Lead-in Reading strategy Detailed-reading Fast-reading Discussion.

Lead-in

Reading strategy

Detailed-reading

Fast-reading

Discussion

Lead-in1. Do you like advertisements?

2. Do you think there are too many of

them and that they are everywhere?

3. Do you think advertisements play an

important part in our lives? Why or

why not?

4. Why do companies and organizations

advertise? What kind of things can be

advertised?

5. Can you give some examples of these

types of advertisements?

Some advertisements are meant to sell

products or services, and some to make

people think about problems in society

or about people who need help.

to sell productto sell service

to make people think about

people who need help

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Read the article quickly and answer.

1. What do ads try to persuade people

to do?

To buy a product or service, or to

believe in an idea.

2. What does PSA stand for?

Public service advertisements.

3. What do PSAs aim to do?

They aim to teach us and help

us lead better lives.

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1. Most people are not aware of how

many ads are around them.

2. Advertisements are always meant to

promote a product or service.

3. PSAs are only found in newspapers

and on TV.

T

F

F

Read the article again and decide whether

the following sentences are true or false.

4. PSAs and commercial ads use

some of the same methods.

5. Commercial ads can often give us

valuable information about how to

live our lives.

6. An ad warning people against

smoking is an example of PSA.

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F

T

1. Where are advertisements usually

found?

They are usually found in newspapers

and magazine, on the Internet, radio

and television.

Read the article one more and find

answers to the following questions.

2. What is the major distinction between

commercial advertisement and PSAs?

A commercial advertisement is one whic

h someone has paid for to advertise a pr

oduct or service, while a public service a

dvertisement is often run for free, and is

meant to educate people about health, sa

fety, or any other problem that affects p

ublic welfare.

3. Why are some of the advertisements

clever according to the article?

Because even if an ad does not lie, it

does not mean it is altogether

innocent.

4. When did China begin a nationwide

public service advertising campaign?

China began the campaign in 1996.

5. Why should we follow the advice in

PSAs?

Because PSAs are meant to benefit the

public, and by following the advice in

PSAs, we can often learn a lot.

Match the new words with their meaning

in Part D.

Answers:

1. _____ 2. ______ 3. ______ 4. ______

5. _____ 6. ______ 7. ______ 8. ______

h c b d

f g e a

Read the e-mail in Part E and complete it.

Answers:

1. ______________ 2. ________________

3. ______________ 4. ________________

5. ______________ 6. ________________

7. ______________ 8. ________________

dealing with comments

promote fool

even if cheated

campaigns benefit

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• What is expository writing meant to do?

It is meant to introduce you to basic

information on a topic.

• What is its basic format?

Introduction of the subject, examples

and facts that develop or support the

details, conclusion.

Work in pairs or groups. Fill in the blanks

according to the text (P2-3).

Types of adsSimilarities

Places found Methods used

Commercial

ads

PSAs

• newspapers, • magazines, • the Internet, • radio, • television

• clever language• attractive pictures

Types of

ads

Differences

Purposes Validity

Commerci

al ads

PSAs

to promote a product or service

They are not altogether innocent.

to educate people about health, safety or any other problem that affects public welfare

They are helpful and we can learn a lot by following the advice they give.

Types of

adsExamples

Commerci

al ads

PSAs

‘Bright-Teeth fights bad breath!’‘You are proud of your cooking, so shouldn’t you buy the very freshest food?’

‘Yes to life, no to drugs’‘Knowledge changes life’‘Project Hope---- educating every child’‘When you smoke cigarettes, you are slowly killing yourself’

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1. Do you think young people are easily

persuaded by ads? Why or why not?

2. What is the best PSA you have ever

seen? Why do you think it is so good?

3. Does advertising play a positive or

negative role in our daily life? List

your reasons and find supporting

examples for your opinion.

Homework

• Do Parts A1 and A2 on Page 90

of the Workbook.

• Do Part A on Page 94 of the

Workbook.