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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Labyrinth Of Lies (Sony Pictures Classics)
Online Marketing/Email/Social Media DMA: Los Angeles
Project Manager: Sean Bello sean.bello@campuscircle.net
Overview of Campaign This report recaps our marketing efforts for LABYRINTH OF LIES. Our outreach included the following:
1. Retail Promotion – Set up with Goethe-Institut of Los Angeles 2. Dedicated Email – To CC members in LA & a national email (114K people) 3. Social Media Outreach – Content posts on FB (10.3K+ likes)/Twitter (28K+) 4. Trailer Post – Promoting the film release 5. Sweepstakes – Pages hosted on campuscircle.com 6. Print Ad – In Campus Circle Newspaper
The campaign has 3,861 clicks (includes 3,758 bitly clicks), 3,373 content related page views to date. There were 219 social media interactions for the campaign.
Goethe-Institut Los Angeles #1
Goethe-Institut Los Angeles #2
Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Dedicated Email
Delivered – 20K+ Opened – 1,588
Clicks - 103
Print Ad -
Film Trailer
Page Views – 265 SM interactions - 8
Social Media Posts #1
Social Media Posts #2
Social Media Posts #3
Sweepstakes Page
Page Views– 1,520 Entries – 750 to date SM Interactions - 51
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status
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