Leading discussion - Group 7

Online and Mobile Journalism &Internet Communication and Audience

Group 7: CHOY Ho Yee, LIN Yidan, WANG Yue, ZHENG Qingxiao

Part 1 Introduction of Internet Communication

Question 1: Have you used any interactive tools? What are they?

Part 1 Introduction of Internet Communication

• Internet Communication

Mass Communication + Interpersonal Communication

One Way + Interactive Way

• Networking Forum & BBS

Part 1 Introduction of Internet Communication

• Comment

Part 1 Introduction of Internet Communication

• Forwarding (Retweet)

Part 1 Introduction of Internet Communication

• #Hashtag

Part 1 Introduction of Internet Communication

• Thumb-up 👍

Part 1 Introduction of Internet Communication

• QR Code

Part 1 Introduction of Internet Communication

• @• Online Polls• Quiz• Links• …...

Part 1 Introduction of Internet Communication

Part 2 Game Time

Question 2: For what purpose do you use interactive tools? What do you expect when using them?

Part 2 Game Time

STEP 1 Forming Groups

• 2 groups of students• A group of 4 students from Mainland • Another group of 4 students from HK

Part 2 Game Time

STEP 2 Game Rules• Transfer your information to next person• You may add or reduce information and own opinions• You can also use different interactive tools in your message• Time limit: 2 minutes each person for reading and writing• Word limit: 140 Chinese characters

Part 2 Game Time

STEP 3Watch a video together to know some background information of the event

https://www.youtube.com/watch?v=SxiZiA4Bdvs

Part 2 Game Time

STEP 4

Game Time

Part 2 Game Time

STEP 5 Present the final result and interview

• 2 final results• 3 information we provided

Part 2 Game Time

STEP 6 Summary

Original Video and News 1

News 2

News 3

Information 1

Information 2

Information 3 Final Information

Part 2 Game TimeSource1

Source3Source2

Source4 Source5

Part 3 Audience Analysis

Question 3: What role you think you are when using interactive tools? Simply audience? Or other roles?

Part 3 Audience Analysis

Characteristics of New Media1. Fast pacedAs the reality develops very fast, so the news need to be updated

from time to time, in order to reflect the latest development of the society.

Part 3 Audience Analysis

Characteristics of New Media2. Short textDue to the time constraints, texts need to be published in a short period of time, so the wordings tend to be shorter and more understandable for the audiences.

Part 3 Audience Analysis

Characteristics of New Media3. Sources from all aroundDifferent kinds of information flow all over the world, so the audiences can easily access to the updated news.

Part 3 Audience Analysis

Characteristics of New Media4. Multimedia packageTo delight and impress the audiences, the news are supported with multimedia tools such as photos, audios and videos, in order to help demonstrate and visualize the whole story.

Part 3 Audience Analysis

Two way interaction between media and audiences change the audiences’ way of interpretation.

Part 3 Audience Analysis

The reading habits of audiences change1. Skipping and flipping•The audiences can choose the topics which they are interested in.

•They can simply skip lines or even jump to another article when they feel bored.

•Unlike traditional text, flipping over the news would not affect the interpretation on the whole story.

Part 3 Audience Analysis

The reading habits of audiences change2. Subjectivity of choices•Unlike traditional texts, the audiences do not need to follow a prescribed order of reading, they can feel free to make choices.

•They can choose to focus those information which they consider important, this is driven by the audiences’ own viewpoints and preferences, or even by the whole atmosphere, social values or ties of the whole society.

With the development of technology, the audiences can get the most updated information of news hypertext (Internet, social media), but the traditional text (newspapers, magazines) can also act as a supplementary tool.

Part 3 Audience Analysis

In reality:Combination of traditional text and hypertext

Part 3 Audience Analysis

The role of audience changes1. Source•While audiences are consuming news, they can act as information provider by getting messages from the Internet, as well as discussing with friends•Audiences also assist media with information: “The output from the media comes from the input of the users.” 

Part 3 Audience Analysis

The role of audience changes2. Gate Keeper: What is Gatekeeping?•Kurt Lewin: first instituted the theory of Gatekeeping in 1943.•Pamela Shoemaker: “Process of culling and crafting countless bits of information into the limited number of messages that reach people every day.” •Tim Vos: “This process determines not only which information is selected, but also what the content and nature of the messages, such as news, will be."

Part 3 Audience Analysis

The role of audience changes2. Gate Keeper: How the audiences work?•Audiences can choose to filter out the irrelevant information or add subjective and desirable comments onto the news, and then transfer the edited news to others.•The inputs of the users can bring interesting features to the news system for better enjoyment.•However, this process is greatly depending on the morality of the audiences, they have to consider the danger of distortion of news.

Part 3 Audience Analysis

If the audiences cannot work well in the interactive process…

1. Change in guiding direction of public opinion•The messages are distorted by each of the audiences, then this may lead to a total change in public opinion.

Part 3 Audience Analysis

If the audiences cannot work well in the interactive process…

2. Violation of authors’ intentions•Robert Huesca and Brenda Dervin: “There is a danger of violation of the author‘s integrity, efforts and intention.”•The audience may add their own comments onto the news, this violates the authors’ authority, BIAS is then created.

Part 4 Conclusion

Part 4 Summary

• Internet communication is a combination of mass communication and interpersonal communication.

• During the process of interacting, information may be add or reduce.

• Audience shares different roles in the whole process.

Part 4 Summary

• ReferenceI. Social Network Fragments: An Interactive Tool for Exploring Digital

Social Connections - Jeffrey Potter and Danah BoydII. Media, Audience, and Social Structure - edited by Sandra J. Ball-

Rokeach, Muriel G. CantorIII. Media Society: Industry, images and and audiences - David

Croteau, William HoynesIV. Why Social Media Matters: School communication in the digtial age

– Kitty Porterfield, Meg CarnesV. Hypertext and Journalism: Audiences Respond to Competing News

Narratives - Robert Huesca and Brenda DervinVI. Gatekeeping Theory – Shoemaker, Pamela J and Tim VosVII. Forces behind Food Habits and Methods of Change – Lewin Kurt

Thanks for listening and participation

Group 7: CHOY Ho Yee, LIN Yidan, WANG Yue, ZHENG Qingxiao