Kingsmen Watch Spread High res...technique and New Year’s Eve fireworks, as well as the winning images of the Taipei 101 international photography contest. REDEFINING EXHIBITIONS
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19 offices across Asia Pacific & the Middle East offering one-stop solutionsS i n g a p o r e ( H Q ) • B a n g k o k • B e i j i n g • B u s a n • D u b a i • H a n o i • H o C h i M i n h • H o n g K o n g • J a k a r t a •
K u a l a L u m p u r • M a c a u • N e w D e l h i • O s a k a • S e o u l • S h a n g h a i • S h e n z h e n • T a i p e i • T o k y o • Y a n g o n
A communication design & production group
2017 ISSUE
KINGSMEN WATCH
REDEFINING EXHIBITIONS
Transforming trade
shows through
bespoke solutions
REDESIGNING EVENTS
Creating unique
brand experiences for
better engagement
REIMAGINING EXPERIENCES
Delivering immersive
moments through
themed environments
REINVENTING SPACES
Crafting
sophisticated
interiors that
stand out
TripleFit Singapore - Southeast Asia’s Ultimate Fitness Performance + Retail HubM
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1 AWARDS
AWARDS
Kingsmen Vietnam took home
top honours for the Restaurant/
Casual Dining category at the 2016
A.R.E Design Awards. They were
accorded the Gold Award for Sushi
Hokkaido Sachi in Ho Chi Minh City,
and were a Silver finalist for Lava
Stone. The A.R.E. Design Awards
is the industry’s largest and most
prestigious retail store design
awards programme, honouring
all aspects of retail design from
around the world.
Kingsmen was accorded two Gold,
one Silver and one Bronze awards at
the Interior Design Confederation
Singapore (IDCS) Design Excellence
Awards 2016 ceremony held on 27
October. Congratulations to our
design teams behind the following
projects: Gold in the Public Design
category for DHL Asia Pacific
Innovation Centre & Artistry at
Busan International Film Festival
2015, Silver and Bronze in the F&B
Design category for Lava Stone
(Silver) & Sushi Hokkaido Sachi
(Bronze).
A.R.E DESIGN AWARDS 2016
DESIGN EXCELLENCE AWARDS 2016
Sushi Hokkaido Sachi
Lava Stone
DHL Asia Pacific Innovation Centre
Artistry at Busan International Film Festival 2015
AWARDS 2
Kingsmen has continued its winning
streak with its third consecutive win for
Best Business Event Service Provider
for Gastech Conference & Exhibition
2015 at the Singapore Tourism Awards
2016, organised by the Singapore
Tourism Board (STB). Kingsmen was
recognised for its proactive client
management and good efforts in
implementing sustainable practices.
SINGAPORE TOURISM AWARDS 2016
Gastech Conference & Exhibition 2015
BNP Paribas WTA Finals Singapore presented by SC Global 2014
TFWA Asia Pacific Exhibition & Conference 2013
3 EXHIBITIONS
REDEFINING EXHIBITIONSTRANSFORMING TRADE SHOWS
THROUGH BESPOKE SOLUTIONS
One of Asia’s largest aerospace
and defence events, the Singapore
Airshow 2016 brought together
the global aerospace community
and key commercial, government
and military delegations in one
destination. Kingsmen delivered
custom-designed stands and
chalets for major industry players
such as Korean Aerospace
Industries, GMF AeroAsia, Dassault
Falcon, ATR Aircraft and the
USA Pavilion.
ST Engineering, one of Asia’s
leading defence and engineering
groups, showcased more than
100 innovative products, services
and solutions at the Singapore
Airshow 2016. Taking centre stage
as the largest exhibitor at the
event, ST Engineering presented its
capabilities through three clusters
at its 2,000 sqm space: Aviation,
Smart Combat and Smart City. A
special zone was also designated
to demonstrate how its unmanned
vehicles could be deployed in a
scenario depicting the aftermath of
a disaster. These were in line with
the group’s theme, “Engineering
Your Future”, distilling what
the group is about — applying
innovation in engineering and
technology to create possibilities
and solutions.
SINGAPORE AIRSHOW 2016SINGAPORE
EXHIBITIONS 4
Rendering of the overall aerial view of the ST Engineering Pavilion
Rendering of an aerial view of the ST Engineering Pavilion
5 EXHIBITIONS
PIAGGIO AT AUTO EXPO 2016INDIA
DESIGN: EUROFIERE S.P.A
DOW CHEMICAL AT CHINAPLAS 2016CHINA
DUBAI SOUTH AT MRO MIDDLE EAST 2016UAE
Built to depict a sleek, gallery like environment,
the stand enabled automobiles to take centre
stage, showcasing the attractiveness of
Piaggio’s fleet.
Through specially designed experiential
settings, the team created an environment
where visitors could immerse themselves as
they explored the exhibit.
Making a statement through its clean and
understated design, Dubai South’s bespoke
stand embodied the brand’s futuristic
outlook and aviation capabilities.
REDEFINING EXHIBITIONS
EXHIBITIONS 6
BETAGRO AT FOOD & HOTEL ASIA 2016
SINGAPORE
ACCOLADE WINES AT VINEXPO HONG KONG 2016
HONG KONG
VOLKSWAGEN AT BUSAN INTERNATIONAL
MOTOR SHOW 2016SOUTH KOREA
Betagro’s stand highlighted the fluidity
of the shape of the letter “B”. Each layer
represented the past, present and future
of the brand respectively, and its vision to
expand into the international market
Using a minimalist shelving lined with
wines as its focal point, Accolade Wines’
exhibit extolled the company’s global wine
operations while highlighting the products in
an attractive display.
Adopting an environmentally friendly design,
Volkswagen’s stand was decked with LED
modules and fitted with wooden panelled
flooring to reflect the influence of Busan as
a port city.
7 EXHIBITIONS
TFWA ASIA PACIFIC EXHIBITION & CONFERENCE 2016SINGAPORE
Kingsmen was once again the official builder
for Tax Free World Association’s Asia Pacific
Exhibition & Conference. This year, Kingsmen
supported over 100 custom-designed stands
and built stands for renowned duty-free and
travel retail brands such as AmorePacific,
L’Oreal and Philip Morris International.
REDEFINING EXHIBITIONS
EXHIBITIONS 8
PENTAIR AT SINGAPORE INTERNATIONAL
WATER WEEK 2016SINGAPORE
SHANGHAI AIRPORT AT WORLD ROUTES 2016
CHINA
SIEK AT G-STAR CONFERENCE 2016
SOUTH KOREA
Incorporating a combination of white
modular panels and wood laminate, Pentair’s
modern stand design provided the perfect
backdrop for the brand’s latest technologies
and innovative water solutions.
World Routes 2016 attracted over 3,000
attendees from the world’s leading airlines,
airports and tourism authorities. To
showcase Shanghai Airport’s commitment
to being one of the leaders in the aviation
industry, the striking 120 sqm open-concept
stand experimented with a large curved
façade to represent its commitment to
welcoming all visitors – a vision synonymous
with Shanghai’s aim to be a tourism hub.
A virtual reality 3D interactive zone was
also created to enable visitors to explore
Shanghai’s airport and its surroundings
through a VR headset.
In line with G-Star Conference 2016’s slogan
“Play to the next step”, the exhibition
showcased various possibilities for the future
of gaming. Featuring three main zones –
PlayStation VR, e-Sports and PlayStation 4’s
upcoming titles, SIEK’s exhibit was designed
and configured to replicate a theme park
atmosphere.
9 EXHIBITIONS
SPLENDID TAIWAN EXHIBITIONTAIWAN
DP WORLD AT CAREER UAE 2016UAE
DP World, the global marine terminal
operator, recently exhibited at Career UAE
2016. DP World’s striking booth was inspired
by the company’s niche operations: cranes
and cargo ships. Designed to draw visitors
in with its open concept, the central area
featured interactive motion-sensored
Thirty-three elaborately painted ceramic
bottles were among the pieces on display
at the Taipei 101 Select Vintage Kaoliang
Liquor’s Splendid Taiwan exhibition. These
pieces were part of a special exhibition
seeking to introduce and explore Taiwan’s
arts and culture scene. The 265.9 sqm space
flooring and a simulator that offered a
glimpse into its daily port operations.
Beyond showcasing its business, strong
visuals and graphics completed the design
as they echoed the brand’s message of
empowering women through the creation of
career opportunities.
featured geometrically shaped structures
decked with vivid graphics depicting the
rich history behind each ceramic piece, an
introduction to the Matsu cellar brewing
technique and New Year’s Eve fireworks, as
well as the winning images of the Taipei 101
international photography contest.
REDEFINING EXHIBITIONS
EXHIBITIONS 10
GAUMONT: 120 YEARS OF CINEMA AT NATIONAL DESIGN CENTRE
SINGAPORE
ART STAGE JAKARTAINDONESIA
The exhibition showcased a series of
free-standing partitions grouped by
decades, allowing for visitors to explore
the connections between graphic design,
cinema and their historical contexts.
Kingsmen has been the official builder of
Art Stage Singapore since its inception in
2011, providing detailing, fabrication and
installation services throughout the four-
day fair. In 2016, Art Stage expanded into
Indonesia and launched the inaugural Art
Stage Jakarta. Featuring a museum-like
exhibition layout, the fair offered visitors
the opportunity to discover exciting artists
and installations.
DE RIGO AT CHINA INTERNATIONAL OPTICS FAIR 2016
CHINA
The exhibition space was divided into four
zones, each with its own unique design
aesthetic, representing the brands on
display. Traditional purdah cloth was draped
along the walls, forming partitions; while
a Chinese opera stage was incorporated
into the space, showcasing the melding of
product and art.
11 EVENTS
REDESIGNING EVENTSCREATING UNIQUE BRAND EXPERIENCES FOR
BETTER ENGAGEMENT
LME WEEK ASIA 2016HONG KONG
Industry leaders and key
players from the metals and
financial communities came
together during LME Week Asia
2016 to share their insights
and views on the future of
Asia’s commodities industry.
Featuring a full-day seminar,
exhibition and gala dinner,
Kingsmen provided turnkey
services from design
and production to event
management and execution.
EVENTS 12
“ “
We have worked very closely with Kingsmen over the past 4 years, and they have provided their services through different aspects; from design and production right through to logistics arrangement and event management.
- Hong Kong Exchange
13 EVENTS
REDESIGNING EVENTS
ROBINSONS GLASSHOUSESINGAPORE
RIMOWA F13 LAUNCHSINGAPORE
German luxury luggage brand Rimowa took
to the skies with its highly anticipated maiden
flight of the Rimowa F13 – a replica of the world’s
first all-metal passenger aircraft. In line with
the aircraft’s maiden journey in Switzerland,
Rimowa brought the experience to customers
here in Singapore. The impressive 20 ft by 11 ft
Located at Robinsons The Heeren in Orchard
Road, the Robinsons Glasshouse smart
pop-up concept comprises a modular
structure fitted with state-of-the-art in-store
hardware and software analytics. During its
three month run, the smart pop-up concept
provided retailers with vital information to
model replica of the Rimowa F13 was displayed
outside their brand new Mandarin Gallery duplex
store. The entire experience continued in-store
with an exhibition showcasing the brand’s rich
heritage and history, complemented by an
interactive projection and exclusive collection of
authentic vintage suitcases.
optimise their product offerings. By adopting
an approach driven by measurement of
returns on experience through technology,
brands within Robinsons were given a
chance to engage their customers in a unique
way, beyond the traditional department
store floor.
EVENTS 14
BMW M FESTIVAL 2016SINGAPORE
THAILAND INTERNATIONAL MOTOR EXPO 2016 GRAND
OPENING CEREMONYTHAILAND
MT EXPO POP-UP STORECHINA
Old Kallang Airport lent a unique backdrop
and meticulous planning went into the event
execution, given the site’s delicate condition
and space limitations. The team worked
closely with BMW to deliver an exclusive
experience for BMW’s VIP guests, while
preserving the integrity of the venue’s raw,
unfinished appeal.
The concept for the 33rd Thailand International
Motor Expo 2016 aimed to showcase Thailand’s
shift towards a more technologically driven
automotive industry. Through the fusion of
LED lights and video projection mapping, the
resulting projection created an augmented
light space that made the opening ceremony
come alive.
Delicate strings of circular cardboard pieces
embellished in washi tape were suspended
from the ceiling, forming a spherical veil
between the entrance and the product
display zones.
15 EVENTS
5TH ASIAN BEACH GAMESVIETNAM
The 5th Asian Beach Games was held from 24
Sep – 3 Oct in Danang, Vietnam. Throughout
the 10-day sporting extravaganza,
Kingsmen successfully managed the
Games by supporting the Danang People’s
Committee with the drafting of M&E plans,
fit-out services for all four competition zones
where 22 different sports were played, and
overcoming challenging weather conditions.
REDESIGNING EVENTS
EVENTS 16
2016 FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX
SINGAPORE
BNP PARIBAS WTA FINALS SINGAPORE
PRESENTED BY SC GLOBAL 2016SINGAPORE
The ninth edition of the night race was held
from 16 – 18 September 2016 along the Marina
Bay street circuit. Working closely with
Singapore GP Pte Ltd, Kingsmen was involved
in the design and build of the Paddock and
Tennis fever returned to Singapore in October
as the BNP Paribas WTA Finals Singapore
presented by SC Global was back for its
third edition! Kingsmen reprised its role as
an official sponsor and partner in sporting
hospitality for the third consecutive year,
delivering a world-class sporting experience
for clients and patrons of organisations such
as BNP Paribas, Singapore Tourism Board,
Marina Bay Pit Straight corporate suites, the
Paddock Kitchen and walkway, as well as the
installation of various signage and graphics
around the racing circuit.
OCBC and Rolex. Kingsmen extended its
services for the purpose-built exclusive
Racquet Club, interactive fan zone, media
centre and players lounge. The uniquely
designed corporate hospitality suites
housed within the Racquet Club’s luxurious
surroundings offered a premium experience
for tennis fans and players alike.
17 EVENTS
REDESIGNING EVENTS
FAR EAST ORGANIZATION’S FESTIVE DÉCORSINGAPORE
CHRISTMAS ON A GREAT STREETSINGAPORE
DESIGN: LEO BURNETT
Centred on the theme of Joy, Kingsmen
created a holistic Christmas experience that
unfolds like an open storybook for the 13
malls under Far East Organization. It was an
Orchard Road was recently transformed
into a wonderland of sparkling lights.
Spanning an impressive 2.2 km, beautiful
festive decorations of glowing reindeer
and shimmering stars took centre-stage
on majestic arches, trees and sidewalks. In
collaboration with Leo Burnett, Kingsmen
explored a wide range of materials and
elegant affair, with hues of blue, silver and
white integrated into the design through
different design elements.
fit-out and fabrication methods to attain
aesthetic excellence while adhering to strict
safety regulations. Apart from the main
attraction, a collection of seven set pieces
– five of which were interactive for the very
first time – lined the streets of Orchard Road,
creating an engaging experience to spread
the joy of Christmas to locals and tourists.
EVENTS 18
WORLD LOTTERY SUMMIT 2016SINGAPORE
CPF RETIREMENT PLANNING ROADSHOWS
SINGAPORE
10 years after its last convention, Singapore
played host to the World Lottery Summit once
again in November 2016 at the iconic Sands
Expo & Convention Centre. Two years in the
making, the summit recorded over 1,000
delegates from 78 countries, 41 exhibitors,
In an effort to get CPF members thinking
about retirement planning, a series of five
CPF retirement planning roadshows were
organised island-wide from August to
November 2016. Through interactive digital
panels and activities, visitors learned how
to make the most of their CPF savings and
eight keynote speakers and nine parallel
sessions. We provided turnkey conference
management services – from running the main
conference and parallel sessions, to freight,
site support and managing the logistics of the
opening, closing and contributors’ dinners.
about the latest CPF enhancements in a fun
and interactive way. From an immersive
360° virtual reality experience to a kids’
corner, there was something for everyone.
Each roadshow was also complemented
by thematic CPF talks to cater to those who
wished to find out more information.
19 THEMATIC & VISITOR GALLERIES
REIMAGININGEXPERIENCESDELIVERING IMMERSIVE MOMENTS
THROUGH THEMED ENVIRONMENTS
HEILAN GROUP HORSE CULTURAL EXPERIENCE PAVILIONCHINA
Showcasing the different stages of
the evolution of horses, Heilan
Group Horse Cultural Experience
Pavilion provides visitors with
a multi-dimensional theatrical
experience through staged art
techniques, lighting artistry and
multimedia technology. The
horse culture was depicted
through interactive scenes,
and special sound and lighting
effects, narrating the history
and bringing the exhibits to life.
Drawing of Heilan Group Horse Cultural Experience Pavilion
THEMATIC & VISITOR GALLERIES 20
“
Drawing of Heilan Group Horse Cultural Experience Pavilion
Our desire for a unique visitor experience was perfectly captured by Kingsmen through the design and build of the Horse Cultural Experience Pavilion. The collaborative approach undertaken was enriching and we hope that this pavilion will lead to new and innovative initiatives within the museum industry.
– Mr. Shen, General Manager, Heilan Group
21 THEMATIC & VISITOR GALLERIES
REIMAGINING EXPERIENCES
CHINATOWN HERITAGE CENTRESINGAPORE
DESIGN: CHEMISTRY
KIDZANIA SINGAPORESINGAPORE
DESIGN: KIDZANIA, S.A. DE C.V.
Like a time portal, the revamped Chinatown
Heritage Centre takes visitors on a
fascinating journey through the sights and
sounds of Chinatown, from the past till
the present day. Comprising six galleries,
the centre’s interactive and multi-sensory
features include ambient soundscapes
and audio clippings. The original interiors
of Chinatown’s shophouse tenants in the
1950s were recreated, offering visitors a rare
glimpse into the lives of Chinatown’s early
residents.
KidZania Singapore is an indoor edutainment
attraction that offers children a safe and
fun space to live out their aspirations
through realistic role-play adventures and
environments. In creating a child-friendly site,
the interior including the area development,
props and loose furniture were scaled down.
An interesting highlight was the retrofitting
of an aircraft’s cabin for the airport-themed
entrance at KidZania Singapore, which is also
the first full-wing aircraft to be featured in a
KidZania facility. The team refurbished the
cabin of the aircraft to allow children to role-
play as First Officers and Cabin Crew.
Featuring 12 exciting zones, the 7,000 sqm
Jakarta Aquarium takes interaction and
education up a notch with underwater
theatrical performances, in addition to well-
curated tanks showcasing the rich biodiversity
of Indonesia’s marine life and culture. Visitors
may also admire art installations while
engaging children through edutainment in
a special children’s zone. At this aquarium,
learning is a multi-dimensional experience for
all ages.
JAKARTA AQUARIUMINDONESIA
DESIGN CONCEPT: JAKARTA AQUARIUM INDONESIA
THEMATIC & VISITOR GALLERIES 22
BIG BANG DATA SINGAPORE
LAW OF THE LAND: HIGHLIGHTS OF SINGAPORE’S
CONSTITUTIONAL DOCUMENTS SINGAPORE
Singapore is Big Bang Data’s latest stop in its
multi-city tour across three continents. Hailing
from Centre de Cultura Contemporània de
Barcelona (CCCB) and Fundación Telefónica
in Spain, the thought-provoking exhibition
explored the phenomenon of data explosion
and transformation in the digital age through
large-scale immersive installations, historical
artefacts and contemporary artworks.
Together with the exhibition’s co-curators,
Olga Subiros and Jose Luis de Vicente,
ArtScience Museum specially curated a section
of the exhibition to tell the story of Singapore’s
unique relationship with data. Kingsmen
explored methods such as the fabrication of
large vinyl-cut wall murals instead of direct
print to form the canvas for the exhibition,
resulting in compliments from visitors.
Housed within the National Gallery
Singapore, Law of the Land: Highlights of Singapore’s Constitutional Documents introduces the rich history of the republic’s
constitutional development from its
founding as a British settlement in 1819 to
its emergence as a sovereign republic in
1965. Visitors to the exhibition will discover
rare constitutional documents from the
library and national archives, each capturing
a significant moment in Singapore’s legal
history and journey to independence.
What is Not Visible is Not Invisible broadly
surveys the imaginary and the temporary
through selected artworks from the French
Regional Collections of Contemporary Art.
The title and design of this exhibition takes
inspiration from the artwork of the same
title by French artist Julien Discrit. The
visual paradox initiated in this modest yet
profound work sets the premise for the deep-
seeded themes that resonate throughout the
exhibition. The recreation of environments in
unassuming spaces creates new perspectives
and transports visitors into a new state of mind.
What is Not Visible is Not Invisible at the National
Museum of SingaporeSINGAPORE
23 RETAIL ENVIRONMENTS
REINVENTINGSPACESCRAFTING SOPHISTICATED INTERIORS
THAT STAND OUT
ALLSAINTSJAPAN
DESIGN: ALLSAINTS
Everything in AllSaint’s pop-up
store in Tokyo’s trendy Shibuya
district bears a close resemblance
to the brand’s distinctive industrial
style seen in stores worldwide.
Forming the backdrop for the
brand’s merchandise, the interior
was kept sleek and simple with
specially sourced fixtures ranging
from untreated steel racks to
vintage leather armchairs.
RETAIL ENVIRONMENTS 24
“ “Since 2015, our partnership model with Kingsmen is broken down into three key areas: design, construction and supply chain. This is how Kingsmen has helped us, not just with our Asian model, but with our global model as well.
– Mr. Tim Sharp, Global Director of Store Design & Construction, AllSaints
25 RETAIL ENVIRONMENTS
REINVENTING SPACES
TRIPLEFIT SINGAPORESINGAPORE
VICTORIA’S SECRETSINGAPORE
DESIGN CONCEPT: VICTORIA’S SECRET
DESIGN MANAGEMENT: KINGSMEN
Spanning over 23,500 sqft including an
outdoor terrace, TripleFit is a brand new
concept that combines a Fitness Hub and
multi-brand retail zone. Customers are
offered a 360° experience through the latest
in athleisure wear, fitness trackers, and a
broad range of fitness programmes – all
under one roof. A sleek, industrial design was
conceptualised to introduce a dynamic vibe;
further reinforcing TripleFit’s position as
Singapore’s ultimate lifestyle hub, combining
sports retailing and fitness. Aside from
the Fitness Hub and Retail Zone, the space
also encompasses a consumer electronics
zone and a trendy juice bar housed within a
repurposed red shipping container for post-
workout replenishment.
Occupying 132,655 sqft space in the heart
of Orchard, the mammoth Victoria’s Secret
flagship store at Mandarin Gallery takes
glamour to a whole new level. The store’s
façade is illuminated in the brand’s signature
pink while the interior takes a cue from
residential design in both ambience and scale
including over-sized chandeliers and lingerie-
inspired detailing. As visitors enter the store,
they will be greeted by a dark and dramatic
environment with a gallery of timeless black
and white supermodel imagery, while the
back of the store transforms into a bright,
playful area with shocking pink accents
dominated by huge video screens playing
iconic footage from the Victoria’s Secret
Fashion Show.
RETAIL ENVIRONMENTS 26
DFS WINES & SPIRITS DUPLEXSINGAPORE
DESIGN CONCEPT: MASAMICHI KATAYAMA
DESIGN DEVELOPMENT: WOODS BAGOT
TAKASHIMAYAVIETNAM
DESIGN: TAKASHIMAYA
Spanning 161,460 sqft over five levels, Vietnam’s
first Takashimaya is the anchor tenant of
downtown Ho Chi Minh City’s Saigon Centre and
is by far the nation’s largest department store.
Redefining luxury and style to an unprecedented
level for the Vietnamese market, Takashimaya
Drawing inspiration from the heritage of
craftsmanship in the wine, spirits and tobacco
worlds, the DFS Wines & Spirits duplex at Changi
Airport Terminal 2, boasts three unique DFS
in-store concepts – the Wine Reserve, the
features a specially curated assortment of local
and international brands. Through careful
spatial planning, there were wider aisles in
between the various brand concessions,
ensuring fluid navigation and a seamless
transition between the different sections.
Cigar Room and the Whiskey House. Built by
Kingsmen, the 15,520 sqft store offers customers
an elevated shopping experience. The visually
dramatic space and façade was inspired by the
fluidity of water and undulating shapes.
27 RETAIL ENVIRONMENTS
ALEXANDER MCQUEENINDONESIA
DESIGN: ALEXANDER MCQUEEN
British fashion house, Alexander McQueen,
welcomed its first standalone boutique in
Jakarta, Indonesia. Located on the first floor
of Plaza Indonesia, the impressive storefront is
flanked by two massive lightboxes, showcasing
the brand’s campaign imagery. Keeping to
a pared-back and minimalist aesthetic, the
boutique maintains luxurious detailing that
is prevalent in its new retail concept. While
the store is awash in soft feminine colours,
materials such as marble, stainless steel and
aged brass lend a refined touch.
BIRKENSTOCKAUSTRALIA
DESIGN: VITRA
Birkenstock’s new store along St. Collins Lane
in Melbourne succinctly illustrates the brand’s
commitment to craftsmanship and quality.
Featuring a warm and contemporary vibe,
natural materials such as leather, natural
cork and timber form an integral part of the
space. Kingsmen created bespoke fixtures to
complete the ultimate Birkenstock experience.
RETAIL ENVIRONMENTS 28
NESPRESSOTAIWAN
DESIGN: NESPRESSO
SEVENFRIDAY SPACEINDONESIA
DESIGN: PT. RAW INDONESIA
SEVENFRIDAY opened its first lifestyle retail-
lounge concept store – SevenFriday Space in
Plaza Indonesia. An extension of the brand’s
modern industrial DNA, the concept store
exudes a stylish yet casual ambience where
dining and shopping can occur seamlessly.
Elements such as concrete, copper, stainless
steel, wood and leather were juxtaposed
Lavishly fitted with warm timber veneers,
Nespresso’s new 4,176 sqft boutique in
Taipei would definitely appeal to coffee
lovers. Featuring an ‘experience room’, it
invites customers to learn about the aroma
profile of its extensive coffee collection and
identify one that will suit their palate. Like a
throughout the space, with many details
inspired by the trademark squircle (square
+ circle) shape of the SEVENFRIDAY watch
face. Furnished with new and vintage pieces
of modern classics, the SevenFriday Space
is a definitive nod to the timeless appeal of
industrial design.
piece of art, vibrantly coloured walls lined
with Nespresso capsule boxes – each colour
representing a different brew, is a visual
delight. This boutique is one of many that
will continue to deliver the ultimate coffee
experience to customers, cup after cup.
29 RETAIL ENVIRONMENTS
BHG SINGAPORESINGAPORE
Strategically located in Singapore’s largest
suburban mall Jurong Point, the 50,000 sqft
satellite store is BHG’s largest to date.
Comprising three storeys of comprehensive
retail offerings, the space is the result of
a new design concept that focuses on the
revitalisation of the shopping experience.
The easy-to-shop interior features wide
aisles and different visual and merchandising
concepts on each level. The inter-sectorial blend
of products creates fluidity, while versatile
modular fixtures allow an easy reconfiguration
of the store’s layout. In line with the mall’s
stringent Greenmark requirements, BHG’s
operating systems have been designed to
minimise energy consumption and environmental
impact, via implementations such as new
generation LED lighting.
QEELIN HONG KONGHONG KONG
Chinese luxury jewellery brand, Qeelin Hong
Kong, unveiled a new store at Elements
Mall, with a fresh design concept aimed at
enhancing the shopping experience. The
store’s bold black and red façade provided
a striking contrast to its cosy interior. In a
nod to the brand’s heritage, Qeelin Hong
Kong’s design is imbued with deep-rooted
symbolism from Mainland China as seen
from its calabash design motif, combining
culture with technical acumen and fine
craftsmanship.
RETAIL ENVIRONMENTS 30
ACUVUE® SHOP-IN-SHOP PILOTCHINA
DESIGN DEVELOPMENT: KINGSMEN
SÉRAPHINEUAE
DESIGN: STUDIO ATI
The design team has developed three
modular configurations to address the
branding requirements of Acuvue® while
retaining its functionality and flexibility for
different shop layouts in China. Interactive,
A lavish experience unfolds as customers
venture into the store’s luxurious interior,
complete with a plush velvet seating area,
state-of-the-art visitor engagement features
created a distinctive appeal that attracts
customers, providing them with a holistic
shopping experience.
VIP fitting area and the brand’s signature
crystal chandelier – leaving a lasting
impression for all.
31 RETAIL ENVIRONMENTS
CH CAROLINA HERRERAVIETNAM
DESIGN: SOCIEDAD TEXTIL LONIA S.A.
CH Carolina Herrera expanded its footprint
into Vietnam, by unveiling its maiden flagship
store at Saigon Centre in Ho Chi Minh’s
bustling District 1. Reflecting the chic and
modern spirit of the brand, the 2,293 sqft
boutique offers a destination that embodies
the CH lifestyle. The combination of warm
woods, alabaster panels and a colour scheme
of brown, black and grey, with gold accents,
created an inviting shopping experience.
BRAUN BÜFFELSINGAPORE
Designed by Kingsmen, Braun Büffel’s
flagship boutique at The Shoppes at Marina
Bay Sands is the first completed effort of
the brand’s global roll-out for its interior
phase. The new interior is a marriage of
longstanding traditions and modernity – an
ode to the luxury leather brand’s trademark
ethos of excellent craftsmanship with a
fashion-forward approach. Spanning a total
area of over 1,500 sqft, the boutique creates
a classy ambience for its customers with
large open spaces replete with bespoke
fittings and finishes while exuding a touch
of cosiness.
32
SINGPOSTSINGAPORE
Serving a new generation of digitally-savvy
users, Singapore Post (SingPost) – the
leading provider of mail, eCommerce
logistics solutions in Singapore and the Asia
Pacific region, embarked on an island-wide
transformation of its post office network.
Sporting a contemporary façade, these new
KASIKORN BANK OFFICETHAILAND
DESIGN: KASIKORN BANK
Kasikorn Bank’s office features spacious
interiors awash in a monochrome white-
grey palette, enlivened by light brown wood.
Angled lighting set against a complementary
CORPORATE INTERIORS 32
layout highlights a certain linearity
throughout the entire office, while an
interconnecting staircase enables employees
to easily traverse the space.
generation post offices feature round-the-
clock automated lobbies that offer a myriad
of postal solutions. Redefining the postal
experience, the concept seeks to integrate
digital access with essential postal services
under one roof. In 2016, Kingsmen rolled out
three post offices.
33 CASUAL DINING
PAULTHAILAND
DESIGN: PAUL
Office executives now have a new dining
destination as iconic French bakery,
PAUL, makes its way to Bangkok’s busy
Sathorn business district. Patrons will find
themselves transported to Paris as they
walk pass its trademark black minimalist
façade, to be greeted by elegantly designed
interiors. True to its French heritage, the
décor is a balanced mix of French provincial
elements and modern furnishing. An alfresco
wooden deck offers diners the option of
enjoying a relaxing meal outdoors.
SPICE TEMPLEVIETNAM
Occupying a three-storey shophouse along
Mac Thi Buoi Street in Ho Chi Minh City, Spice
Temple offers affordable and authentic Thai
cuisine to discerning customers. Melding
tradition with modernity, the trendy
restaurant transports patrons away from
their everyday lives to the streets of Thailand
for a couple of hours. The creative team
adopted a playful approach to the interior
design, motif, materials and surfaces, as well
as the horizontal and vertical division of the
space. From floor-to-ceiling windows and
lush foliage to the use of geometrical wall
fixtures and contemporary luminaires, all
design elements came together seamlessly
to form a holistic experience.
About KingsmenEstablished in 1976 and listed on the main board of the Singapore Exchange, Kingsmen is a leading communication design and production
group with offices in 19 major cities across Asia Pacific and the Middle East.
Through its strategic network of offices and worldwide associates, Kingsmen provides integrated communication solutions covering a full range
of services from ideation, research & design, consultancy, project management, prototyping to fabrication, implementation & installation,
logistics support and after sales services.
These seamless end-to-end solutions are offered to global clients across multiple sectors like tradeshows & exhibition, retail & corporate
interiors, thematic and museums and alternative marketing.
Building on its design-led, quality and service-driven culture, the Group’s dedicated and experienced professionals have helped to establish a
visible brand name synonymous with creative and innovative solutions.
Kingsmen – your partner of choice in Asia Pacific
Singapore (HQ) Kingsmen Creatives Ltd T (65) 688 000 88 F (65) 688 000 38 E info@kingsmen-int.com www.kingsmen-int.com
Greater China Kingsmen Beijing Co., Ltd T (8610) 5208 9399 F (8610) 5208 9300 E kingsmen@kingsmen.com.cn www.kingsmen-gc.com
Kingsmen Hong Kong Ltd T (852) 2646 8828 F (852) 2637 8100 E kingsmen@kingsmen.com.hk www.kingsmen-gc.com
Kingsmen Macau Ltd T (852) 2646 8828 F (852) 2637 8100 E kingsmen@kingsmen.com.hk www.kingsmen-gc.com
Kingsmen Shanghai Co., Ltd T (8621) 5386 9000 F (8621) 5386 9555 E kingsmensh@kingsmen.com.cn www.kingsmen-gc.com
Kingsmen Shenzhen Co., Ltd T (86) 755 8248 0848 F (86) 755 8248 6116 E kingsmen@kingsmen.com.hk www.kingsmen-gc.com
Kingsmen Taiwan (Int’l) Co., Ltd T (886) 2 2779 0279 F (886) 2 2279 0278 E kingsmen@kingsmen.com.tw www.kingsmen-gc.com
South Korea, Seoul Kingsmen Korea Ltd T (82 31) 779 7500 F (82 31) 779 7510 E info@kingsmen.co.kr www.kingsmen.co.kr
South Korea, Busan Kingsmen E&E Ltd. T (82 31) 779 7500 F (82 31) 779 7610 E info@kingsmen.co.kr www.kingsmen.co.kr
Thailand, Bangkok Kingsmen C.M.T.I. Public Co., Ltd. T (66) 2735 8000 F (66) 2735 8484 E kingsmen@kingsmen-cmti.com www.kingsmen-cmti.com
Vietnam, Ho Chi Minh City Kingsmen Vietnam Co., Ltd. T (848) 3821 8960 F (848) 3821 8980 E info@kingsmen.com.vn www.kingsmen.com.vn
Vietnam, Hanoi Kingsmen Hanoi Office T (844) 3857 5215 F (844) 3857 5219 E info@kingsmen.com.vn www.kingsmen.com.vn
U.A.E., Dubai Kingsmen Middle East LLC T (971) 4 338 9340 F (971) 4 338 9341 E info@kingsmen-me.com www.kingsmen-me.com
India, New Delhi Kingsmen Fairtech Interiors (P) Ltd T (91-11) 4660 6100 F (91-11) 4660 6161 E mailbox@kfi-india.com www.kingsmenindia.in
Indonesia, Jakarta PT Kingsmen Indonesia T (6221) 543 96898 F (6221) 540 7819 E office@kingsmenindonesia.co.id www.kingsmenindonesia.co.id
Japan, Tokyo Kingsmen Nikko Ltd T (813) 5365 2422 F (813) 5365 2423 E info@kingsmen.co.jp www.kingsmen.co.jp
Japan, Osaka Kingsmen Nikko Ltd T (816) 4391 7538 F (816) 4391 7539 E info-osaka@kingsmen.co.jp www.kingsmen.co.jp
Malaysia, Kuala Lumpur Kingsmen Sdn Bhd T (603) 9076 1010 F (603) 9080 2990 E kingsmen@kingsmen.com.my www.kingsmen.com.my
Myanmar, Yangon Kingsmen Myanmar Co. Ltd. T (95) 01 655 922 / (95) 92 5362 3322 E kingsmen.myanmar@gmail.com www.kingsmen-cmti.com
RETAIL SERVICES – US OFFICES
Canada, Toronto Kingsmen Projects Pte Ltd. T (+1) 416 604 4508 F (+1) 416 604 4503 E markbadhwar@kingsmenprojects-us.com www.kingsmenprojects-us.com
USA, Los Angeles Kingsmen Projects US Corporation T (+1) 949 642 2555 F (+1) 714 434 0919 E stephenhekman@kingsmenprojects-us.com www.kingsmenprojects-us.com
KINGSMEN’S NETWORK
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