Lessons From Oz

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Lessons from OZLessons from OZDesigning for the mobile experience

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rachel hinmanhinman@adaptivepath.com

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How?

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“Somewhere over the rainbow...”

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The Wand in the World

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Re-think the relationship to the object

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Mobile Needs

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“There’s no place like home!”

GOALS:- Figure out where the heck she is- Avoid the evil witch- Find the Emerald City- Speak with this Wizard of Oz guy

NEEDS:- To find her way home

BEHAVIORS AND ATTITUDES- Optimistic- Dreams of better life

Dorothy

Age: 17Home: KansasMarital status: SingleChildren: noneOccupation: student

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nobody knows!

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“... before Twitter, I spent 12 years working in the dispatch industry, which are couriers, taxis, 911. And these industries are concerned with status - what people are doing right now.

I’ve always been fascinated by this concept of status, and I wanted to have that same model for my friends.”

- Jack Dorsey, Founder of Twitter

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Embrace what you don’t know

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Discovering the Senses

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Swing for the fences when thinking about the senses

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Journeys

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www.90mobilesin90days.com

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Thanks!hinman@adaptivepath.com