Leadbot Service Overview Click any component on the diagram for more information.
Post on 14-Dec-2015
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Leadbot Case Study
Challenge: • Increase ROI while maintaining current spending• Streamline sales process to increase control and tracking
What Leadbot Brought To The Table:• Co-Branded marketing materials• Automated follow-up system• XML Distribution into call center dialing software• Daily reporting
Implementation:• 3,200 purchased over the course of 3 months• 1,139 applications generated• 588 applications converted
Total Lead Cost : $57,600.00Total Annual Premium: $405,072.00
Why Leadbot?
• Profitable: Proven return on investment.
• Valuable Prospects: Minimum age of 30, face values of $100,000 - $1,000,000+
• Compliant: CAN-SPAM and Do-Not-Call compliant
• Professional: We work every day to stay at the leading edge of the industry and pass innovations and new ideas to our customers first.
Affiliate Programs
• Banner ads, text ads and opt-in email campaigns smooth out volume and geographic consistency
• Ads offer to help consumers save on life insurance - driving additional traffic to Myinsurancequotes.com request forms
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Search Engine Optimization
• Organic SEO, paid placement and strategic relationships drive coveted keyword based traffic to the Myinsurancequotes.com website.
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Consumer Quote Form
• Consumers who request contact from a professional to receive life insurance quote comparisons.
• 20-24 data fields containing detailed contact information, DOB, height/weight, coverage needs and health comments.
• Consumers are expressly notified they will be receiving a phone call from a life insurance professional.
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Consumer Website
• MyInsuranceQuotes.com, is our flagship insurance portal.
• Robust, consumer focused information source for life insurance. Contains product research, coverage need calculators and more.
• Designed to attract qualified prospects, educate, and convert quote requesters via the quote request form.
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Outside Website
Web sites owned and operated by select third parties provide Leadbot with additional volume.
All leads acquired in this manner are subject to full quality control for verification.
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Area Code and Prefix Scrubbing
By verifying the area code and telephone exchange data (NPA/NXX) with the prospect’s zip code, Leadbot discards a large percentage of invalid submissions prior to distribution.
Landlines and cell phones are also tagged appropriately.
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Duplicate Checking
New submissions are automatically compared against those received in the previous thirty days and duplicates are discarded.
Exclusive leads stay exclusive.Click Diagram to
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Automated Tele-verification
Automated telephone calls placed to prospects prior to lead distribution steeply reduce or eliminate:
– Telephone numbers not in service– Telephone numbers which do not
connect– Facsimile/pager signals– Fast-busy signals
In addition, this process allows answering prospects to confirm their opt-in status or opt-out in real time.
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Keyword Scrubbing
All submissions are subjected to our extensive filters for profanity, repeat characters and missing information fields.
Submissions deemed invalid are discarded.
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Height and Weight Scrubbing
Unisex parameters:
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Ft In Weight Ft In Weight
4 10 185 5 11 272
4 11 193 6 0 280
5 0 200 6 1 288
5 1 206 6 2 296
5 2 213 6 3 304
5 3 219 6 4 312
5 4 226 6 5 319
5 5 233 6 6 328
5 6 239 6 7 336
5 7 246 6 8 344
5 8 252 6 9 352
5 9 259 6 10 360
5 10 265 6 11 368
Direct Post to Client DB/CRM System
Available formats:• XML via HTTP• Form POST via HTTP• CSV Flat File• TSV Flat File• MS Word• MS Excel• Plain Text E-Mail• HTML E-Mail
Custom formats and integration services are also available.
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Private Label Prospect Messaging
By default Leadbot introduces all producers to prospects via email.
Customization of this introduction with content from the producer is available and encouraged.
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Leadbot Alert™ Message Tracking
Each prospect receives an email introducing the producer or company that will be calling.
When the prospect opens that email, the producer is notified in real time; contact ratios benefit.
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