Lean innovation - Big Companies and Digital Products

big companies and digital

Lean Innovation

Friday, August 2, 13

What we do

Product LabWe help our customers develop innovative products that people love to use and care about.

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We work today with major startups and Venture Capital firms in the region. SuperNova is also the official representative of the Lean Startup Machine event in Brazil and the official organizer of Lean Startup meet-ups.

SuperNova is a innovation lab based in São Paulo Brazil with the mission to foster innovation and entrepreneurship throughout Latin America.

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Luis Novo

Luis Novo is SuperNova’s founder and has been a product/strategy executive for more than 10 years.

Served as CTO in the Silicon Valley for 3 years and has worked for major startups in US and Brazil, such as PlayPhone and NetMovies.

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Innovating big

Big companies have always been innovative.

They have driven evolution of products and services for hundreds of years.

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Must. Innovate. On. Digital.

Digital has became part of everyone’s life and every company’s value proposition.

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Different rules, different game

Our relationship with technology is very unique, more than with most conventional physical products.

more customization

more content formatsmore devices

more business models(freemium, pay as you go)

more updates

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Digital innovation is democratic

Building digital products keeps getting cheaper

Startups can create disruptionson big businesses

Competition can come from everywhere

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The biggest cost

Focus is the new money

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The biggest cost

How to avoid wasting energy on digital innovation?

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Silicon Valley Lessons Learned

Tech startups have perfected methods for quick, cheap and constant innovation

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Silicon Valley Lessons Learned

And they have something to teach to the big guys.

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Big companies acting like startups

Accelerate the speed of innovation

and

Give internal businesses and teams an outside-in perspective

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Big companies acting like startups

Continually iterating and learning can be a challenge for traditional processes at corporate giants - but that is now essential for the survival of business

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The real risk

Someone else will

Ideas have no value, learning does

Not understanding what the customer wants

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Experiment every week

Fast prototyping new ideas and taking them immediately in front of 6 customers

“How many people must stumble on a step before you know something is wrong?”

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testing can be cheap

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Failing Fast, Fail Often

Search for the biggest unknowns in an idea (the hypothesis) and work on making them fail ASAP

As opposed to “pray it works”

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Metrics

Data is collected and made available all the time

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Building with your users

Customer Journey watching their TV habits for weeks

rounds of prototyping with customers

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Follow customers home

Intuit does customer “follow-me-homes,” where everyone from CEO Brad Smith to engineers and marketers immerse themselves in the customer’s natural environment to see how things are working (or not) in the real world.

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Tap outside collaborators

Work with their businesses to define specific problems and opportunities that need a jolt of external insight.

Recruit a small group of “thought leaders” from other companies, universities, startups, or think-tanks to join a collaborative innovation session for a day to lend their expertise.

These deep dives deliver strategic and practical insight that would otherwise take months to gather through traditional research.

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Use the best, invent the rest

Speed and agility come from realizing we don’t have to invent everything ourselves.

When going after breakthroughs, it’s essential to dismiss the “not invented here” stigma, as Apple learned the hard way with its foray into mobile maps.

There’s no shortage of tools and templates out there. The strategy is to use the best and then adapt it or combine it with other approaches that work within the specific company context.

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Luis Novo (@lfnovo)luis@supernovalabs.com.br

Friday, August 2, 13