Transcript
Life is a Journey, Water is the fuel of life, Kristal is an experience.
KRISTAL
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Price & Market Share Comparaison
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0.5
1
1.5
2
2.5
3
3.5
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Rocky Mountain
Welbeck
Fontainbleau
Kristal
55 % rocky27 % wekbeck8 % Fontain7 % Others3 % Kristal
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Product AvailabilityKristal Welbeck Rocky
Mountain
Fontainlbleau
Supermarket × √ √ ×
Health food shops
√ × √ √
Convenience stores
× √ √ ×
Delicatessens √ × × √
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Customers’ survey
Not available in Super market Place
Small range Product
Not sure that it is Healthy Product / Promotion
A bit expensive Price
Not well-known Promotion
Marketing MIX
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Positionning
• Competitors that are not eco and socially conscious
• Evry day• Practicing and
relaxing activities
• Searching for a new experiences and essence of live
• Greeen living adaptors
• Taking care of their body and mind, and environment.
• To offer a new way of drinking
• Ecological concept
• Purify body and mind. Why ?
For whom?
Against whom ?
When ?
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Products
Extand the range
Bottles of 2 L, 1.5L, 1L, 0.5 L easy to carry it
Bottles of 5L, 10L, 20 for big consumers,
schools, offices, sports clubs, ….
To be used cold or hot in water refill machine
Packaging in recyclable and light plastic
Eco-friendly packaging in PET (poly ethylene terephthelate)
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New ProductsFlavouret waterSparkling waterSparkling flavoured waterEnergetic drink Ice tea
New customized design glass bottels
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A Large Range
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Price
• Reduction by:
10 % 2.7 $ for 2 L and less
20 % 2.4 $ for more than 2 L
Your health can’t be priced.
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Place Catering and conference centers Supermarket Health food shops Convenience stores and gas stations Delicatessens On the NET for company with refill machine
New glass pakaging only for luxirious Trendy restaurants, cafés, hotels, bars … Yoga clubs and spas thalasso Golf and yacht clubs With its Logos or names
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Promotion
To prove it as healthy water and It stimulates body and mind Make a doctor and trend setters recommandations for Pregnent women , babies, old people, athletics etc….
It helps: Stress reduction, skin tone, weight loss …. It is benefical for digestive système, circulatory system , renal and urinary systems. To be proven by an institut of nutrition as 100 % pure spring water. No artificiel additives and no water treatment Cosmetics uses
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Promotion
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Free delivery for companies, schools , offices, sports teams…
Special offer for doctors, hospitals, clinics …
1 month free cooler rent or get our ccooler at 1 $ per day.
Promotion and animation in a place of selling by giving free gifts ( hats, T-shirt, Pc, TV, PS, Travel ….)
Sponsoring sport events.
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Promotion
Social resposability (0.5 $ from bottles sold is donate to water extraction in Africa and support local population)
New generation of tranportation (low emission vehiculs)
Sponsoring disabled people
Going green and participate in recycling process
Taking part in evironmental events
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Recycling Bottles
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Ads compaign
Out door ads: Billboards, transport and ‘street furniture’ as bus shelters , digital
signage, leaflets , posters ..
Media ads: TV, radio, presse, scientific magazines..
Banner ads: On the net, social media site, e-mail newsletter, mailshots..
Testimony of doctors, athelets, actors, politic celebrities etc…
To build a good and easy website
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Ads
Eye-catching
Clever
Powerful
Inspiring
Original
A Brand Awareness
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SLOGAN
new way of drinking monem.agrebi@yahoo.fr
KRISTAL I’AM loving IT
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Logo
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Ad SPOT
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Ad SPOT
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Questions ?
new way of drinking monem.agrebi@yahoo.fr
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For more details
Web site : WWW.KRISTAL.COM
E-mail : Monem.agrebi@yahoo.fr
00 216 22 368 928
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Thank you!
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