Less is More.

Less is More.

andPowerPoint

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clicktoaddtitle.comLeslie Harpold – Round 2

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Let’s talk about design.

What it is . . .Graphic Design is:● a strategic usage of text

● the purposeful use of pictures and animation

● focused on directing visual communication

Graphic Design is not:just making it look “pretty”.

Improving design!your

● use “dim” option with large chunks of text – sequential disclosure

● typography and fontsUse sans-serif type, no more than three stylesConsider darkest green, navy blue text

● use color blocksFrame pieces of text within blocks of light colorOrganizes information for audience

Top

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Improving design!your

● picturesPictures which illustrate informationNothing ‘cause it’s cute or cool!

● background – white/light – dark textWill work for any type of lighting situation

● keep lower ¼ of slide empty or a filler – less importance

Depending on screen height and seating,not everyone will be able to see slide.

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Improving design!your

● keep images directing towards information

● sounds are found to be more annoyance than assistance

● keep text animations consistentText best read “wipe” “left”, “wipe” “down”Stay away from entering left, fly ins, anythingsurprising to audience – not a horror movie

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Improving design!your

● slides are free – don’t crowd

Allow white space around your information.

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● slides are free – don’t crowd● slides are free – don’t crowd

Which font should you use?Beginning February 1, 2004, all State Department correspondence must be in ‘Times New Roman 14’.

The US State Departmentbanned the use of ‘Courier New 12’ in all official correspondence.

So should we follow the lead of the government and use Times New Roman

in all of our PowerPoint presentations?

Fonts/Blocks

● color blocks for listings of like pieces of information: three to five points or usually sub-content of key point.

use of color blocks

Example:

Design Tips

The US State Departmentbanned the use of ‘Courier New 12’ in all official correspondence.

The US State Departmentbanned the use of ‘Courier New 12’ in all official correspondence.

Which font should you use?Beginning February 1, 2004, all State Department correspondence must be in ‘Times New Roman 14’.

The US State Departmentbanned the use of ‘Courier New 12’ in all official correspondence.

So should we follow the lead of the government and use Times New Roman

in all of our PowerPoint presentations?

Fonts/Blocks

Which font should you use?Beginning February 1, 2004, all State Department correspondence must be in ‘Times New Roman 14’.

The US State Departmentbanned the use of ‘Courier New 12’ in all official correspondence.

So should we follow the lead of the government and use Times New Roman

in all of our PowerPoint presentations?

NO!

Research resultsIn subjective tests measuring how people judge the screen readability of different typefaces (from 0 to 5), most people prefer Verdana. (Hoffman, 2004)

1.24

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Helvetica

Times

Arial

Trebuchet

Verdana

Screen v. print font• Verdana, Trebuchet, Georgia, Geneva, and New

York are all examples of screen display fonts, fonts specifically designed to look good on a computer screen.

• Times New Roman, Arial, and Helvetica are actually print display fonts, fonts specifically designed to look good on paper.

• People strongly and consistently judge screen display fonts to be easier to read than print display fonts. (Hoffman)

Serif v. sans-serif• On paper, people prefer reading serif fonts—fonts

with a “tail” (like Times New Roman.)

• On screens, however, prefer sans-serif fonts—fonts without a tail (like Verdana).

• So, use serif fonts (like Times New Roman) for your handouts and a sans-serif font (like Verdana or Arial) for your on-screen presentation.

● no more than three fonts per presentation

- use the variations of a single font: example: Arial - Bold, Italic, Bold Italic - variations only count as one single font

- One for your Title and Headers- One for your content- One for an accent: “New”, “Know”, “Activity”, etc.

Typography and fontsDesign Tips

● keep to maximum of five to seven lines of informational text

● use minimal of 24 points for content information 28 points is better

use of text on slide

● be consistent with the choice of font and font size for: Headers Information text - bullet points

Design Tips

Slide Heading/Topic Heading - 32

Information text be 28

● bullet points might always be 24 pt.

Information text be 28

Information text be 28

● bullet points might always be 24 pt.

● bullet points might always be 24 pt.

Backgrounds● Stay away from any background with animation

– Ribbons.

● Use light colored backgrounds with dark text.

Unless you have a single important point.Then use a color box to frame information.

● Gradient backgrounds rarely work well.

Backgrounds● Stay away from any background with animation

– Ribbons.

● Use light colored backgrounds with dark text.

Unless you have a single important point.Then use a color box to frame information.

● Gradient backgrounds rarely work well.

Backgrounds● Stay away from any background with animation

– Ribbons.

● Use light colored backgrounds with dark text.

Unless you have a single important point.Then use a color box to frame information.

● Gradient backgrounds rarely work well.

Creative Text

Creating interesting textfor Titles and Headings.

Thin and thick lines

Smooth and RoughSans Serif fonts with

Serif fonts

W i d e spacing andNarrow spacing

Cool Colors Warm Colors

Color Value Changes Just one colorDifferent

Levelsor font size

Adding Contrast

Resource Program

PowerPoint Resource Program

program powerpoint

PowerPoint

programresourceowerpointP

Picture Placement

Placing pictures/graphics to keep audience focused.

images: helpful or hurtful

● images/graphics will not: - be distracting or annoying to the viewer - be used because they are “cute” or “cool”

Design Tips

● images/graphics will: - be relevant to the material being presented - support the ideas being explained - have a purpose or relationship to the concepts

● your audience will look in the direction of your graphic image if:

- the image has eyes - the image portrays movement - the image suggests directionality

images: helpful or hurtful

● images always look towards your information and move towards your content and printed texts

Design Tips

where does it go?

1. 2.

3. 4.

Design Tips

where does it go?

1. 2.

3. 4.

Design Tips

where does it go?

1. 2.

3. 4.

Design Tips

Directionality of graphicsDirectionality and the brain

Design Tips

● Your brain will follow repeated colors

● Shapes/images which create a point

● Easiest movement to guide is from: - left to right (increase, decrease) - downward (gravity experience)

Eye gaze pathLeft

to right

Topto

BottomDead ZoneLower Left Corner

Directionality

Design Tips

Examples of how print adsdirect your eyes … sometimes.

Directionality of graphics

Directionality of graphics

of images and clip art

When Direction Goes Bad!

Directionality

Going The Wrong Way

Dead Zone

The ‘Good and the Bad’of the Dead Zone.

Picture Placement

Strong “Downward” Designs

Key Points

● Keep graphics ‘moving’ towards your information

● Limit use of animations to two to three per presentation – be consistent

● Use plain or very light background

● Only use sound if your information makes a sound or, use small amount of music in introduction

● Keep slides free from ‘text clutter’ – use dimming

That’s all, folks!