Landing the Job from Online to IRL by Joy Z. Liu

LANDING THE JOBFROM ONLINE TO IRL

joy@nycladyproject.com

linkedin.com/in/joyzliu1

@joyliu

Class of 2012B.S. Advertising & Marketing Communications3 Years in the advertising industry working on iconic

brands:

MY STORY

GETTING THE FOOT IN THE DOOR

Take advantage of resources offered to you

Get involved in organizations to build relationships with like-minded people that can help you achieve your goals

Research the companies you admire – speak their language

Identify skills learned and find ways to reapply and be relevant elsewhere

LESSONS LEARNED

The Job

Relevance & Fit

Network

Online Presence

THE ELEMENTS OF JOB HUNTING

93% of hiring managers will review a candidate’s social media before making a decision

ONLINE PRESENCE2014 Jobvite Social Recruiting Survey

SOCIAL MEDIA IS AN ESSENTIAL RECRUITMENT TOOL ACROSS INDUSTRIES

WHICH OF THE FOLLOWING NETWORKS DO RECRUITERS USE?

2014 Jobvite Social Recruiting Survey

94%

66%

52%

PROFESSIONAL INFORMATION Complete your LinkedIn profile

Have a professional headshot The more content, the more chances you’ll show up in a search Ask colleagues and managers to write recommendations Add media to your sections

Highlight projects, presentations, papers, or videos you did previously

Consider who you follow Exhibit you are in tune with your industry via the types of

people / influencers you follow

MAKE IT WORK IN YOUR FAVOR

PERSONAL(ITY) INFORMATIONUse other social networks to exhibit who you are as a

person Extra curricular hobbies, volunteerism, culture, media you

consumeChoose your public social media channel appropriately:

Take a look at your public profile on Facebook – adjust your privacy settings, if necessary

Consider what you are best at: words, pictures, videos Only tout your profiles for your public self that you are most

active in / best represents you as a person.

MAKE IT WORK IN YOUR FAVOR

Make your information easily accessible: Create a simple website

Free tools i.e. About.me, Squarespace, Wix, etc. Buy your domain (and your kid’s..)

List URLs across your social profiles, resume, and business cards

MAKE IT WORK IN YOUR FAVOR

More than

70% of people land jobs through networking

NETWORK

CareerXroads Survey

WHAT NETWORKING IS NOT

Stay connected to friends & colleagues from different walks of life

Participate in industry-specific organizations

Volunteer for causes you care aboutMeet new people with shared interests & beliefs Meet-ups, intramural leagues, networking groups, faith-based groups

FIND YOUR PEOPLE

Use LinkedIn for Informational Interviews Reach out to someone who is currently in a role you’re

aspiring for

Reach out to a person you admire professionally Be specific about what you are seeking from them:

Questions about the role, job prospects, industry trends

FIND THE RIGHT PEOPLE

Only

15% of positions were filled through online job boardsBE A RELEVANT

APPLICANT CareerXroads Survey

Most companies use talent-management software to screen resumes, weeding out up 50% of applications before anyone ever looks at a resume or cover letter

Customize each of your resumes & cover letters to the company & position you’re applying for: Reference the job description and borrow language for your

resume Research the company’s history and values, make an

argument for why you would be a good fit

GET NOTICED

The average number of people who apply for any given job is 118

20% get an interview

BE THE RIGHT FIT

InterviewSuccessFormula.com

If you’ve made it to the interview phase, you’ve already proven you have the skills on paper to do the job

What makes you different, relate-able, and memorable against the other applicants?

ARE YOU THE PERSON THEY WANT TO WORK WITH EVERYDAY?

Come to an interview with 3 stories crafted:

1. Answer to “So, tell me a little about yourself?”2. Project-specific success story exhibiting how your

actions and initiative positively impacted the business

3. Personnel success story exhibiting how you work well with others and/or effectively managed others

CRAFT YOUR STORY

Research the company Website – background, history, core values News – any recent press on their business

Research your interviewer Connect on LinkedIn Look into there current and previous positions

PREPARE QUESTIONS

Take a deep breathe, pat yourself on the back, and prepare to negotiate

40% of Americans are uncomfortable negotiating their salary. By not negotiating, an individual stands to lose more than $500,000 by the time they reach 60

Do your research on the salary range for the type of posit ion

Prepare your substantiation and unique value for why you feel you have earned this amount

Negotiation is not l imited to just salary – consider looking at your vacation days or flexible hours as an option too

YOU GET THE JOB!

THANK YOUjoy@nycladyproject.com

linkedin.com/in/joyzliu1

@joyliu

QUESTIONS?joy@nycladyproject.com

linkedin.com/in/joyzliu1

@joyliu