Le Monde Group conducts the new - Boussias Conferences · NEWSPAPER 2,7 M of readers everyday Your teen have read Le Monde too Le Monde’ subscribers on Snapchat * THANKS YOU TO

Le Monde Group conducts the new

generations in their understanding of a

world in transformation

Le Monde Group

Proposes journalism at very high levels of expertise and

writing

Supports a rapid pace of innovation and development

Takes a permanent look at the transformation of uses

=

28 MILLIONSof readers interact with our

contents every month

1,3 MILLIONSubscribers

893 JOURNALISTS

30 MILLIONS

OF SOCIAL READERS

16 MILLIONS of print readers

125 000 ENTRIES for Le Monde group’s

events

1ST NATIONAL

NEWSPAPER2,7 M of readers

everyday

Your teen have read Le Monde too

Le Monde’ subscribers on Snapchat *

THANKS YOU TO OUR YOUNG READERS

Le Monde Group

Powerful brands

16 million unique viewers/month1,4 million UV/month on the app

3,5 million unique viewers/month 8,4 millions unique viewers/ month

10,7 millions unique visitors/ month

19,7 millions unique viewers / month

1,4 million unique viewers/ month 12 millions unique viewers/ month

Mediametrie internet global – November 2018

Video : Players – Average S1 2018

Leader on live news An influencer power Enlighten/debate/fight/live

The ultimate social brandOpenness on the world The n°1 French radio broadcast group

A powerful and premium offer

1 FRENCH INTERNET USER OVER 2

26 MILLION(1)

unique viewers each month4,1 MILLION(1)

unique viewers every day

72%(1)

Of the digital audience is mobile

2/3(2)

PremiumsTop Managers

And high incomes

(1)Mediametrie Internet Global – November 2018 – M Publicité (2)ACPM ONE Premium 2017, indicator digital 30D, Le Monde Group (3)Video : Players – Average S1 2018

40 MILLION(3)

videos viewed/ monthWebsite, App and Youtube

Our goal is to continuously share the knowledge of

our audiences.

And to make sure they are very engaged with our

brands, our contents, our services, not just "passing".

Our Ambition

Automating, without

compromises on quality

Reduction of the transaction

time to optimize the time for

creativity

Personalized services Direct access to high value

audiences

French Market Overview

Sources: PwC Analysis, SRI and UDECAM Declarations, Public Information

Legacy media

account for 16% of

total Display revenues

French Market Overview

Sources: PwC Analysis, SRI and UDECAM Declarations, Public Information

French Market Overview

Sources: PwC Analysis, SRI and UDECAM Declarations, Public Information

Non Social revenues keep on shifting to programmatic

A non stop evolution

Stopping all

monetization

partners

Development &

integration of formats

monetization: Inread,

Pre-roll, Native

Lazy loading

Measurement of

visibility on our

entire inventory by

IAS

Integration of

the IAS

Targeting

Publisher

M Adex

launch

Integration of

Radio France's

inventories

Header Bidding Amazon TAM

JAN 17

JAN 18

Consolidation of

the DMP Group in

RGPD compliance

Le Monde

website

Youtube PFP

Impacting formats

+ FORMATS IAB

Native Ad

Cover in PG

InterstitialIn app Integrated at the heart of content

30% open by default

70% open

10% sticky

Skin in PGParallaxe

In app

x

The Cover, an exclusive format available on PG

+ 85% of visible impressions (1)

Respects the user’s experienceRespects the 30% exposure by default recommended

by Coalition for Better Ads

22s time of exposure (2)

(1) Integral Ad Science, standard IAB (50%,1s)(2) Active View, on visible impressions standard IAB

NEWS BUSINESS HIGH TECH LIFESTYLE TRAVEL LEASURECULTURE

Back to context

40 MILLIONS

unique profilespages viewed

TimeSpent

Frequencyof visit

Products

Provenance Device Browser

TECH CRITERIA

BEHAVIORAL CRITERIA

CRM CRITERIA

RFM AB Gender Age

Behavioral Focus

Which Data

A Global DMP

A technological display & video platform

DMPSSP

WEB 3 SCREENS APPLICATIONS WEB

SSP

WEB 3 SCREENS

VIDEO

A qualitative inventory

100% of our websites are certified for display and video

The certification committed for responsible advertising practices in France

100% trust

Brand safety Visibility Fraud UX Personal DATA

Visibility : IASCompletion rate : DFP*Standard IAB : 50%, 1s / **On visible imps. / ***Instream basis 20s, standard IAB : 50%, 2s

Average visibility : 65%*

Average time of exposure : 16s**

vs market : 11,87s on desktop & 9,20s on mobileBarometer S1 2018 by IAS

Efficiency of programmatic advertising

Average visibility on video : 70%***

Average completion rates : 70%

100% of the inventory audited by

100% brand SafetyFraud < 1%

Set up of the

lazy Loading on all our inventory

Moving to PFP

A performing and unique techno base able to catch, stock and analyse navigation data

A coherent and continuous experience among our formats

Le Monde

Optimized web performances « Intelligent » recommendation zones

Paid content exposure on the homepage

Le Monde website redisign

Le Monde website redisign

Le Monde website redisign

Ad tech

Programmatic via a maximum eligible formats

Video

A strategy based on growth factors

A better use of the exposition time on the website

Le Monde

SubscriberNon-Subscriber

Sticky formats

Premium spots

A total control over the present advertisers

No open auction

Different formats availableMasthead and 300*600 on the Home Page

Cover (only on Mobile)

A new lever of monetisation19% of the website viewed pages

Take away

• Take control of your inventory

• Stay tuned to the market

• Programmatic doesn’t mean automatic, invest in your teams too

• Leaving late does not mean staying late

Sébastien Noel

Sebastien.noel@mpublicite.fr

@nietasbes