Transcript
Lady Gaga, The Mother Monster • Background:
– Birth name: Stefani Joanne Angelina Germanotta – Attended: New York University's Tisch School for the
Arts – Occupation: songwriter, singer, actress, philanthropist,
dancer and fashion designer • Demographics:
– Female & male – Age: 15-35 – Urban
• Identifiers: – Refers to all her fans as “monsters” – Highly fashionable/controversial outfits – Pioneer of self-expression – Encourages and rewards interaction
Lady Gaga, The Mother Monster • Goals:
– Promote equality, positivity, and love – Encourage sense of belonging and empowerment – Establish community engagement
• Challenges: – Fearful of reactions – Discouragement, negative response – Lack of self-confidence and acceptance
How we help: Make people feel their best. Give them strength and motivation through music and engagement.
Lady Gaga, The Mother Monster “Be yourself and love who you are and be proud. Because you were born this way, baby.”
“I feel like if you're a really good human being, you can try to find something beautiful in every single person, no matter what.”
“Do not allow people to dim your
shine because they are blinded. Tell them to put on some sunglasses.”
Best social network for brand: Twitter permits 1-on-1 interaction with fans
Lady Gaga, The Mother Monster Common Objections: People are worried about being true to themselves and fear rejection by their peers. I don’t want people’s negativity to affect self-expression. Marketing Message: Self-expression and empowerment Elevator Pitch: You must be true to yourself. My music proclaims that it is important to be different and unique. You are beautiful, no matter what society may say. At the end of the day, you must love yourself more than anyone else can.
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