Lengow - International presentation
Post on 28-Jun-2015
1020 Views
Preview:
DESCRIPTION
Transcript
Index your product catalogues quickly and easily thanks to Lengow!
Created on July 1, 2009 by Jérémie Peiro and Mickael Froger Lengow is a SaaS solution which allows online retailers to index their product catalogues on more than 650 distribution supports. International presence: Key facts:
A team of
35 people
57 Millions of products indexed on
7,000 feeds
each day
Lengow in a few numbers
700 customers
trust us
Centralize Your feeds
Optimize your indexing
Adapt and optimize each of your feeds to increase
your visibility!
Increase profitability of your products
Save money by tracking your product profitability and optimize your feed !
Centralize management of your product catalogue
with more than 650 distributors!
Facing a large choice of distribution channels, how do you choose those best suited for your products ?
Do you have indexing and tracking issues due to a large number of networks ?
Do you lack performance indicators to optimize your sales and the content of your feeds ?
Our solutions:
Your issues:
Are you an agency or a platform ? We have a solution for you
One platform for the independent management of each of your e-commerce clients or your differents countries activities The dashboard allows for an overall view of all the feeds of each online retailer. Visualization of the most important information concerning the campaigns of each client.
Lengow offers a platform adapted to the needs of agencies and platforms :
Centralize the management of
multiple websites
E n
Choosing your distribution channels
Comparison Shopping Sites
Program the listing of your products and your content on each channel in just a few clicks!
Easily adapt the editorial content of your product listings to the specifications of each individual channel:
Comparison Shopping Sites
• Benefit from the quality of traffic • Take advantage of the shopping sites notoriety • Diversify your distribution network and increase visibility • Quickly and easily index your products • Campaign costs are lower than that of other distribution channels (sponsored links, emailing, etc.)
Source : Blog CPC Strategy
3.01%
6.27%
45.11%
45.86%
50.38%
54.89%
0% 20% 40% 60%
Autre
Génère du chiffre d'affaires en point de vente physique
Permet de gérer ses coûts
Génère du trafic
Permet de recruter des prospects
Génère du chiffre d'affaires en ligne
Advantages of affiliation
Generate turnover online
Recruit new prospects
Generate traffic
Manage costs
Generate turnover in
retail outlets
Other
Affiliations Platforms
Source: Journal du Net (March 2009) – Several responses possible
Marketplaces
• Benefit from the quality of
traffic • Take advantage of the notoriety and indexing of well-known marketplaces • Diversify your distribution network and increase visibility • Control your acquisition costs • Pay per sale, not per click
Sponsored Links
From the information contained in your catalogue, set up an editorial template or personalize each ad Lengow automates the keyword integration for each one of your AdWords ads Two tools are at your disposal to import your ads in your Google AdWords account:
The API which links Lengow and AdWords The CSV export for Google AdWords Editor
Generate your AdWords campaigns and ads automatically thanks to your product catalogue
1. Your catalogue automatically generates campaigns, keywords and ads
1 category = 1 campaign
2. Each product becomes an adgroup and keywords are generated automatically
1 product = 1 adgroup + 1 keyword
Install the Lengow ShoppingBox and
sell your products on Facebook!
Social Networks With 500 million potential buyers, how can you take advantage of Facebook to promote your product catalogues?
Integrate a payment method like PayPal
Go to mobile shopping in some clicks only
Lengow adapt et transform your products catalog in a « ready-to-go » m-commerce e-shop. A mobile site which fully respect tablet PC and mobile phones standards and create a mobile extension of your eshop. Optimized for most popular devices on the market: Apple, Nokia, HTC, Blackberry, Samsung, etc. Available directly via an unique URL with the syntax: http://your-site-name.lengow.mobi Directly interfaced with a paypal payment system to deliver a fully operational shop
An instantienous and easy-to-go solution for all kinds of merchants who want to try the mobile channel…
Retargeting
Advantages of retargeting: - Conversion rates of retargeting campaigns are much higher than other types of advertisement
-Very good quality of traffic
- Lengow optimized feed for an optimized retargeting
Merchant site Publisher site
Easy setup with our universal tracker: TagCapsule
TagCapsule allows you to encapsulate several tags within one universal tracker. This enables you to manage just one single tag in your back office!
How does it work? 1- Install TagCapsule on your website 2- Activate/deactivate partner trackers of your choice 3- Selected trackers are displayed on your website 4- Partner sites can automatically import tracking information Once your tags are set up, you have nothing else to do! The tool works 24/7 non-stop
Why use TagCapsule?
Centralize the management of your trackers: From a centralized interface, you can easily choose the trackers you would like to install.
Loading time:
By installing just one single tag, you will save a considerable amount of time when loading your web pages, making browsing more pleasant for internet users and lighter for your servers.
User-friendly:
Thanks to our intuitive solution, management is made easier as no technical skills are required!
Time-saver:
The interface enables you to activate/deactivate the tags you have selected in just one click!
We’ll solve all your feed problems
Source feed compatibility: Lengow supports most formats, encoding and types of source feeds, and is compatible with the main Open Source e-commerce solutions on the market thanks to our free plug-ins.
Our team can also scan your e-commerce store and generate a product catalogue for you, thanks to an internally-developed crawler.
Effectively choose on which channels to list your products: taking into account your products, average basket value and your objectives, we can help guide you toward the best channels on which to sell your products.
Create a product feed adapted to each channel in order to optimize your listings.
TXT
CSV
XML
ZIP
Native support with plugins of all major open e-commerce plateform
Some International references
A vast majority of big retail actors which uses our services in France:
top related