Leading the Product 2017 - Leisa Reichelt
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Leading The Product 2017Speaker Slides
Melbourne, Australia
Leisa ReicheltAtlassian
For more information go towww.leadingtheproduct.com
LEISA REICHELT | HEAD OF RESEARCH & INSIGHTS | @LEISA
Achieving a balanced teamCan Service Design and Product Management can play nicely?
LEISA REICHELT | HEAD OF RESEARCH & INSIGHTS | @LEISA
Achieving a balanced teamCan Service Design and Product Management can play nicely?
You don’t need a product manager if you’ve got a service designer
ANONYMOUS EXPERT
We work better
together
QUESTION
How many of you have service designers in your team?
Service design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between the service provider and its customers.
WIKIPEDIA SAYS, SO IT MUST BE TRUE…
Product or service?
Increasingly not the question we should be asking.
An ecosystem, that we don’t entirely own
or control
Making products more amazing
We believe behind every great human achievement, there is a team.
Our mission is to unleash the potential in every team.
OUR MISSION
Product Management + Service Design
Tricky team relationships ahead
Vision & Strategy
This is where the trouble starts….
EVERYONE LOVES STRATEGY
Service designers and product managers care about vision
there are lots of these.
Things that are annoying about designers….
*some people say
Slow, complicated, unscientific, seems unnecessary*….
so probably worth it
… but really helpful for imagining better products and services
Whose job is coming up with the vision?
Obligatory audience participation
the ultimate designers answer
it depends
Available free at: https://www.atlassian.com/team-playbook
Available free at: https://www.atlassian.com/team-playbook
NOT A DOCUMENT
A conversation not a document
play as a team
It’s ok not to be 100% the boss of the product strategy
SERVICE DESIGN AND PRODUCT MANAGERS
Balance each others strengths and weaknesses
Service designers might be better suited to creating product strategy than product managers….
POSSIBLE DANGEROUS THING TO SAY IN THIS ROOM
metrics and roadmaps not typically designers strengths
but don’t worry. the bosses will still think you are the grown ups in the team.
there are lots of these.
there are lots of these.
there are lots of these.
different ways of seeing a city, different views of a product
Working across
product silos
there are lots of these.
there are lots of these.
Product managers are the
gatekeepers for service design
there are lots of these.
LEISA REICHELT | HEAD OF RESEARCH & INSIGHTS | @LEISA
thank you
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