Transcript
1. Production
KOI keeps Taiwans heritage of premium bubble tea alive with consistently controlled quality and standardized preparation processes. As a dedicated, service-oriented enterprise that loves sharing, KOI vows not only to make tea-tasting a pleasant experience, but also to turn Taiwanese teas into a global heritage by introducing beverages to everyone. There are many productions in Koi Caf; however, Koi categorized its own product into 6: Tea, Milk Tea, Bubble, Caf, Fruit and Macchiato.a. Tea
Jasmine Green TeaAssam Black Tea Mango Green Tea
b. Milk Tea
Milk TeaHazelnut Milk Tea Caramel Milk Tea
c. Bubble
Bubble Tea Bubble Milk TeaGrass jelly Tead. Caf
Black CafeKOI CafeCaf Latte
e. Fruit
Fresh Lemon Juice Fresh lemon Lime JuiceNo.8 Juice
f. Macchiato
Black Tea MacchiatoGreen Tea Macchiato Mango Macchiato
There are more products than showed on the picture but the images are most popular among the all products.
2. Future products
Recently, KOI just introduce a new drink to customer that is recognized as favorable drink, OOLONG Macchiato. KOI trying to research on the new tease in order to serve to customers. In future, KOI will plan to have seasonal products with a new design tease to satisfy the customers needs.
3. Competitor
By serving beverage, there are many competitors that challenges with KOI such as Share Tea, Green Tea, Gong Cha, Pop Tea with similar products and names; however, KOI still have some advantages on them, Competitors, because KOI receive a good reputation on their tease and service. Furthermore, KOI keep release new products to satisfy on the customers changes and needs.
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