Koutons Retail India Ltd

Introduction Koutons Retail India Ltd. is the leading retailer

of readymade and fashion wear brand in the country today.

With more than 1400 outlets across India, it has a wide range of apparel designs suited for all segments including corporate, formal and casual dressings.

Koutons aptly creates the conducive environment for a family outing, making family shopping the best experience at an affordable price - all at one place.

VISION To emerge as the most profitable retailer in

India by being the most efficient

To provide contemporary fashion at affordable prices.

To cut away all areas of distribution and value chain that do not benefit the consumer.

MISSIONWe aim to lead through innovation & improve

through introspection to serve our customers and stakeholders equally and become an efficient and low cost operator with a commitment to quality.

We aim to be world leader yet remain firmly rooted to our local markets.

RESEARCH METHODOLOGYWe have undergone in KOUTONS RETAIL

OUTLET in velachery.We have taken 50 samples from different persons

in the shop.Reasons for selecting the shop are taken from the

customers. Surveys are taken by the group members .And they had collected many samples from

survey.From that average samples are taken and

analysis had made for his project

Contd..

All kinds of customers had been sampled with a inference on customer experience in the shop.

Many criteria are undertaken for the particular survey.

Customer experience in the retail shop is taken as the main criteria for this survey.

ANALYSIS:As per the survey proper analysis is made on the

retail shop.Customers are purchasing for the value of the retail

shop Purchasing activity in the retail shop.Design and display of products is also analysis in

this shop.Offers from the shop is analyzed based on this

shop.Distance to the shop of the customer is also

analyzed.Customer preferences is analyzed.Retail shop CRM are noted.Reference of shop from the customers are analyzed.

From 50 surveys:

1 .what is the reason for selecting this shop?

2. How many times you will be shopping in this shop?

3. How is the design and display of products?

4. When offers will be given by them?

5.What is the distance from your place of living to retail shop?

6. What kind of items you will be purchasing?

7.wheather membership cards or coupons provided ?

8. How is the customer service in this shop?

9. How you come to know about the shop?

SUGESSTIONS:They can improve the availability of

products.

Many assortment of products can be undertaken.

Festival offers can be increased.

CONCLUSION: Thus by the survey we come to know that

KOUTONS RETAIL OUTLET is following a very effective methodology in the world of retailing.