Laughing with Strangers: The Comedy of Lyft

Laughing with Strangers!The Comedy of Lyft!

!!

!!Emily Castor!Director of Community Relations, Lyft @emilycastor

What is humor for?

Laughing disarms us Releases social tension

We break the rules together !

Humor creates a bond.

Humor breaks the ice

Why don’t people ride with strangers?

Trust is fundamental

And…!It could be AWKWARD!

How can we change how people feel about riding with strangers?

How can we change how people feel about riding with strangers?

The mustache is a smile.

The ‘stache is straight up goofy

The ‘stache is straight up goofy!

by design.

That’s its superpower.

"In everything that is to excite a lively convulsive laugh there must be

something absurd... Laughter is an affection arising from the sudden

transformation of a strained expectation into nothing.”

!

Immanuel Kant, 1790

Use humor to dismantle

emotional barriers.

The Lyft experience is improvisation.

A safe space to connect and create.

Sit up front

Go for the pound

Each ride is a new scene

“Yes, and…” culture

Embracing creativity!

Agreement, !not rejection

Creativity leads to great content.

Reward and nurture community creations.

Smiles will !break barriers

Laughing with Strangers!The Comedy of Lyft!

!!

!!Emily Castor!Director of Community Relations, Lyft @emilycastor