Leadbot Service Overview Click any component on the diagram for more information.

Leadbot Service OverviewClick any component on the diagram for more information.

Leadbot Case StudyChallenge:

• Increase ROI while maintaining current spending• Streamline sales process to increase control and tracking

What Leadbot Brought To The Table:• Co-Branded marketing materials• Automated follow-up system• XML Distribution into call center dialing software• Daily reporting

Implementation:• 3,200 purchased over the course of 3 months• 1,139 applications generated• 588 applications converted

Total Lead Cost : $57,600.00Total Annual Premium: $405,072.00

Why Leadbot?• Profitable: Proven return on investment.

• Valuable Prospects: Minimum age of 30, face values of $100,000 - $1,000,000+

• Compliant: CAN-SPAM and Do-Not-Call compliant

• Professional: We work every day to stay at the leading edge of the industry and pass innovations and new ideas to our customers first.

Supplemental Materials

Affiliate Programs• Banner ads, text ads and opt-in

email campaigns smooth out volume and geographic consistency

• Ads offer to help consumers save on life insurance - driving additional traffic to Myinsurancequotes.com request forms

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Search Engine Optimization• Organic SEO, paid placement and

strategic relationships drive coveted keyword based traffic to the Myinsurancequotes.com website.

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Consumer Quote Form• Consumers who request contact

from a professional to receive life insurance quote comparisons.

• 20-24 data fields containing detailed contact information, DOB, height/weight, coverage needs and health comments.

• Consumers are expressly notified they will be receiving a phone call from a life insurance professional.

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Consumer Website• MyInsuranceQuotes.com, is our

flagship insurance portal.

• Robust, consumer focused information source for life insurance. Contains product research, coverage need calculators and more.

• Designed to attract qualified prospects, educate, and convert quote requesters via the quote request form.

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Outside WebsiteWeb sites owned and operated by select third parties provide Leadbot with additional volume.

All leads acquired in this manner are subject to full quality control for verification.

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Area Code and Prefix ScrubbingBy verifying the area code and telephone exchange data (NPA/NXX) with the prospect’s zip code, Leadbot discards a large percentage of invalid submissions prior to distribution.

Landlines and cell phones are also tagged appropriately.

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Duplicate CheckingNew submissions are automatically compared against those received in the previous thirty days and duplicates are discarded.

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Automated Tele-verificationAutomated telephone calls placed to prospects prior to lead distribution steeply reduce or eliminate:

– Telephone numbers not in service– Telephone numbers which do not

connect– Facsimile/pager signals– Fast-busy signals

In addition, this process allows answering prospects to confirm their opt-in status or opt-out in real time.

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Keyword ScrubbingAll submissions are subjected to our extensive filters for profanity, repeat characters and missing information fields.

Submissions deemed invalid are discarded.

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Height and Weight Scrubbing

Unisex parameters:

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Ft In Weight Ft In Weight4 10 185 5 11 2724 11 193 6 0 2805 0 200 6 1 2885 1 206 6 2 2965 2 213 6 3 3045 3 219 6 4 3125 4 226 6 5 3195 5 233 6 6 3285 6 239 6 7 3365 7 246 6 8 3445 8 252 6 9 3525 9 259 6 10 3605 10 265 6 11 368

Direct Post to Client DB/CRM SystemAvailable formats:• XML via HTTP• Form POST via HTTP• CSV Flat File• TSV Flat File• MS Word• MS Excel• Plain Text E-Mail• HTML E-Mail

Custom formats and integration services are also available.

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Private Label Prospect MessagingBy default Leadbot introduces all producers to prospects via email.

Customization of this introduction with content from the producer is available and encouraged.

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Leadbot Alert™ Message TrackingEach prospect receives an email introducing the producer or company that will be calling.

When the prospect opens that email, the producer is notified in real time; contact ratios benefit.

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Order Management and Reporting Tools

Please visit our online demonstration module by visiting http://www.leadbot.com and logging in:

Username: demo@leadbot.comPassword: test

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