Kindling

!Social Media Revolution!ا(جتماعية ا(ع'م وسائل

Every brand has a story to tell.!

It could be a message, a picture or a video.!

Kindling connects those stories to the influential storytellers. !

Some storytellers have big audiences like writers at The New York Times, Buzzfeed

and Yahoo.!!

Others have smaller yet highly engaged and evangelical audiences. !

!

The trick is knowing which storytellers are relevant, how to get your brand’s story to them and how to convince them to share.!

!

!!

That's what Kindling does.!!

We connect stories with storytellers and audiences that care.!

!We’ve built an awesome database of about 12.5 million storytellers, so it's easy for us

to do.!

We do it predictably and repeatedly.!!

Kindling makes your story the story.!

Others claim to make videos go viral, but a high view count is not the same as viral. !

Typically our competitors generate views through traditional online ad units, in-game views and incentivized views. The hope is that these purchased views will inspire conversations, media posts and excitement.!

Views !(Paid Media)!

Conversations! Posts!

Kindling generates real excitement through blog posts and articles which leads to conversations and peer-to-peer sharing which in turn generates views, real viral views.!

Posts Conversations Engaged

Views

Views !(Paid Media)!

Conversations! Posts!

Posts! Conversations!Engaged!

Views!

The Kindling way: the way things truly go viral!!

The “wrong” way: doesn’t resemble natural viral behavior!!

Because our views are user-initiated views, engagement is through the roof.!

!Take click through rates for example,

which are a great way to measure video ad engagement.!

The average click through rate for a video seeded by one of our competitors is

around 0.75%!

The average click through rate for a video seeded by Kindling Media is 6.33% !

0.75%!

6.33%!

0.00%!1.00%!2.00%!3.00%!4.00%!5.00%!6.00%!7.00%!

Competitor CTR! Kindling CTR!

Over 6 times the engagement!

Kindling also delivers on average 147% above our guarantee in free earned media.!

Time!

View Count!

Kindling’s Guaranteed Views !

A whole lot of free views.!

Earned Media (Free)!

Case Studies & Analytics !

Campaign: DirecTV Football Cops!

550+!Articles & Posts!

95,000+ Shares

and Likes!

1,010,000 Views!

400% Earned media!

Campaign: Breitling Mobile Game!

100+ Articles & Posts!

10,000+ Shares &

Likes!2,123,847

Views!324%

Earned media!

Campaign: Just Another Day at Kohl’s Office!

200+ Articles & Posts!

25,000+ Shares &

Likes!5,207,009

Views!#1 on Ad Age Viral

Chart!

Overview: 30 Rock Buffalo Chicken Shake!

40+ Articles & Posts!

10,000+ Shares &

Likes!1,015,446

Views!135%

Earned Media!

Overview: Intel Ultrabook™ Pop-Up Theater !

100+ Articles & Posts!

100,000+!Clicks to Microsite!

1,270,030 Views!

127% Earned Media!

Overview: Intel Ultrabook™ Temptations!

150+ Articles & Posts!

98,000+!Clicks to Microsite!

1,599,470 Views!

160% Earned Media!

Overview: Fantastic Delites “Delite-O-Matic”

200+ Articles & Posts!

10,000+ Shares &

Likes!2,330,221

Views!230%

Earned Media!

Kindling not only provides every available metric about your campaign with our

proprietary engagement tracking system but we also have the expertise to provide

clients with perspective, insight and, a detailed analysis of views and social

engagement giving true meaning to those numbers.!

!Social Media Revolution!ا(جتماعية ا(ع'م وسائل

Yahoo News !397,608,852 Unique Views!

Buzzfeed!31,266,392 Unique Views!

ABC News!16,606,888 Unique Views!

Trend Hunter!12,995,408 Unique Views!

Herald Sun! 17,312,378 Unique Views!

Asia One!2,552,534 Unique Views!

Wall Street Journal!24,407,214 Unique Views!

Courier Mail!17,140,122 Unique Views!

AOL.com!208,592,799 Unique Views!

News.com.au!16,606,888 Unique Views!

Business Insider!12,530,750 Unique Views!

CNN!105,945,420 Unique Views!

Good Morning America!397,608,852 Unique Views!

The Daily Beast!12,995,408 Unique Views!

Lenta!18,479,856 Unique Views!

Pricing & ROI:!Guaranteed Views!

We charge a flat cost per user initiated view delivered.!

You set the media budget and we deliver guaranteed views accordingly. !

All the views the video receives over the guaranteed amount are free. This means that the

actual cost per view (CPV) will always be less then the contracted CPV. !

Pricing!

6767 W. Sunset Blvd #234!Los Angeles, CA 90028!

(310) 954-1379!info@kindlingmedia.com!www.kindlingmedia.com!