheezy/480374623/ • http://www.flickr.com/photos/semvon/6296386748/ • http://www.flickr.com/photos/tambako/6803989007/ • http://www.flickr.com/photos/wiertz/5624281846/ • http://www.flickr.com/photos/despedidairene/6088601777/ • http://www.flickr.com/photos/59937401@N07/5930141188/ • http://www.flickr.com/photos/mikebaird/6827018401/ • http://www.flickr.com/photos/astragony/6308677010/ • http://www.flickr.com/photos/38191914@N00/3296892344/

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Photo Credits • http://www.flickr.com/photos/istolethetv/3207373011/ • http://www.flickr.com/photos/mager/2847253918/ • http://www.flickr.com/photos/monjurulhoque/6401220837/ • http://www.flickr.com/photos/marilynjane/5877663279/ • http://www.flickr.com/photos/benimoto/353411236/ • http://www.flickr.com/photos/vectorportal/4929890104/ • http://www.flickr.com/photos/caveman_92223/3185534518/ • http://www.flickr.com/photos/mister_tee/6112609303/ • http://www.flickr.com/photos/jockew/4817151443/ • http://www.flickr.com/photos/aidanwojtas/5557752123/ • http://www.flickr.com/photos/crimfants/2944475383/ • http://www.flickr.com/photos/clagnut/252185030/ • http://www.flickr.com/photos/superzelle/3490611685/ • http://www.flickr.com/photos/ecovirtual/6036941452/ (edited) • http://www.flickr.com/photos/31668204@N06/3601164160/ • http://www.flickr.com/photos/darkdwarf/5533336070/ • http://www.flickr.com/photos/sayamindu/5677281218/ • http://www.flickr.com/photos/mujitra/5721705321/ • http://www.flickr.com/photos/42dreams/956152756/ • http://www.flickr.com/photos/unanoslucror/5051797134/ • http://www.flickr.com/photos/gtzecosan/3110646027/ • http://www.flickr.com/photos/dobs/4128798936/sizes/l/in/photostream/ • other pictures taken by me, courtesy of vectorportal.com or from fotolia archives

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Stefano Maraspin @maraspin s.maraspin@mvassociati.it

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