LeaderLens Christine Arena

LeaderLensThe Participation EconomyDecember 15, 2010

Twitter hashtag #LeaderLens

2© Interaction Associates Inc 12/15/2010 The Participation Economy

Ashley WelchDirector, Leadership & SustainabilityInteraction Associates

3© Interaction Associates Inc. 12/15/2010 The Participation Economy

Logisitics

Send your

questions

“fit in viewer”

QuestionsQuestions

Twitter hashtag #LeaderLens

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Christine ArenaCEO, sparkUpAuthor, High Purpose Companywww.christinearena.com

5© Interaction Associates Inc. 12/15/2010 The Participation Economy

Today’s Conversation

What does the “Participation Economy” mean and why do you consider this a meta-trend?

What does a strategy for the “Participation Economy” look like?

What tools can leaders and organizations use to better engage stakeholders and innovate?

What does the “Participation Economy” mean and why do you consider this a meta-trend?

1

7© Interaction Associates Inc. 12/15/2010 The Participation Economy

The Attention Economy

The Attraction Economy

The Participation Economy

1950 - 1989 1990 - 2005 2006 - Today

The Participation Economy represents a shift in

power, and unprecedented opportunity.

8© Interaction Associates Inc 12/15/2010 The Participation Economy

9© Interaction Associates Inc. 12/15/2010 The Participation Economy

“

”

The participation economy is more about sharing ideas than making purchases. When we participate, we join a larger community around an idea. That social dynamic is fluid and natural and it’s a hotbed of innovation. More and more, we will see that the best ideas, products and services create an opportunity for participation.

– Kevin Roberts, CEO of Saatchi & Saatchi Worldwide

10© Interaction Associates Inc 12/15/2010 The Participation Economy

11© Interaction Associates Inc. 12/15/2010 The Participation Economy

“

”

This is a world of technology-enabled transparency, openness and two-way dialog with stakeholders. If you’re not willing to engage, if you can’t tolerate a world where you’re sharing information and getting inputs from lots of different people, then you’d better find a new profession.

– Jeffrey Immelt, CEO of GE

12© Interaction Associates Inc 12/15/2010 The Participation Economy

What does a strategy for

the “Participation Economy”

look like?2

14© Interaction Associates Inc 12/15/2010 The Participation Economy

15© Interaction Associates Inc. 12/15/2010 The Participation Economy

Reactive

Proactive

Collaborative

Where Are

You Now?

What tools can leaders and

organizations use to better

engage stakeholders and

innovate?

3

17© Interaction Associates Inc. 12/15/2010 The Participation Economy

sparkUp

1.Start by listening and using feedback.

2.Engage people inside the organization.

3.Develop products with consumers, not for them.

4.Focus on creating a better experience.

18© Interaction Associates Inc 12/15/2010 The Participation Economy

Questions

19© Interaction Associates Inc 12/15/2010 The Participation Economy

Ashley WelchDirector, Leadership & Sustainability

awelch@interactionassociates.com

Twitter hashtag #leaderlens

20© Interaction Associates Inc 12/15/2010 The Participation Economy

WHAT

WHO Shannon HorstCEO, Savory Institute

Holistic Management

January 19, 2011WHEN

Thank you!

Webinar on demand at:interactionassociates.com/ideas