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1 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Kimball Political Consulting
Massachusetts Statewide Survey
Data collected October 31 and November 1, 2012
Press Release
Methodology
Survey Instrument
Frequencies and Cross tabulations
Press Release
Kimball Political Consulting poll: Scott Brown 49, Elizabeth Warren 47
November 2, 2012 (Boston, MA) - Senator Scott Brown holds a 2 point advantage of Elizabeth Warren,
according to a new Kimball Political Consulting poll. The survey stands in contrast to this week’s Suffolk
University poll showing Warren holding a 7 point lead but mirrors the results of a Boston Globe poll from
last weekend.
Brown captures 49% of the vote with Warren at 47% of “likely” voters. Kimball has done a series of tracking
polls on this race since August with Warren taking her first lead (48% to 46%) in mid-October.
The Pollster, Spencer Kimball, believes the sleeper effect, which is when voters forget the messenger and
remember the message is what has turned things around for Brown. The theory suggests that Brown’s
blistering attacks on Warren’s heritage and her legal representation took time to have the intended effect
but voters may now be showing doubt about the Democrat nominee. Warren’s unfavorable opinion has risen to
45%.
In a state where Democrats outnumber Republicans nearly 4 to 1 it appears Brown’s strategy to use high
profile Democrat endorsements has worked, with Brown taking 21% of the Democrat vote. Brown is also able
to capture 61% of the Independent vote to Warren’s 34%.
Warren’s communication goals throughout the campaign were to make women issues including Abortion and Equal
pay prominent pieces of her campaign along with the cost of education. These issues did not seem to
resonate, as less than 11% of voters listed any of these three as their top issue.
President Obama holds a 13 point lead (54% to 41%) and Medical Marijuana is supported by 54% of voters with
37% opposing the new law.
The statewide survey of 761 Massachusetts likely voters was conducted on October 31 and November 1, using
automated telephone interview. The margin of error is +/- 3.48 percent at a 95 percent level of confidence.
Frequencies and full cross-tabulation data are below
2 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Methodology (Caller ID)
All respondents interviewed in this study were part of a fully representative sample of registered voters
in the state using a probability sampling of N=761 registered “likely” voters. The Margin of Error for the
sample is +/- 3.48% with a confidence level of 95%.
The survey was administered using an Automated Telephone Interviewing (ATI) system. The ATI system allows
data to be entered directly into a computerized database through the numbers on interviewee’s phone,
providing a highly reliable system of data collection.
A random sample of registered voters statewide was purchased from Aristotle Voter Lists, a leading supplier
of voter lists to the survey research industry.
A screening question was asked to all participants regarding how likely there were to vote in the November
6, 2012 General Election. Only those who answered “very likely” were included into the sample.
The survey was conducted by Kimball Political Consulting between October 18, 19, 20, and 21.
There was a response rate of 21% for this survey.
Data Analysis
The results presented in this report include univariate and bivariate analysis of the data. Frequency
distributions for each item included on the questionnaire are shown in the tables. In all cases, cross-
tabulation results are also shown. This type of bivariate analysis examines differences between sub-groups
of the overall population.
The purpose of these statistical tests is to determine whether or not the observed difference between sub-
groups in the sample is due to sampling error or whether it is due to a real difference in the population.
When the results are statistically significant, it strongly suggests that the observed difference between
sub-groups found in the sample is due to a real difference in the population, and not due to sampling
error.
Survey data was not weighted based on political, gender and geographical demographics of the district
because the sample itself properly reflected the parameters of Massachusetts in the following demographics.
3 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
What is your party affiliation?
Frequency Percent Valid Percent
Cumulative
Percent
Valid Democrat 283 37.2 37.2 37.2
Republican 86 11.3 11.3 48.5
Independent 392 51.5 51.5 100.0
Total 761 100.0 100.0
What is your Gender?
Frequency Percent Valid Percent
Cumulative
Percent
Valid Female 392 51.5 51.5 51.5
Male 369 48.5 48.5 100.0
Total 761 100.0 100.0
4 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
What is your age category?
Frequency Percent Valid Percent
Cumulative
Percent
Valid 18-29 73 9.6 9.6 9.6
30-39 157 20.6 20.6 30.2
40-49 169 22.2 22.2 52.4
50-59 194 25.5 25.5 77.9
60+ 168 22.1 22.1 100.0
Total 761 100.0 100.0
Region
Frequency Percent Valid Percent
Cumulative
Percent
Valid Worcester/West 176 23.1 23.1 23.1
Northshore 255 33.5 33.5 56.6
Boston Metro 171 22.5 22.5 79.1
Southshore/Cape 159 20.9 20.9 100.0
Total 761 100.0 100.0
5 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Survey Instrument
Screening Question:
How likely are you to vote in the General election for President on November 6? Press 1 on your keypad for
very likely, press 2 for somewhat likely, press 3 if you
are “50-50” or press 4 if you are not likely?
Question 1:
Great, I am going to read you a list of individuals running for office. For each, please tell me if your
opinion of them is generally favorable or generally
unfavorable. If you are undecided or if you have never heard of someone, just tell me that. First take
Elizabeth Warren
Is your opinion of Elizabeth Warren generally favorable or generally unfavorable?
Press 1 for favorable, press 2 for unfavorable, press 3 if you are undecided and Press 4 if you’ve never
heard of this public figure.
Next, Is your opinion of Scott Brown generally favorable or generally unfavorable?
Press 1 for favorable, press 2 for unfavorable, press 3 if you are undecided and Press 4 if you’ve never
heard of this public figure.
Next, Is your opinion of Mitt Romney generally favorable or generally unfavorable?
Press 1 for favorable, press 2 for unfavorable, press 3 if you are undecided and Press 4 if you’ve never
heard of this public figure.
Next, Is your opinion Barak Obama generally favorable or generally unfavorable?
Press 1 for favorable, press 2 for unfavorable, press 3 if you are undecided and Press 4 if you’ve never
heard of this public figure.6 Kimball Political Consulting, LLC MA Statewide October 18-21, 2012
Question 2:If the election for U.S. President were held tomorrow and the candidates were, Democrat Barak
Obama with Vice President Joe Biden or Republican
Mitt Romney with Vice President Paul Ryan for who would you vote for at this time?
Press 1 on your keyboard for Barak Obama and Joe Biden
Press 2 for Mitt Romney and Paul Ryan
Press 3 if you are undecided
Question 3: If the election for U.S. Senate were held tomorrow and the candidates were, Republican Scott
6 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Brown and Democrat Elizabeth Warren for who would you vote for at this time?
Press 1 on your keyboard for Scott Brown
Press 2 for Elizabeth Warren,
Press 3 if you are undecided
Question 4: I am now going to read you a list of 7 issues, please choose what is your most important issue?
Press 1 for The Deficit
Press 2 for Gas Prices
Press 3 for Abortion rights
Press 4 for Healthcare
Press 5 for Jobs
Press 6 for Cost of Education
Press 7 for Equal Pay for Women
Press 8 for other
Press 9 to repeat the answer choices
Question 5: What is your party affiliation?
Press 1 for Democrat
Press 2 for Republican
Press 3 for Independent
Press 4 if you are not a registered voter
Question 6: What is your Gender?
Press 1 for Female
Press 2 for Male
Question 7: What is your age category?
Press 1 for 18-29
Press 2 for 30-397 Kimball Political Consulting, LLC MA Statewide October 18-21, 2012
Press 3 for 40-49
Press 4 for 50-59
Press 5 for 60 and older
Question 8: Regional Area- based on phone number from sample (calculated after results)
Question 9: Time of Call
Question 10: There will be a Statewide Ballot Question on November 6 known as “Medical Marijuana”, which is
asking voters to approve a law allowing people to use or grow marijuana with only a Doctors approval. If
the election were held today, would you vote yes or no for the use of “Medical Marijuana” in
7 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Massachusetts?
Press 1: if you'd vote "Yes" for Medical Marijuana
Press 2: if you'd vote "No" for Medical Marijuana
Press 3: if you are undecided.
8 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Massachusetts Frequency Table
Screen for Likely voters
Frequency Percent Valid Percent
Cumulative
Percent
Valid Very Likely 761 100.0 100.0 100.0
Name Recognition Elizabeth Warren
Frequency Percent Valid Percent
Cumulative
Percent
Valid Favorable 376 49.4 49.4 49.4
Unfavorable 344 45.2 45.2 94.6
Undecided 35 4.6 4.6 99.2
No Opinion 6 .8 .8 100.0
Total 761 100.0 100.0
9 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Scott Brown
Frequency Percent Valid Percent
Cumulative
Percent
Valid Favorable 419 55.1 55.1 55.1
Unfavorable 291 38.2 38.2 93.3
Undecided 47 6.2 6.2 99.5
No Opinion 4 .5 .5 100.0
Total 761 100.0 100.0
Name Recognition Mitt Romney
Frequency Percent Valid Percent
Cumulative
Percent
Valid Favorable 330 43.4 43.4 43.4
Unfavorable 406 53.4 53.4 96.7
Undecided 24 3.2 3.2 99.9
No Opinion 1 .1 .1 100.0
Total 761 100.0 100.0
10 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Barack Obama
Frequency Percent Valid Percent
Cumulative
Percent
Valid Favorable 424 55.7 55.7 55.7
Unfavorable 311 40.9 40.9 96.6
Undecided 24 3.2 3.2 99.7
No Opinion 2 .3 .3 100.0
Total 761 100.0 100.0
Presidential Ballot Test
Frequency Percent Valid Percent
Cumulative
Percent
Valid President Obama 411 54.0 54.0 54.0
Governor Romney 315 41.4 41.4 95.4
Undecided 35 4.6 4.6 100.0
Total 761 100.0 100.0
11 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
U.S. Senate Ballot Test
Frequency Percent Valid Percent
Cumulative
Percent
Valid Scott Brown 372 48.9 48.9 48.9
Elizabeth Warren 355 46.6 46.6 95.5
Undecided 34 4.5 4.5 100.0
Total 761 100.0 100.0
Medical Marijuana Ballot Question
Frequency Percent Valid Percent
Cumulative
Percent
Valid Support 408 53.6 53.6 53.6
Oppose 280 36.8 36.8 90.4
Undecided 73 9.6 9.6 100.0
Total 761 100.0 100.0
12 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Most Important Issue
Frequency Percent Valid Percent
Cumulative
Percent
Valid Deficit 210 27.6 27.6 27.6
Gas Prices 33 4.3 4.3 31.9
Abortion 32 4.2 4.2 36.1
Healthcare 142 18.7 18.7 54.8
Jobs 236 31.0 31.0 85.8
Cost of Education 34 4.5 4.5 90.3
Equal Pay for Women 17 2.2 2.2 92.5
Other 57 7.5 7.5 100.0
Total 761 100.0 100.0
What is your party affiliation?
Frequency Percent Valid Percent
Cumulative
Percent
Valid Democrat 283 37.2 37.2 37.2
Republican 86 11.3 11.3 48.5
Independent 392 51.5 51.5 100.0
Total 761 100.0 100.0
13 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
What is your Gender?
Frequency Percent Valid Percent
Cumulative
Percent
Valid Female 392 51.5 51.5 51.5
Male 369 48.5 48.5 100.0
Total 761 100.0 100.0
What is your age category?
Frequency Percent Valid Percent
Cumulative
Percent
Valid 18-29 73 9.6 9.6 9.6
30-39 157 20.6 20.6 30.2
40-49 169 22.2 22.2 52.4
50-59 194 25.5 25.5 77.9
60+ 168 22.1 22.1 100.0
Total 761 100.0 100.0
14 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Region
Frequency Percent Valid Percent
Cumulative
Percent
Valid Worcester/West 176 23.1 23.1 23.1
Northshore 255 33.5 33.5 56.6
Boston Metro 171 22.5 22.5 79.1
Southshore/Cape 159 20.9 20.9 100.0
Total 761 100.0 100.0
15 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Crosstabs
Region * Name Recognition Elizabeth Warren Crosstabulation
Name Recognition Elizabeth Warren
Total Favorable Unfavorable Undecided No Opinion
Region Worcester/West Count 89 75 11 1 176
% within Region 50.6% 42.6% 6.3% .6% 100.0%
Northshore Count 107 137 9 2 255
% within Region 42.0% 53.7% 3.5% .8% 100.0%
Boston Metro Count 107 55 7 2 171
% within Region 62.6% 32.2% 4.1% 1.2% 100.0%
Southshore/Cape Count 73 77 8 1 159
% within Region 45.9% 48.4% 5.0% .6% 100.0%
Total Count 376 344 35 6 761
% within Region 49.4% 45.2% 4.6% .8% 100.0%
16 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Region * Name Recognition Scott Brown Crosstabulation
Name Recognition Scott Brown
Total Favorable Unfavorable Undecided No Opinion
Region Worcester/West Count 93 66 16 1 176
% within Region 52.8% 37.5% 9.1% .6% 100.0%
Northshore Count 164 80 10 1 255
% within Region 64.3% 31.4% 3.9% .4% 100.0%
Boston Metro Count 71 88 10 2 171
% within Region 41.5% 51.5% 5.8% 1.2% 100.0%
Southshore/Cape Count 91 57 11 0 159
% within Region 57.2% 35.8% 6.9% .0% 100.0%
Total Count 419 291 47 4 761
% within Region 55.1% 38.2% 6.2% .5% 100.0%
17 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Region * Name Recognition Mitt Romney Crosstabulation
Name Recognition Mitt Romney
Total Favorable Unfavorable Undecided No Opinion
Region Worcester/West Count 71 96 9 0 176
% within Region 40.3% 54.5% 5.1% .0% 100.0%
Northshore Count 128 122 5 0 255
% within Region 50.2% 47.8% 2.0% .0% 100.0%
Boston Metro Count 51 114 5 1 171
% within Region 29.8% 66.7% 2.9% .6% 100.0%
Southshore/Cape Count 80 74 5 0 159
% within Region 50.3% 46.5% 3.1% .0% 100.0%
Total Count 330 406 24 1 761
% within Region 43.4% 53.4% 3.2% .1% 100.0%
18 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Region * Name Recognition Barack Obama Crosstabulation
Name Recognition Barack Obama
Total Favorable Unfavorable Undecided No Opinion
Region Worcester/West Count 101 69 6 0 176
% within Region 57.4% 39.2% 3.4% .0% 100.0%
Northshore Count 126 119 8 2 255
% within Region 49.4% 46.7% 3.1% .8% 100.0%
Boston Metro Count 119 48 4 0 171
% within Region 69.6% 28.1% 2.3% .0% 100.0%
Southshore/Cape Count 78 75 6 0 159
% within Region 49.1% 47.2% 3.8% .0% 100.0%
Total Count 424 311 24 2 761
% within Region 55.7% 40.9% 3.2% .3% 100.0%
19 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Region * Presidential Ballot Test Crosstabulation
Presidential Ballot Test
Total
President
Obama
Governor
Romney Undecided
Region Worcester/West Count 97 67 12 176
% within Region 55.1% 38.1% 6.8% 100.0%
Northshore Count 121 123 11 255
% within Region 47.5% 48.2% 4.3% 100.0%
Boston Metro Count 117 47 7 171
% within Region 68.4% 27.5% 4.1% 100.0%
Southshore/Cape Count 76 78 5 159
% within Region 47.8% 49.1% 3.1% 100.0%
Total Count 411 315 35 761
% within Region 54.0% 41.4% 4.6% 100.0%
20 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Region * U.S. Senate Ballot Test Crosstabulation
U.S. Senate Ballot Test
Total Scott Brown Elizabeth Warren Undecided
Region Worcester/West Count 84 81 11 176
% within Region 47.7% 46.0% 6.3% 100.0%
Northshore Count 147 99 9 255
% within Region 57.6% 38.8% 3.5% 100.0%
Boston Metro Count 57 107 7 171
% within Region 33.3% 62.6% 4.1% 100.0%
Southshore/Cape Count 84 68 7 159
% within Region 52.8% 42.8% 4.4% 100.0%
Total Count 372 355 34 761
% within Region 48.9% 46.6% 4.5% 100.0%
21 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Region * Medical Marijuana Ballot Question Crosstabulation
Medical Marijuana Ballot Question
Total Support Oppose Undecided
Region Worcester/West Count 87 70 19 176
% within Region 49.4% 39.8% 10.8% 100.0%
Northshore Count 137 99 19 255
% within Region 53.7% 38.8% 7.5% 100.0%
Boston Metro Count 101 49 21 171
% within Region 59.1% 28.7% 12.3% 100.0%
Southshore/Cape Count 83 62 14 159
% within Region 52.2% 39.0% 8.8% 100.0%
Total Count 408 280 73 761
% within Region 53.6% 36.8% 9.6% 100.0%
22 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Region * Most Important Issue Crosstabulation
Most Important Issue
Total
Deficit Gas Prices Abortion Healthcare Jobs
Cost of
Education
Equal Pay for
Women Other
Region Worcester/West Count 58 9 6 24 56 6 2 15 176
% within
Region
33.0% 5.1% 3.4% 13.6% 31.8% 3.4% 1.1% 8.5% 100.0%
Northshore Count 79 8 8 45 77 12 7 19 255
% within
Region
31.0% 3.1% 3.1% 17.6% 30.2% 4.7% 2.7% 7.5% 100.0%
Boston Metro Count 28 5 13 49 49 9 5 13 171
% within
Region
16.4% 2.9% 7.6% 28.7% 28.7% 5.3% 2.9% 7.6% 100.0%
Southshore/Cap
e
Count 45 11 5 24 54 7 3 10 159
% within
Region
28.3% 6.9% 3.1% 15.1% 34.0% 4.4% 1.9% 6.3% 100.0%
Total Count 210 33 32 142 236 34 17 57 761
% within
Region
27.6% 4.3% 4.2% 18.7% 31.0% 4.5% 2.2% 7.5% 100.0%
23 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Region * What is your party affiliation? Crosstabulation
What is your party affiliation?
Total Democrat Republican Independent
Region Worcester/West Count 61 22 93 176
% within Region 34.7% 12.5% 52.8% 100.0%
Northshore Count 87 28 140 255
% within Region 34.1% 11.0% 54.9% 100.0%
Boston Metro Count 84 15 72 171
% within Region 49.1% 8.8% 42.1% 100.0%
Southshore/Cape Count 51 21 87 159
% within Region 32.1% 13.2% 54.7% 100.0%
Total Count 283 86 392 761
% within Region 37.2% 11.3% 51.5% 100.0%
24 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Region * What is your Gender? Crosstabulation
What is your Gender?
Total Female Male
Region Worcester/West Count 86 90 176
% within Region 48.9% 51.1% 100.0%
Northshore Count 132 123 255
% within Region 51.8% 48.2% 100.0%
Boston Metro Count 94 77 171
% within Region 55.0% 45.0% 100.0%
Southshore/Cape Count 80 79 159
% within Region 50.3% 49.7% 100.0%
Total Count 392 369 761
% within Region 51.5% 48.5% 100.0%
25 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Region * What is your age category? Crosstabulation
What is your age category?
Total 18-29 30-39 40-49 50-59 60+
Region Worcester/West Count 11 20 33 48 64 176
% within Region 6.3% 11.4% 18.8% 27.3% 36.4% 100.0%
Northshore Count 39 55 58 60 43 255
% within Region 15.3% 21.6% 22.7% 23.5% 16.9% 100.0%
Boston Metro Count 16 63 51 23 18 171
% within Region 9.4% 36.8% 29.8% 13.5% 10.5% 100.0%
Southshore/Cape Count 7 19 27 63 43 159
% within Region 4.4% 11.9% 17.0% 39.6% 27.0% 100.0%
Total Count 73 157 169 194 168 761
% within Region 9.6% 20.6% 22.2% 25.5% 22.1% 100.0%
26 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Crosstabs
What is your age category? * Name Recognition Elizabeth Warren Crosstabulation
Name Recognition Elizabeth Warren
Total Favorable Unfavorable Undecided No Opinion
What is your age
category?
18-29 Count 29 38 4 2 73
% within What is your age
category?
39.7% 52.1% 5.5% 2.7% 100.0%
30-39 Count 73 83 1 0 157
% within What is your age
category?
46.5% 52.9% .6% .0% 100.0%
40-49 Count 92 66 9 2 169
% within What is your age
category?
54.4% 39.1% 5.3% 1.2% 100.0%
50-59 Count 99 85 10 0 194
% within What is your age
category?
51.0% 43.8% 5.2% .0% 100.0%
60+ Count 83 72 11 2 168
% within What is your age
category?
49.4% 42.9% 6.5% 1.2% 100.0%
Total Count 376 344 35 6 761
% within What is your age
category?
49.4% 45.2% 4.6% .8% 100.0%
27 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
What is your age category? * Name Recognition Scott Brown Crosstabulation
Name Recognition Scott Brown
Total Favorable Unfavorable Undecided No Opinion
What is your age
category?
18-29 Count 44 23 4 2 73
% within What is your age
category?
60.3% 31.5% 5.5% 2.7% 100.0%
30-39 Count 93 59 4 1 157
% within What is your age
category?
59.2% 37.6% 2.5% .6% 100.0%
40-49 Count 86 69 14 0 169
% within What is your age
category?
50.9% 40.8% 8.3% .0% 100.0%
50-59 Count 106 72 16 0 194
% within What is your age
category?
54.6% 37.1% 8.2% .0% 100.0%
60+ Count 90 68 9 1 168
% within What is your age
category?
53.6% 40.5% 5.4% .6% 100.0%
Total Count 419 291 47 4 761
% within What is your age
category?
55.1% 38.2% 6.2% .5% 100.0%
28 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
What is your age category? * Name Recognition Mitt Romney Crosstabulation
Name Recognition Mitt Romney
Total Favorable Unfavorable Undecided No Opinion
What is your age
category?
18-29 Count 37 35 1 0 73
% within What is your age
category?
50.7% 47.9% 1.4% .0% 100.0%
30-39 Count 71 83 2 1 157
% within What is your age
category?
45.2% 52.9% 1.3% .6% 100.0%
40-49 Count 64 102 3 0 169
% within What is your age
category?
37.9% 60.4% 1.8% .0% 100.0%
50-59 Count 84 100 10 0 194
% within What is your age
category?
43.3% 51.5% 5.2% .0% 100.0%
60+ Count 74 86 8 0 168
% within What is your age
category?
44.0% 51.2% 4.8% .0% 100.0%
Total Count 330 406 24 1 761
% within What is your age
category?
43.4% 53.4% 3.2% .1% 100.0%
29 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
What is your age category? * Name Recognition Barack Obama Crosstabulation
Name Recognition Barack Obama
Total Favorable Unfavorable Undecided No Opinion
What is your age
category?
18-29 Count 36 35 2 0 73
% within What is your age
category?
49.3% 47.9% 2.7% .0% 100.0%
30-39 Count 84 70 2 1 157
% within What is your age
category?
53.5% 44.6% 1.3% .6% 100.0%
40-49 Count 106 59 4 0 169
% within What is your age
category?
62.7% 34.9% 2.4% .0% 100.0%
50-59 Count 108 78 8 0 194
% within What is your age
category?
55.7% 40.2% 4.1% .0% 100.0%
60+ Count 90 69 8 1 168
% within What is your age
category?
53.6% 41.1% 4.8% .6% 100.0%
Total Count 424 311 24 2 761
% within What is your age
category?
55.7% 40.9% 3.2% .3% 100.0%
30 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
What is your age category? * Presidential Ballot Test Crosstabulation
Presidential Ballot Test
Total
President
Obama
Governor
Romney Undecided
What is your age
category?
18-29 Count 35 34 4 73
% within What is your
age category?
47.9% 46.6% 5.5% 100.0%
30-39 Count 81 70 6 157
% within What is your
age category?
51.6% 44.6% 3.8% 100.0%
40-49 Count 102 60 7 169
% within What is your
age category?
60.4% 35.5% 4.1% 100.0%
50-59 Count 107 80 7 194
% within What is your
age category?
55.2% 41.2% 3.6% 100.0%
60+ Count 86 71 11 168
% within What is your
age category?
51.2% 42.3% 6.5% 100.0%
Total Count 411 315 35 761
% within What is your
age category?
54.0% 41.4% 4.6% 100.0%
31 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
What is your age category? * U.S. Senate Ballot Test Crosstabulation
U.S. Senate Ballot Test
Total
Scott Brown
Elizabeth
Warren Undecided
What is your age
category?
18-29 Count 39 28 6 73
% within What is your age
category?
53.4% 38.4% 8.2% 100.0%
30-39 Count 81 71 5 157
% within What is your age
category?
51.6% 45.2% 3.2% 100.0%
40-49 Count 74 90 5 169
% within What is your age
category?
43.8% 53.3% 3.0% 100.0%
50-59 Count 95 91 8 194
% within What is your age
category?
49.0% 46.9% 4.1% 100.0%
60+ Count 83 75 10 168
% within What is your age
category?
49.4% 44.6% 6.0% 100.0%
Total Count 372 355 34 761
% within What is your age
category?
48.9% 46.6% 4.5% 100.0%
32 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
What is your age category? * Medical Marijuana Ballot Question Crosstabulation
Medical Marijuana Ballot Question
Total Support Oppose Undecided
What is your age
category?
18-29 Count 42 26 5 73
% within What is your
age category?
57.5% 35.6% 6.8% 100.0%
30-39 Count 82 55 20 157
% within What is your
age category?
52.2% 35.0% 12.7% 100.0%
40-49 Count 103 48 18 169
% within What is your
age category?
60.9% 28.4% 10.7% 100.0%
50-59 Count 98 76 20 194
% within What is your
age category?
50.5% 39.2% 10.3% 100.0%
60+ Count 83 75 10 168
% within What is your
age category?
49.4% 44.6% 6.0% 100.0%
Total Count 408 280 73 761
% within What is your
age category?
53.6% 36.8% 9.6% 100.0%
33 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
What is your age category? * Most Important Issue Crosstabulation
Most Important Issue
Total
Deficit Gas Prices Abortion Healthcare Jobs
Cost of
Education
Equal Pay for
Women Other
What is your age
category?
18-29 Count 20 4 3 9 24 4 1 8 73
% within What is your
age category?
27.4% 5.5% 4.1% 12.3% 32.9% 5.5% 1.4% 11.0% 100.0%
30-39 Count 38 5 7 26 49 11 6 15 157
% within What is your
age category?
24.2% 3.2% 4.5% 16.6% 31.2% 7.0% 3.8% 9.6% 100.0%
40-49 Count 39 9 8 41 51 9 4 8 169
% within What is your
age category?
23.1% 5.3% 4.7% 24.3% 30.2% 5.3% 2.4% 4.7% 100.0%
50-59 Count 59 11 8 28 65 10 3 10 194
% within What is your
age category?
30.4% 5.7% 4.1% 14.4% 33.5% 5.2% 1.5% 5.2% 100.0%
60+ Count 54 4 6 38 47 0 3 16 168
% within What is your
age category?
32.1% 2.4% 3.6% 22.6% 28.0% .0% 1.8% 9.5% 100.0%
Total Count 210 33 32 142 236 34 17 57 761
% within What is your
age category?
27.6% 4.3% 4.2% 18.7% 31.0% 4.5% 2.2% 7.5% 100.0%
34 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
What is your age category? * What is your party affiliation? Crosstabulation
What is your party affiliation?
Total Democrat Republican Independent
What is your age
category?
18-29 Count 27 11 35 73
% within What is your age
category?
37.0% 15.1% 47.9% 100.0%
30-39 Count 53 30 74 157
% within What is your age
category?
33.8% 19.1% 47.1% 100.0%
40-49 Count 70 18 81 169
% within What is your age
category?
41.4% 10.7% 47.9% 100.0%
50-59 Count 81 15 98 194
% within What is your age
category?
41.8% 7.7% 50.5% 100.0%
60+ Count 52 12 104 168
% within What is your age
category?
31.0% 7.1% 61.9% 100.0%
Total Count 283 86 392 761
% within What is your age
category?
37.2% 11.3% 51.5% 100.0%
35 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
What is your age category? * What is your Gender? Crosstabulation
What is your Gender?
Total Female Male
What is your age category? 18-29 Count 33 40 73
% within What is your age
category?
45.2% 54.8% 100.0%
30-39 Count 82 75 157
% within What is your age
category?
52.2% 47.8% 100.0%
40-49 Count 85 84 169
% within What is your age
category?
50.3% 49.7% 100.0%
50-59 Count 112 82 194
% within What is your age
category?
57.7% 42.3% 100.0%
60+ Count 80 88 168
% within What is your age
category?
47.6% 52.4% 100.0%
Total Count 392 369 761
% within What is your age
category?
51.5% 48.5% 100.0%
36 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
What is your age category? * Region Crosstabulation
Region
Total
Worcester/We
st Northshore Boston Metro
Southshore/C
ape
What is your age
category?
18-29 Count 11 39 16 7 73
% within What is your
age category?
15.1% 53.4% 21.9% 9.6% 100.0%
30-39 Count 20 55 63 19 157
% within What is your
age category?
12.7% 35.0% 40.1% 12.1% 100.0%
40-49 Count 33 58 51 27 169
% within What is your
age category?
19.5% 34.3% 30.2% 16.0% 100.0%
50-59 Count 48 60 23 63 194
% within What is your
age category?
24.7% 30.9% 11.9% 32.5% 100.0%
60+ Count 64 43 18 43 168
% within What is your
age category?
38.1% 25.6% 10.7% 25.6% 100.0%
Total Count 176 255 171 159 761
% within What is your
age category?
23.1% 33.5% 22.5% 20.9% 100.0%
37 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Crosstabs
What is your Gender? * Name Recognition Elizabeth Warren Crosstabulation
Name Recognition Elizabeth Warren
Total Favorable Unfavorable Undecided No Opinion
What is your
Gender?
Female Count 194 173 21 4 392
% within What is your
Gender?
49.5% 44.1% 5.4% 1.0% 100.0%
Male Count 182 171 14 2 369
% within What is your
Gender?
49.3% 46.3% 3.8% .5% 100.0%
Total Count 376 344 35 6 761
% within What is your
Gender?
49.4% 45.2% 4.6% .8% 100.0%
38 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
What is your Gender? * Name Recognition Scott Brown Crosstabulation
Name Recognition Scott Brown
Total Favorable Unfavorable Undecided No Opinion
What is your
Gender?
Female Count 210 150 29 3 392
% within What is your
Gender?
53.6% 38.3% 7.4% .8% 100.0%
Male Count 209 141 18 1 369
% within What is your
Gender?
56.6% 38.2% 4.9% .3% 100.0%
Total Count 419 291 47 4 761
% within What is your
Gender?
55.1% 38.2% 6.2% .5% 100.0%
39 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
What is your Gender? * Name Recognition Mitt Romney Crosstabulation
Name Recognition Mitt Romney
Total Favorable Unfavorable Undecided No Opinion
What is your
Gender?
Female Count 171 205 15 1 392
% within What is your
Gender?
43.6% 52.3% 3.8% .3% 100.0%
Male Count 159 201 9 0 369
% within What is your
Gender?
43.1% 54.5% 2.4% .0% 100.0%
Total Count 330 406 24 1 761
% within What is your
Gender?
43.4% 53.4% 3.2% .1% 100.0%
40 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
What is your Gender? * Name Recognition Barack Obama Crosstabulation
Name Recognition Barack Obama
Total Favorable Unfavorable Undecided No Opinion
What is your
Gender?
Female Count 213 162 16 1 392
% within What is your
Gender?
54.3% 41.3% 4.1% .3% 100.0%
Male Count 211 149 8 1 369
% within What is your
Gender?
57.2% 40.4% 2.2% .3% 100.0%
Total Count 424 311 24 2 761
% within What is your
Gender?
55.7% 40.9% 3.2% .3% 100.0%
41 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
What is your Gender? * Presidential Ballot Test Crosstabulation
Presidential Ballot Test
Total
President
Obama
Governor
Romney Undecided
What is your Gender? Female Count 207 167 18 392
% within What is your
Gender?
52.8% 42.6% 4.6% 100.0%
Male Count 204 148 17 369
% within What is your
Gender?
55.3% 40.1% 4.6% 100.0%
Total Count 411 315 35 761
% within What is your
Gender?
54.0% 41.4% 4.6% 100.0%
42 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
What is your Gender? * U.S. Senate Ballot Test Crosstabulation
U.S. Senate Ballot Test
Total
Scott Brown
Elizabeth
Warren Undecided
What is your Gender? Female Count 191 183 18 392
% within What is your
Gender?
48.7% 46.7% 4.6% 100.0%
Male Count 181 172 16 369
% within What is your
Gender?
49.1% 46.6% 4.3% 100.0%
Total Count 372 355 34 761
% within What is your
Gender?
48.9% 46.6% 4.5% 100.0%
43 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
What is your Gender? * Medical Marijuana Ballot Question Crosstabulation
Medical Marijuana Ballot Question
Total Support Oppose Undecided
What is your
Gender?
Female Count 207 136 49 392
% within What is your
Gender?
52.8% 34.7% 12.5% 100.0%
Male Count 201 144 24 369
% within What is your
Gender?
54.5% 39.0% 6.5% 100.0%
Total Count 408 280 73 761
% within What is your
Gender?
53.6% 36.8% 9.6% 100.0%
44 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
What is your Gender? * Most Important Issue Crosstabulation
Most Important Issue
Total
Deficit Gas Prices Abortion Healthcare Jobs
Cost of
Education
Equal Pay for
Women Other
What is your Gender? Female Count 105 19 19 80 112 18 11 28 392
% within What is your
Gender?
26.8% 4.8% 4.8% 20.4% 28.6% 4.6% 2.8% 7.1% 100.0%
Male Count 105 14 13 62 124 16 6 29 369
% within What is your
Gender?
28.5% 3.8% 3.5% 16.8% 33.6% 4.3% 1.6% 7.9% 100.0%
Total Count 210 33 32 142 236 34 17 57 761
% within What is your
Gender?
27.6% 4.3% 4.2% 18.7% 31.0% 4.5% 2.2% 7.5% 100.0%
45 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
What is your Gender? * What is your party affiliation? Crosstabulation
What is your party affiliation?
Total Democrat Republican Independent
What is your
Gender?
Female Count 144 39 209 392
% within What is your
Gender?
36.7% 9.9% 53.3% 100.0%
Male Count 139 47 183 369
% within What is your
Gender?
37.7% 12.7% 49.6% 100.0%
Total Count 283 86 392 761
% within What is your
Gender?
37.2% 11.3% 51.5% 100.0%
46 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
What is your Gender? * What is your age category? Crosstabulation
What is your age category?
Total 18-29 30-39 40-49 50-59 60+
What is your Gender? Female Count 33 82 85 112 80 392
% within What is your
Gender?
8.4% 20.9% 21.7% 28.6% 20.4% 100.0%
Male Count 40 75 84 82 88 369
% within What is your
Gender?
10.8% 20.3% 22.8% 22.2% 23.8% 100.0%
Total Count 73 157 169 194 168 761
% within What is your
Gender?
9.6% 20.6% 22.2% 25.5% 22.1% 100.0%
47 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
What is your Gender? * Region Crosstabulation
Region
Total
Worcester/We
st Northshore Boston Metro
Southshore/Ca
pe
What is your Gender? Female Count 86 132 94 80 392
% within What is your
Gender?
21.9% 33.7% 24.0% 20.4% 100.0%
Male Count 90 123 77 79 369
% within What is your
Gender?
24.4% 33.3% 20.9% 21.4% 100.0%
Total Count 176 255 171 159 761
% within What is your
Gender?
23.1% 33.5% 22.5% 20.9% 100.0%
48 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Crosstabs
What is your party affiliation? * Name Recognition Elizabeth Warren Crosstabulation
Name Recognition Elizabeth Warren
Total Favorable Unfavorable Undecided No Opinion
What is your party
affiliation?
Democrat Count 222 45 12 4 283
% within What is your
party affiliation?
78.4% 15.9% 4.2% 1.4% 100.0%
Republican Count 13 73 0 0 86
% within What is your
party affiliation?
15.1% 84.9% .0% .0% 100.0%
Independent Count 141 226 23 2 392
% within What is your
party affiliation?
36.0% 57.7% 5.9% .5% 100.0%
Total Count 376 344 35 6 761
% within What is your
party affiliation?
49.4% 45.2% 4.6% .8% 100.0%
49 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
What is your party affiliation? * Name Recognition Scott Brown Crosstabulation
Name Recognition Scott Brown
Total Favorable Unfavorable Undecided No Opinion
What is your party
affiliation?
Democrat Count 79 182 18 4 283
% within What is your
party affiliation?
27.9% 64.3% 6.4% 1.4% 100.0%
Republican Count 78 7 1 0 86
% within What is your
party affiliation?
90.7% 8.1% 1.2% .0% 100.0%
Independent Count 262 102 28 0 392
% within What is your
party affiliation?
66.8% 26.0% 7.1% .0% 100.0%
Total Count 419 291 47 4 761
% within What is your
party affiliation?
55.1% 38.2% 6.2% .5% 100.0%
50 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
What is your party affiliation? * Name Recognition Mitt Romney Crosstabulation
Name Recognition Mitt Romney
Total Favorable Unfavorable Undecided No Opinion
What is your party
affiliation?
Democrat Count 42 233 7 1 283
% within What is your
party affiliation?
14.8% 82.3% 2.5% .4% 100.0%
Republican Count 74 10 2 0 86
% within What is your
party affiliation?
86.0% 11.6% 2.3% .0% 100.0%
Independent Count 214 163 15 0 392
% within What is your
party affiliation?
54.6% 41.6% 3.8% .0% 100.0%
Total Count 330 406 24 1 761
% within What is your
party affiliation?
43.4% 53.4% 3.2% .1% 100.0%
51 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
What is your party affiliation? * Name Recognition Barack Obama Crosstabulation
Name Recognition Barack Obama
Total Favorable Unfavorable Undecided No Opinion
What is your party
affiliation?
Democrat Count 239 32 11 1 283
% within What is your
party affiliation?
84.5% 11.3% 3.9% .4% 100.0%
Republican Count 15 71 0 0 86
% within What is your
party affiliation?
17.4% 82.6% .0% .0% 100.0%
Independent Count 170 208 13 1 392
% within What is your
party affiliation?
43.4% 53.1% 3.3% .3% 100.0%
Total Count 424 311 24 2 761
% within What is your
party affiliation?
55.7% 40.9% 3.2% .3% 100.0%
52 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
What is your party affiliation? * Presidential Ballot Test Crosstabulation
Presidential Ballot Test
Total
President
Obama
Governor
Romney Undecided
What is your party
affiliation?
Democrat Count 241 35 7 283
% within What is your
party affiliation?
85.2% 12.4% 2.5% 100.0%
Republican Count 12 74 0 86
% within What is your
party affiliation?
14.0% 86.0% .0% 100.0%
Independent Count 158 206 28 392
% within What is your
party affiliation?
40.3% 52.6% 7.1% 100.0%
Total Count 411 315 35 761
% within What is your
party affiliation?
54.0% 41.4% 4.6% 100.0%
53 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
What is your party affiliation? * U.S. Senate Ballot Test Crosstabulation
U.S. Senate Ballot Test
Total
Scott Brown
Elizabeth
Warren Undecided
What is your party
affiliation?
Democrat Count 58 212 13 283
% within What is your
party affiliation?
20.5% 74.9% 4.6% 100.0%
Republican Count 75 10 1 86
% within What is your
party affiliation?
87.2% 11.6% 1.2% 100.0%
Independent Count 239 133 20 392
% within What is your
party affiliation?
61.0% 33.9% 5.1% 100.0%
Total Count 372 355 34 761
% within What is your
party affiliation?
48.9% 46.6% 4.5% 100.0%
54 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
What is your party affiliation? * Medical Marijuana Ballot Question Crosstabulation
Medical Marijuana Ballot Question
Total Support Oppose Undecided
What is your party
affiliation?
Democrat Count 166 93 24 283
% within What is your
party affiliation?
58.7% 32.9% 8.5% 100.0%
Republican Count 42 37 7 86
% within What is your
party affiliation?
48.8% 43.0% 8.1% 100.0%
Independent Count 200 150 42 392
% within What is your
party affiliation?
51.0% 38.3% 10.7% 100.0%
Total Count 408 280 73 761
% within What is your
party affiliation?
53.6% 36.8% 9.6% 100.0%
55 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
What is your party affiliation? * Most Important Issue Crosstabulation
Most Important Issue
Total
Deficit Gas Prices Abortion Healthcare Jobs
Cost of
Education
Equal Pay for
Women Other
What is your party
affiliation?
Democrat Count 44 13 17 81 77 17 12 22 283
% within What is your
party affiliation?
15.5% 4.6% 6.0% 28.6% 27.2% 6.0% 4.2% 7.8% 100.0%
Republican Count 40 1 2 6 31 1 2 3 86
% within What is your
party affiliation?
46.5% 1.2% 2.3% 7.0% 36.0% 1.2% 2.3% 3.5% 100.0%
Independent Count 126 19 13 55 128 16 3 32 392
% within What is your
party affiliation?
32.1% 4.8% 3.3% 14.0% 32.7% 4.1% .8% 8.2% 100.0%
Total Count 210 33 32 142 236 34 17 57 761
% within What is your
party affiliation?
27.6% 4.3% 4.2% 18.7% 31.0% 4.5% 2.2% 7.5% 100.0%
56 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
What is your party affiliation? * What is your Gender? Crosstabulation
What is your
Gender?
Total Female Male
What is your party
affiliation?
Democrat Count 144 139 283
% within What is your
party affiliation?
50.9% 49.1% 100.0%
Republican Count 39 47 86
% within What is your
party affiliation?
45.3% 54.7% 100.0%
Independent Count 209 183 392
% within What is your
party affiliation?
53.3% 46.7% 100.0%
Total Count 392 369 761
% within What is your
party affiliation?
51.5% 48.5% 100.0%
57 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
What is your party affiliation? * What is your age category? Crosstabulation
What is your age category?
Total 18-29 30-39 40-49 50-59 60+
What is your party
affiliation?
Democrat Count 27 53 70 81 52 283
% within What is your
party affiliation?
9.5% 18.7% 24.7% 28.6% 18.4% 100.0%
Republican Count 11 30 18 15 12 86
% within What is your
party affiliation?
12.8% 34.9% 20.9% 17.4% 14.0% 100.0%
Independent Count 35 74 81 98 104 392
% within What is your
party affiliation?
8.9% 18.9% 20.7% 25.0% 26.5% 100.0%
Total Count 73 157 169 194 168 761
% within What is your
party affiliation?
9.6% 20.6% 22.2% 25.5% 22.1% 100.0%
58 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
What is your party affiliation? * Region Crosstabulation
Region
Total
Worcester/W
est Northshore Boston Metro
Southshore/C
ape
What is your party
affiliation?
Democrat Count 61 87 84 51 283
% within What is your
party affiliation?
21.6% 30.7% 29.7% 18.0% 100.0%
Republican Count 22 28 15 21 86
% within What is your
party affiliation?
25.6% 32.6% 17.4% 24.4% 100.0%
Independent Count 93 140 72 87 392
% within What is your
party affiliation?
23.7% 35.7% 18.4% 22.2% 100.0%
Total Count 176 255 171 159 761
% within What is your
party affiliation?
23.1% 33.5% 22.5% 20.9% 100.0%
59 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Crosstabs
Most Important Issue * Name Recognition Elizabeth Warren Crosstabulation
Name Recognition Elizabeth Warren
Total Favorable Unfavorable Undecided No Opinion
Most Important
Issue
Deficit Count 44 155 9 2 210
% within Most Important Issue 21.0% 73.8% 4.3% 1.0% 100.0%
Gas Prices Count 10 21 2 0 33
% within Most Important Issue 30.3% 63.6% 6.1% .0% 100.0%
Abortion Count 26 2 3 1 32
% within Most Important Issue 81.3% 6.3% 9.4% 3.1% 100.0%
Healthcare Count 115 17 8 2 142
% within Most Important Issue 81.0% 12.0% 5.6% 1.4% 100.0%
Jobs Count 99 129 7 1 236
% within Most Important Issue 41.9% 54.7% 3.0% .4% 100.0%
Cost of Education Count 28 5 1 0 34
% within Most Important Issue 82.4% 14.7% 2.9% .0% 100.0%
Equal Pay for
Women
Count 15 1 1 0 17
% within Most Important Issue 88.2% 5.9% 5.9% .0% 100.0%
Other Count 39 14 4 0 57
% within Most Important Issue 68.4% 24.6% 7.0% .0% 100.0%
Total Count 376 344 35 6 761
60 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Most Important Issue * Name Recognition Elizabeth Warren Crosstabulation
Name Recognition Elizabeth Warren
Total Favorable Unfavorable Undecided No Opinion
Most Important
Issue
Deficit Count 44 155 9 2 210
% within Most Important Issue 21.0% 73.8% 4.3% 1.0% 100.0%
Gas Prices Count 10 21 2 0 33
% within Most Important Issue 30.3% 63.6% 6.1% .0% 100.0%
Abortion Count 26 2 3 1 32
% within Most Important Issue 81.3% 6.3% 9.4% 3.1% 100.0%
Healthcare Count 115 17 8 2 142
% within Most Important Issue 81.0% 12.0% 5.6% 1.4% 100.0%
Jobs Count 99 129 7 1 236
% within Most Important Issue 41.9% 54.7% 3.0% .4% 100.0%
Cost of Education Count 28 5 1 0 34
% within Most Important Issue 82.4% 14.7% 2.9% .0% 100.0%
Equal Pay for
Women
Count 15 1 1 0 17
% within Most Important Issue 88.2% 5.9% 5.9% .0% 100.0%
Other Count 39 14 4 0 57
% within Most Important Issue 68.4% 24.6% 7.0% .0% 100.0%
Total Count 376 344 35 6 761
% within Most Important Issue 49.4% 45.2% 4.6% .8% 100.0%
61 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Most Important Issue * Name Recognition Scott Brown Crosstabulation
Name Recognition Scott Brown
Total Favorable Unfavorable Undecided No Opinion
Most Important Issue Deficit Count 177 24 9 0 210
% within Most Important Issue 84.3% 11.4% 4.3% .0% 100.0%
Gas Prices Count 21 10 2 0 33
% within Most Important Issue 63.6% 30.3% 6.1% .0% 100.0%
Abortion Count 7 20 4 1 32
% within Most Important Issue 21.9% 62.5% 12.5% 3.1% 100.0%
Healthcare Count 35 92 12 3 142
% within Most Important Issue 24.6% 64.8% 8.5% 2.1% 100.0%
Jobs Count 143 81 12 0 236
% within Most Important Issue 60.6% 34.3% 5.1% .0% 100.0%
Cost of Education Count 12 21 1 0 34
% within Most Important Issue 35.3% 61.8% 2.9% .0% 100.0%
Equal Pay for Women Count 4 12 1 0 17
% within Most Important Issue 23.5% 70.6% 5.9% .0% 100.0%
Other Count 20 31 6 0 57
% within Most Important Issue 35.1% 54.4% 10.5% .0% 100.0%
Total Count 419 291 47 4 761
% within Most Important Issue 55.1% 38.2% 6.2% .5% 100.0%
62 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Most Important Issue * Name Recognition Mitt Romney Crosstabulation
Name Recognition Mitt Romney
Total Favorable Unfavorable Undecided No Opinion
Most Important
Issue
Deficit Count 153 47 10 0 210
% within Most Important
Issue
72.9% 22.4% 4.8% .0% 100.0%
Gas Prices Count 19 13 1 0 33
% within Most Important
Issue
57.6% 39.4% 3.0% .0% 100.0%
Abortion Count 4 27 1 0 32
% within Most Important
Issue
12.5% 84.4% 3.1% .0% 100.0%
Healthcare Count 16 121 4 1 142
% within Most Important
Issue
11.3% 85.2% 2.8% .7% 100.0%
Jobs Count 119 111 6 0 236
% within Most Important
Issue
50.4% 47.0% 2.5% .0% 100.0%
Cost of Education Count 3 31 0 0 34
% within Most Important
Issue
8.8% 91.2% .0% .0% 100.0%
63 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Equal Pay for
Women
Count 2 14 1 0 17
% within Most Important
Issue
11.8% 82.4% 5.9% .0% 100.0%
Other Count 14 42 1 0 57
% within Most Important
Issue
24.6% 73.7% 1.8% .0% 100.0%
Total Count 330 406 24 1 761
% within Most Important
Issue
43.4% 53.4% 3.2% .1% 100.0%
64 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Most Important Issue * Name Recognition Barack Obama Crosstabulation
Name Recognition Barack Obama
Total Favorable Unfavorable Undecided No Opinion
Most Important
Issue
Deficit Count 57 143 9 1 210
% within Most Important
Issue
27.1% 68.1% 4.3% .5% 100.0%
Gas Prices Count 17 15 1 0 33
% within Most Important
Issue
51.5% 45.5% 3.0% .0% 100.0%
Abortion Count 28 4 0 0 32
% within Most Important
Issue
87.5% 12.5% .0% .0% 100.0%
Healthcare Count 124 14 4 0 142
% within Most Important
Issue
87.3% 9.9% 2.8% .0% 100.0%
Jobs Count 111 120 4 1 236
% within Most Important
Issue
47.0% 50.8% 1.7% .4% 100.0%
Cost of Education Count 31 2 1 0 34
% within Most Important
Issue
91.2% 5.9% 2.9% .0% 100.0%
Equal Pay for Count 14 1 2 0 17
65 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Women % within Most Important
Issue
82.4% 5.9% 11.8% .0% 100.0%
Other Count 42 12 3 0 57
% within Most Important
Issue
73.7% 21.1% 5.3% .0% 100.0%
Total Count 424 311 24 2 761
% within Most Important
Issue
55.7% 40.9% 3.2% .3% 100.0%
66 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Most Important Issue * Presidential Ballot Test Crosstabulation
Presidential Ballot Test
Total
President
Obama
Governor
Romney Undecided
Most Important Issue Deficit Count 50 151 9 210
% within Most Important
Issue
23.8% 71.9% 4.3% 100.0%
Gas Prices Count 17 16 0 33
% within Most Important
Issue
51.5% 48.5% .0% 100.0%
Abortion Count 27 4 1 32
% within Most Important
Issue
84.4% 12.5% 3.1% 100.0%
Healthcare Count 124 13 5 142
% within Most Important
Issue
87.3% 9.2% 3.5% 100.0%
Jobs Count 107 115 14 236
% within Most Important
Issue
45.3% 48.7% 5.9% 100.0%
Cost of Education Count 31 3 0 34
% within Most Important
Issue
91.2% 8.8% .0% 100.0%
Equal Pay for Women Count 14 2 1 17
67 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
% within Most Important
Issue
82.4% 11.8% 5.9% 100.0%
Other Count 41 11 5 57
% within Most Important
Issue
71.9% 19.3% 8.8% 100.0%
Total Count 411 315 35 761
% within Most Important
Issue
54.0% 41.4% 4.6% 100.0%
68 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Most Important Issue * U.S. Senate Ballot Test Crosstabulation
U.S. Senate Ballot Test
Total
Scott Brown
Elizabeth
Warren Undecided
Most Important Issue Deficit Count 168 35 7 210
% within Most Important
Issue
80.0% 16.7% 3.3% 100.0%
Gas Prices Count 20 11 2 33
% within Most Important
Issue
60.6% 33.3% 6.1% 100.0%
Abortion Count 4 27 1 32
% within Most Important
Issue
12.5% 84.4% 3.1% 100.0%
Healthcare Count 26 111 5 142
% within Most Important
Issue
18.3% 78.2% 3.5% 100.0%
Jobs Count 132 95 9 236
% within Most Important
Issue
55.9% 40.3% 3.8% 100.0%
Cost of Education Count 6 24 4 34
% within Most Important
Issue
17.6% 70.6% 11.8% 100.0%
Equal Pay for Women Count 2 14 1 17
69 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
% within Most Important
Issue
11.8% 82.4% 5.9% 100.0%
Other Count 14 38 5 57
% within Most Important
Issue
24.6% 66.7% 8.8% 100.0%
Total Count 372 355 34 761
% within Most Important
Issue
48.9% 46.6% 4.5% 100.0%
70 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Most Important Issue * Medical Marijuana Ballot Question Crosstabulation
Medical Marijuana Ballot Question
Total Support Oppose Undecided
Most Important Issue Deficit Count 98 98 14 210
% within Most Important
Issue
46.7% 46.7% 6.7% 100.0%
Gas Prices Count 20 11 2 33
% within Most Important
Issue
60.6% 33.3% 6.1% 100.0%
Abortion Count 23 6 3 32
% within Most Important
Issue
71.9% 18.8% 9.4% 100.0%
Healthcare Count 84 39 19 142
% within Most Important
Issue
59.2% 27.5% 13.4% 100.0%
Jobs Count 117 96 23 236
% within Most Important
Issue
49.6% 40.7% 9.7% 100.0%
Cost of Education Count 21 8 5 34
% within Most Important
Issue
61.8% 23.5% 14.7% 100.0%
Equal Pay for Count 13 3 1 17
71 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Women % within Most Important
Issue
76.5% 17.6% 5.9% 100.0%
Other Count 32 19 6 57
% within Most Important
Issue
56.1% 33.3% 10.5% 100.0%
Total Count 408 280 73 761
% within Most Important
Issue
53.6% 36.8% 9.6% 100.0%
72 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Most Important Issue * What is your party affiliation? Crosstabulation
What is your party affiliation?
Total Democrat Republican Independent
Most Important
Issue
Deficit Count 44 40 126 210
% within Most Important
Issue
21.0% 19.0% 60.0% 100.0%
Gas Prices Count 13 1 19 33
% within Most Important
Issue
39.4% 3.0% 57.6% 100.0%
Abortion Count 17 2 13 32
% within Most Important
Issue
53.1% 6.3% 40.6% 100.0%
Healthcare Count 81 6 55 142
% within Most Important
Issue
57.0% 4.2% 38.7% 100.0%
Jobs Count 77 31 128 236
% within Most Important
Issue
32.6% 13.1% 54.2% 100.0%
Cost of Education Count 17 1 16 34
% within Most Important
Issue
50.0% 2.9% 47.1% 100.0%
Equal Pay for Count 12 2 3 17
73 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Women % within Most Important
Issue
70.6% 11.8% 17.6% 100.0%
Other Count 22 3 32 57
% within Most Important
Issue
38.6% 5.3% 56.1% 100.0%
Total Count 283 86 392 761
% within Most Important
Issue
37.2% 11.3% 51.5% 100.0%
74 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Most Important Issue * What is your Gender? Crosstabulation
What is your Gender?
Total Female Male
Most Important Issue Deficit Count 105 105 210
% within Most Important
Issue
50.0% 50.0% 100.0%
Gas Prices Count 19 14 33
% within Most Important
Issue
57.6% 42.4% 100.0%
Abortion Count 19 13 32
% within Most Important
Issue
59.4% 40.6% 100.0%
Healthcare Count 80 62 142
% within Most Important
Issue
56.3% 43.7% 100.0%
Jobs Count 112 124 236
% within Most Important
Issue
47.5% 52.5% 100.0%
Cost of Education Count 18 16 34
% within Most Important
Issue
52.9% 47.1% 100.0%
Equal Pay for Women Count 11 6 17
75 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
% within Most Important
Issue
64.7% 35.3% 100.0%
Other Count 28 29 57
% within Most Important
Issue
49.1% 50.9% 100.0%
Total Count 392 369 761
% within Most Important
Issue
51.5% 48.5% 100.0%
76 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Most Important Issue * What is your age category? Crosstabulation
What is your age category?
Total 18-29 30-39 40-49 50-59 60+
Most Important
Issue
Deficit Count 20 38 39 59 54 210
% within Most Important
Issue
9.5% 18.1% 18.6% 28.1% 25.7% 100.0%
Gas Prices Count 4 5 9 11 4 33
% within Most Important
Issue
12.1% 15.2% 27.3% 33.3% 12.1% 100.0%
Abortion Count 3 7 8 8 6 32
% within Most Important
Issue
9.4% 21.9% 25.0% 25.0% 18.8% 100.0%
Healthcare Count 9 26 41 28 38 142
% within Most Important
Issue
6.3% 18.3% 28.9% 19.7% 26.8% 100.0%
Jobs Count 24 49 51 65 47 236
% within Most Important
Issue
10.2% 20.8% 21.6% 27.5% 19.9% 100.0%
Cost of Education Count 4 11 9 10 0 34
% within Most Important
Issue
11.8% 32.4% 26.5% 29.4% .0% 100.0%
Equal Pay for Count 1 6 4 3 3 17
77 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Women % within Most Important
Issue
5.9% 35.3% 23.5% 17.6% 17.6% 100.0%
Other Count 8 15 8 10 16 57
% within Most Important
Issue
14.0% 26.3% 14.0% 17.5% 28.1% 100.0%
Total Count 73 157 169 194 168 761
% within Most Important
Issue
9.6% 20.6% 22.2% 25.5% 22.1% 100.0%
78 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Most Important Issue * Region Crosstabulation
Region
Total
Worcester/Wes
t Northshore Boston Metro
Southshore/Ca
pe
Most Important Issue Deficit Count 58 79 28 45 210
% within Most Important
Issue
27.6% 37.6% 13.3% 21.4% 100.0%
Gas Prices Count 9 8 5 11 33
% within Most Important
Issue
27.3% 24.2% 15.2% 33.3% 100.0%
Abortion Count 6 8 13 5 32
% within Most Important
Issue
18.8% 25.0% 40.6% 15.6% 100.0%
Healthcare Count 24 45 49 24 142
% within Most Important
Issue
16.9% 31.7% 34.5% 16.9% 100.0%
Jobs Count 56 77 49 54 236
% within Most Important
Issue
23.7% 32.6% 20.8% 22.9% 100.0%
Cost of Education Count 6 12 9 7 34
% within Most Important
Issue
17.6% 35.3% 26.5% 20.6% 100.0%
Equal Pay for Women Count 2 7 5 3 17
79 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
% within Most Important
Issue
11.8% 41.2% 29.4% 17.6% 100.0%
Other Count 15 19 13 10 57
% within Most Important
Issue
26.3% 33.3% 22.8% 17.5% 100.0%
Total Count 176 255 171 159 761
% within Most Important
Issue
23.1% 33.5% 22.5% 20.9% 100.0%
80 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Crosstabs
Medical Marijuana Ballot Question * Name Recognition Elizabeth Warren Crosstabulation
Name Recognition Elizabeth Warren
Total Favorable Unfavorable Undecided No Opinion
Medical Marijuana Ballot
Question
Support Count 229 154 19 6 408
% within Medical
Marijuana Ballot Question
56.1% 37.7% 4.7% 1.5% 100.0%
Oppose Count 109 159 12 0 280
% within Medical
Marijuana Ballot Question
38.9% 56.8% 4.3% .0% 100.0%
Undecided Count 38 31 4 0 73
% within Medical
Marijuana Ballot Question
52.1% 42.5% 5.5% .0% 100.0%
Total Count 376 344 35 6 761
% within Medical
Marijuana Ballot Question
49.4% 45.2% 4.6% .8% 100.0%
81 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Medical Marijuana Ballot Question * Name Recognition Scott Brown Crosstabulation
Name Recognition Scott Brown
Total Favorable Unfavorable Undecided No Opinion
Medical Marijuana Ballot
Question
Support Count 195 188 23 2 408
% within Medical
Marijuana Ballot Question
47.8% 46.1% 5.6% .5% 100.0%
Oppose Count 186 77 16 1 280
% within Medical
Marijuana Ballot Question
66.4% 27.5% 5.7% .4% 100.0%
Undecided Count 38 26 8 1 73
% within Medical
Marijuana Ballot Question
52.1% 35.6% 11.0% 1.4% 100.0%
Total Count 419 291 47 4 761
% within Medical
Marijuana Ballot Question
55.1% 38.2% 6.2% .5% 100.0%
82 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Medical Marijuana Ballot Question * Name Recognition Mitt Romney Crosstabulation
Name Recognition Mitt Romney
Total Favorable Unfavorable Undecided No Opinion
Medical Marijuana Ballot
Question
Support Count 142 255 11 0 408
% within Medical
Marijuana Ballot Question
34.8% 62.5% 2.7% .0% 100.0%
Oppose Count 160 111 9 0 280
% within Medical
Marijuana Ballot Question
57.1% 39.6% 3.2% .0% 100.0%
Undecided Count 28 40 4 1 73
% within Medical
Marijuana Ballot Question
38.4% 54.8% 5.5% 1.4% 100.0%
Total Count 330 406 24 1 761
% within Medical
Marijuana Ballot Question
43.4% 53.4% 3.2% .1% 100.0%
83 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Medical Marijuana Ballot Question * Name Recognition Barack Obama Crosstabulation
Name Recognition Barack Obama
Total Favorable Unfavorable Undecided No Opinion
Medical Marijuana Ballot
Question
Support Count 261 136 10 1 408
% within Medical
Marijuana Ballot Question
64.0% 33.3% 2.5% .2% 100.0%
Oppose Count 120 149 11 0 280
% within Medical
Marijuana Ballot Question
42.9% 53.2% 3.9% .0% 100.0%
Undecided Count 43 26 3 1 73
% within Medical
Marijuana Ballot Question
58.9% 35.6% 4.1% 1.4% 100.0%
Total Count 424 311 24 2 761
% within Medical
Marijuana Ballot Question
55.7% 40.9% 3.2% .3% 100.0%
84 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Medical Marijuana Ballot Question * Presidential Ballot Test Crosstabulation
Presidential Ballot Test
Total
President
Obama
Governor
Romney Undecided
Medical Marijuana Ballot
Question
Support Count 254 134 20 408
% within Medical
Marijuana Ballot
Question
62.3% 32.8% 4.9% 100.0%
Oppose Count 115 155 10 280
% within Medical
Marijuana Ballot
Question
41.1% 55.4% 3.6% 100.0%
Undecided Count 42 26 5 73
% within Medical
Marijuana Ballot
Question
57.5% 35.6% 6.8% 100.0%
Total Count 411 315 35 761
% within Medical
Marijuana Ballot
Question
54.0% 41.4% 4.6% 100.0%
85 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Medical Marijuana Ballot Question * U.S. Senate Ballot Test Crosstabulation
U.S. Senate Ballot Test
Total
Scott Brown
Elizabeth
Warren Undecided
Medical Marijuana Ballot
Question
Support Count 170 220 18 408
% within Medical
Marijuana Ballot
Question
41.7% 53.9% 4.4% 100.0%
Oppose Count 170 99 11 280
% within Medical
Marijuana Ballot
Question
60.7% 35.4% 3.9% 100.0%
Undecided Count 32 36 5 73
% within Medical
Marijuana Ballot
Question
43.8% 49.3% 6.8% 100.0%
Total Count 372 355 34 761
% within Medical
Marijuana Ballot
Question
48.9% 46.6% 4.5% 100.0%
86 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Medical Marijuana Ballot Question * Most Important Issue Crosstabulation
Most Important Issue
Total
Deficit Gas Prices Abortion Healthcare Jobs
Cost of
Education
Equal Pay for
Women Other
Medical Marijuana Ballot
Question
Support Count 98 20 23 84 117 21 13 32 408
% within Medical
Marijuana Ballot
Question
24.0% 4.9% 5.6% 20.6% 28.7% 5.1% 3.2% 7.8% 100.0%
Oppose Count 98 11 6 39 96 8 3 19 280
% within Medical
Marijuana Ballot
Question
35.0% 3.9% 2.1% 13.9% 34.3% 2.9% 1.1% 6.8% 100.0%
Undecided Count 14 2 3 19 23 5 1 6 73
% within Medical
Marijuana Ballot
Question
19.2% 2.7% 4.1% 26.0% 31.5% 6.8% 1.4% 8.2% 100.0%
Total Count 210 33 32 142 236 34 17 57 761
% within Medical
Marijuana Ballot
Question
27.6% 4.3% 4.2% 18.7% 31.0% 4.5% 2.2% 7.5% 100.0%
87 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Medical Marijuana Ballot Question * What is your party affiliation? Crosstabulation
What is your party affiliation?
Total Democrat Republican Independent
Medical Marijuana Ballot
Question
Support Count 166 42 200 408
% within Medical
Marijuana Ballot
Question
40.7% 10.3% 49.0% 100.0%
Oppose Count 93 37 150 280
% within Medical
Marijuana Ballot
Question
33.2% 13.2% 53.6% 100.0%
Undecided Count 24 7 42 73
% within Medical
Marijuana Ballot
Question
32.9% 9.6% 57.5% 100.0%
Total Count 283 86 392 761
% within Medical
Marijuana Ballot
Question
37.2% 11.3% 51.5% 100.0%
88 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Medical Marijuana Ballot Question * What is your Gender? Crosstabulation
What is your Gender?
Total Female Male
Medical Marijuana Ballot
Question
Support Count 207 201 408
% within Medical Marijuana
Ballot Question
50.7% 49.3% 100.0%
Oppose Count 136 144 280
% within Medical Marijuana
Ballot Question
48.6% 51.4% 100.0%
Undecided Count 49 24 73
% within Medical Marijuana
Ballot Question
67.1% 32.9% 100.0%
Total Count 392 369 761
% within Medical Marijuana
Ballot Question
51.5% 48.5% 100.0%
89 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Medical Marijuana Ballot Question * What is your age category? Crosstabulation
What is your age category?
Total 18-29 30-39 40-49 50-59 60+
Medical Marijuana Ballot
Question
Support Count 42 82 103 98 83 408
% within Medical
Marijuana Ballot
Question
10.3% 20.1% 25.2% 24.0% 20.3% 100.0%
Oppose Count 26 55 48 76 75 280
% within Medical
Marijuana Ballot
Question
9.3% 19.6% 17.1% 27.1% 26.8% 100.0%
Undecided Count 5 20 18 20 10 73
% within Medical
Marijuana Ballot
Question
6.8% 27.4% 24.7% 27.4% 13.7% 100.0%
Total Count 73 157 169 194 168 761
% within Medical
Marijuana Ballot
Question
9.6% 20.6% 22.2% 25.5% 22.1% 100.0%
90 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Medical Marijuana Ballot Question * Region Crosstabulation
Region
Total
Worcester/We
st Northshore Boston Metro
Southshore/C
ape
Medical Marijuana Ballot
Question
Support Count 87 137 101 83 408
% within Medical
Marijuana Ballot
Question
21.3% 33.6% 24.8% 20.3% 100.0%
Oppose Count 70 99 49 62 280
% within Medical
Marijuana Ballot
Question
25.0% 35.4% 17.5% 22.1% 100.0%
Undecided Count 19 19 21 14 73
% within Medical
Marijuana Ballot
Question
26.0% 26.0% 28.8% 19.2% 100.0%
Total Count 176 255 171 159 761
% within Medical
Marijuana Ballot
Question
23.1% 33.5% 22.5% 20.9% 100.0%
91 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Crosstabs
U.S. Senate Ballot Test * Name Recognition Elizabeth Warren Crosstabulation
Name Recognition Elizabeth Warren
Total Favorable Unfavorable Undecided No Opinion
U.S. Senate Ballot
Test
Scott Brown Count 20 336 12 4 372
% within U.S. Senate
Ballot Test
5.4% 90.3% 3.2% 1.1% 100.0%
Elizabeth Warren Count 343 4 7 1 355
% within U.S. Senate
Ballot Test
96.6% 1.1% 2.0% .3% 100.0%
Undecided Count 13 4 16 1 34
% within U.S. Senate
Ballot Test
38.2% 11.8% 47.1% 2.9% 100.0%
Total Count 376 344 35 6 761
% within U.S. Senate
Ballot Test
49.4% 45.2% 4.6% .8% 100.0%
92 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
U.S. Senate Ballot Test * Name Recognition Scott Brown Crosstabulation
Name Recognition Scott Brown
Total Favorable Unfavorable Undecided No Opinion
U.S. Senate Ballot
Test
Scott Brown Count 356 10 5 1 372
% within U.S. Senate
Ballot Test
95.7% 2.7% 1.3% .3% 100.0%
Elizabeth Warren Count 49 279 25 2 355
% within U.S. Senate
Ballot Test
13.8% 78.6% 7.0% .6% 100.0%
Undecided Count 14 2 17 1 34
% within U.S. Senate
Ballot Test
41.2% 5.9% 50.0% 2.9% 100.0%
Total Count 419 291 47 4 761
% within U.S. Senate
Ballot Test
55.1% 38.2% 6.2% .5% 100.0%
93 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
U.S. Senate Ballot Test * Name Recognition Mitt Romney Crosstabulation
Name Recognition Mitt Romney
Total Favorable Unfavorable Undecided No Opinion
U.S. Senate Ballot
Test
Scott Brown Count 314 51 7 0 372
% within U.S. Senate
Ballot Test
84.4% 13.7% 1.9% .0% 100.0%
Elizabeth Warren Count 10 337 7 1 355
% within U.S. Senate
Ballot Test
2.8% 94.9% 2.0% .3% 100.0%
Undecided Count 6 18 10 0 34
% within U.S. Senate
Ballot Test
17.6% 52.9% 29.4% .0% 100.0%
Total Count 330 406 24 1 761
% within U.S. Senate
Ballot Test
43.4% 53.4% 3.2% .1% 100.0%
94 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
U.S. Senate Ballot Test * Name Recognition Barack Obama Crosstabulation
Name Recognition Barack Obama
Total Favorable Unfavorable Undecided No Opinion
U.S. Senate Ballot
Test
Scott Brown Count 60 298 13 1 372
% within U.S. Senate
Ballot Test
16.1% 80.1% 3.5% .3% 100.0%
Elizabeth Warren Count 340 9 6 0 355
% within U.S. Senate
Ballot Test
95.8% 2.5% 1.7% .0% 100.0%
Undecided Count 24 4 5 1 34
% within U.S. Senate
Ballot Test
70.6% 11.8% 14.7% 2.9% 100.0%
Total Count 424 311 24 2 761
% within U.S. Senate
Ballot Test
55.7% 40.9% 3.2% .3% 100.0%
95 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
U.S. Senate Ballot Test * Presidential Ballot Test Crosstabulation
Presidential Ballot Test
Total
President
Obama
Governor
Romney Undecided
U.S. Senate Ballot
Test
Scott Brown Count 48 308 16 372
% within U.S. Senate
Ballot Test
12.9% 82.8% 4.3% 100.0%
Elizabeth
Warren
Count 344 5 6 355
% within U.S. Senate
Ballot Test
96.9% 1.4% 1.7% 100.0%
Undecided Count 19 2 13 34
% within U.S. Senate
Ballot Test
55.9% 5.9% 38.2% 100.0%
Total Count 411 315 35 761
% within U.S. Senate
Ballot Test
54.0% 41.4% 4.6% 100.0%
96 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
U.S. Senate Ballot Test * Medical Marijuana Ballot Question Crosstabulation
Medical Marijuana Ballot Question
Total Support Oppose Undecided
U.S. Senate Ballot Test Scott Brown Count 170 170 32 372
% within U.S. Senate
Ballot Test
45.7% 45.7% 8.6% 100.0%
Elizabeth Warren Count 220 99 36 355
% within U.S. Senate
Ballot Test
62.0% 27.9% 10.1% 100.0%
Undecided Count 18 11 5 34
% within U.S. Senate
Ballot Test
52.9% 32.4% 14.7% 100.0%
Total Count 408 280 73 761
% within U.S. Senate
Ballot Test
53.6% 36.8% 9.6% 100.0%
97 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
U.S. Senate Ballot Test * Most Important Issue Crosstabulation
Most Important Issue
Total
Deficit Gas Prices Abortion Healthcare Jobs
Cost of
Education
Equal Pay for
Women Other
U.S. Senate Ballot
Test
Scott Brown Count 168 20 4 26 132 6 2 14 372
% within U.S. Senate
Ballot Test
45.2% 5.4% 1.1% 7.0% 35.5% 1.6% .5% 3.8% 100.0%
Elizabeth
Warren
Count 35 11 27 111 95 24 14 38 355
% within U.S. Senate
Ballot Test
9.9% 3.1% 7.6% 31.3% 26.8% 6.8% 3.9% 10.7% 100.0%
Undecided Count 7 2 1 5 9 4 1 5 34
% within U.S. Senate
Ballot Test
20.6% 5.9% 2.9% 14.7% 26.5% 11.8% 2.9% 14.7% 100.0%
Total Count 210 33 32 142 236 34 17 57 761
% within U.S. Senate
Ballot Test
27.6% 4.3% 4.2% 18.7% 31.0% 4.5% 2.2% 7.5% 100.0%
98 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
U.S. Senate Ballot Test * What is your party affiliation? Crosstabulation
What is your party affiliation?
Total Democrat Republican Independent
U.S. Senate Ballot
Test
Scott Brown Count 58 75 239 372
% within U.S. Senate
Ballot Test
15.6% 20.2% 64.2% 100.0%
Elizabeth Warren Count 212 10 133 355
% within U.S. Senate
Ballot Test
59.7% 2.8% 37.5% 100.0%
Undecided Count 13 1 20 34
% within U.S. Senate
Ballot Test
38.2% 2.9% 58.8% 100.0%
Total Count 283 86 392 761
% within U.S. Senate
Ballot Test
37.2% 11.3% 51.5% 100.0%
99 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
U.S. Senate Ballot Test * What is your Gender? Crosstabulation
What is your Gender?
Total Female Male
U.S. Senate Ballot Test Scott Brown Count 191 181 372
% within U.S. Senate
Ballot Test
51.3% 48.7% 100.0%
Elizabeth Warren Count 183 172 355
% within U.S. Senate
Ballot Test
51.5% 48.5% 100.0%
Undecided Count 18 16 34
% within U.S. Senate
Ballot Test
52.9% 47.1% 100.0%
Total Count 392 369 761
% within U.S. Senate
Ballot Test
51.5% 48.5% 100.0%
100 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
U.S. Senate Ballot Test * What is your age category? Crosstabulation
What is your age category?
Total 18-29 30-39 40-49 50-59 60+
U.S. Senate Ballot
Test
Scott Brown Count 39 81 74 95 83 372
% within U.S. Senate
Ballot Test
10.5% 21.8% 19.9% 25.5% 22.3% 100.0%
Elizabeth
Warren
Count 28 71 90 91 75 355
% within U.S. Senate
Ballot Test
7.9% 20.0% 25.4% 25.6% 21.1% 100.0%
Undecided Count 6 5 5 8 10 34
% within U.S. Senate
Ballot Test
17.6% 14.7% 14.7% 23.5% 29.4% 100.0%
Total Count 73 157 169 194 168 761
% within U.S. Senate
Ballot Test
9.6% 20.6% 22.2% 25.5% 22.1% 100.0%
101 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
U.S. Senate Ballot Test * Region Crosstabulation
Region
Total
Worcester/W
est Northshore
Boston
Metro
Southshore/C
ape
U.S. Senate Ballot
Test
Scott Brown Count 84 147 57 84 372
% within U.S. Senate
Ballot Test
22.6% 39.5% 15.3% 22.6% 100.0%
Elizabeth
Warren
Count 81 99 107 68 355
% within U.S. Senate
Ballot Test
22.8% 27.9% 30.1% 19.2% 100.0%
Undecided Count 11 9 7 7 34
% within U.S. Senate
Ballot Test
32.4% 26.5% 20.6% 20.6% 100.0%
Total Count 176 255 171 159 761
% within U.S. Senate
Ballot Test
23.1% 33.5% 22.5% 20.9% 100.0%
102 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Crosstabs
Presidential Ballot Test * Name Recognition Elizabeth Warren Crosstabulation
Name Recognition Elizabeth Warren
Total Favorable Unfavorable Undecided No Opinion
Presidential Ballot
Test
President Obama Count 357 32 20 2 411
% within Presidential
Ballot Test
86.9% 7.8% 4.9% .5% 100.0%
Governor
Romney
Count 10 295 7 3 315
% within Presidential
Ballot Test
3.2% 93.7% 2.2% 1.0% 100.0%
Undecided Count 9 17 8 1 35
% within Presidential
Ballot Test
25.7% 48.6% 22.9% 2.9% 100.0%
Total Count 376 344 35 6 761
% within Presidential
Ballot Test
49.4% 45.2% 4.6% .8% 100.0%
103 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Presidential Ballot Test * Name Recognition Scott Brown Crosstabulation
Name Recognition Scott Brown
Total Favorable Unfavorable Undecided No Opinion
Presidential Ballot
Test
President Obama Count 93 281 33 4 411
% within Presidential
Ballot Test
22.6% 68.4% 8.0% 1.0% 100.0%
Governor
Romney
Count 307 4 4 0 315
% within Presidential
Ballot Test
97.5% 1.3% 1.3% .0% 100.0%
Undecided Count 19 6 10 0 35
% within Presidential
Ballot Test
54.3% 17.1% 28.6% .0% 100.0%
Total Count 419 291 47 4 761
% within Presidential
Ballot Test
55.1% 38.2% 6.2% .5% 100.0%
104 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Presidential Ballot Test * Name Recognition Mitt Romney Crosstabulation
Name Recognition Mitt Romney
Total Favorable Unfavorable Undecided No Opinion
Presidential Ballot
Test
President Obama Count 13 387 10 1 411
% within Presidential
Ballot Test
3.2% 94.2% 2.4% .2% 100.0%
Governor
Romney
Count 312 1 2 0 315
% within Presidential
Ballot Test
99.0% .3% .6% .0% 100.0%
Undecided Count 5 18 12 0 35
% within Presidential
Ballot Test
14.3% 51.4% 34.3% .0% 100.0%
Total Count 330 406 24 1 761
% within Presidential
Ballot Test
43.4% 53.4% 3.2% .1% 100.0%
105 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Presidential Ballot Test * Name Recognition Barack Obama Crosstabulation
Name Recognition Barack Obama
Total Favorable Unfavorable Undecided No Opinion
Presidential Ballot
Test
President Obama Count 403 3 5 0 411
% within Presidential
Ballot Test
98.1% .7% 1.2% .0% 100.0%
Governor
Romney
Count 12 294 8 1 315
% within Presidential
Ballot Test
3.8% 93.3% 2.5% .3% 100.0%
Undecided Count 9 14 11 1 35
% within Presidential
Ballot Test
25.7% 40.0% 31.4% 2.9% 100.0%
Total Count 424 311 24 2 761
% within Presidential
Ballot Test
55.7% 40.9% 3.2% .3% 100.0%
106 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Presidential Ballot Test * U.S. Senate Ballot Test Crosstabulation
U.S. Senate Ballot Test
Total
Scott Brown
Elizabeth
Warren Undecided
Presidential Ballot
Test
President Obama Count 48 344 19 411
% within Presidential
Ballot Test
11.7% 83.7% 4.6% 100.0%
Governor
Romney
Count 308 5 2 315
% within Presidential
Ballot Test
97.8% 1.6% .6% 100.0%
Undecided Count 16 6 13 35
% within Presidential
Ballot Test
45.7% 17.1% 37.1% 100.0%
Total Count 372 355 34 761
% within Presidential
Ballot Test
48.9% 46.6% 4.5% 100.0%
107 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Presidential Ballot Test * Medical Marijuana Ballot Question Crosstabulation
Medical Marijuana Ballot Question
Total Support Oppose Undecided
Presidential Ballot Test President Obama Count 254 115 42 411
% within Presidential
Ballot Test
61.8% 28.0% 10.2% 100.0%
Governor Romney Count 134 155 26 315
% within Presidential
Ballot Test
42.5% 49.2% 8.3% 100.0%
Undecided Count 20 10 5 35
% within Presidential
Ballot Test
57.1% 28.6% 14.3% 100.0%
Total Count 408 280 73 761
% within Presidential
Ballot Test
53.6% 36.8% 9.6% 100.0%
108 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Presidential Ballot Test * Most Important Issue Crosstabulation
Most Important Issue
Total
Deficit Gas Prices Abortion Healthcare Jobs
Cost of
Education
Equal Pay for
Women Other
Presidential Ballot
Test
President Obama Count 50 17 27 124 107 31 14 41 411
% within Presidential
Ballot Test
12.2% 4.1% 6.6% 30.2% 26.0% 7.5% 3.4% 10.0% 100.0%
Governor
Romney
Count 151 16 4 13 115 3 2 11 315
% within Presidential
Ballot Test
47.9% 5.1% 1.3% 4.1% 36.5% 1.0% .6% 3.5% 100.0%
Undecided Count 9 0 1 5 14 0 1 5 35
% within Presidential
Ballot Test
25.7% .0% 2.9% 14.3% 40.0% .0% 2.9% 14.3% 100.0%
Total Count 210 33 32 142 236 34 17 57 761
% within Presidential
Ballot Test
27.6% 4.3% 4.2% 18.7% 31.0% 4.5% 2.2% 7.5% 100.0%
109 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Presidential Ballot Test * What is your party affiliation? Crosstabulation
What is your party affiliation?
Total Democrat Republican Independent
Presidential Ballot
Test
President Obama Count 241 12 158 411
% within Presidential
Ballot Test
58.6% 2.9% 38.4% 100.0%
Governor
Romney
Count 35 74 206 315
% within Presidential
Ballot Test
11.1% 23.5% 65.4% 100.0%
Undecided Count 7 0 28 35
% within Presidential
Ballot Test
20.0% .0% 80.0% 100.0%
Total Count 283 86 392 761
% within Presidential
Ballot Test
37.2% 11.3% 51.5% 100.0%
110 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Presidential Ballot Test * What is your Gender? Crosstabulation
What is your Gender?
Total Female Male
Presidential Ballot Test President Obama Count 207 204 411
% within Presidential
Ballot Test
50.4% 49.6% 100.0%
Governor Romney Count 167 148 315
% within Presidential
Ballot Test
53.0% 47.0% 100.0%
Undecided Count 18 17 35
% within Presidential
Ballot Test
51.4% 48.6% 100.0%
Total Count 392 369 761
% within Presidential
Ballot Test
51.5% 48.5% 100.0%
111 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Presidential Ballot Test * What is your age category? Crosstabulation
What is your age category?
Total 18-29 30-39 40-49 50-59 60+
Presidential Ballot
Test
President Obama Count 35 81 102 107 86 411
% within Presidential
Ballot Test
8.5% 19.7% 24.8% 26.0% 20.9% 100.0%
Governor
Romney
Count 34 70 60 80 71 315
% within Presidential
Ballot Test
10.8% 22.2% 19.0% 25.4% 22.5% 100.0%
Undecided Count 4 6 7 7 11 35
% within Presidential
Ballot Test
11.4% 17.1% 20.0% 20.0% 31.4% 100.0%
Total Count 73 157 169 194 168 761
% within Presidential
Ballot Test
9.6% 20.6% 22.2% 25.5% 22.1% 100.0%
112 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Presidential Ballot Test * Region Crosstabulation
Region
Total
Worcester/Wes
t Northshore Boston Metro
Southshore/Ca
pe
Presidential Ballot Test President Obama Count 97 121 117 76 411
% within Presidential Ballot
Test
23.6% 29.4% 28.5% 18.5% 100.0%
Governor Romney Count 67 123 47 78 315
% within Presidential Ballot
Test
21.3% 39.0% 14.9% 24.8% 100.0%
Undecided Count 12 11 7 5 35
% within Presidential Ballot
Test
34.3% 31.4% 20.0% 14.3% 100.0%
Total Count 176 255 171 159 761
% within Presidential Ballot
Test
23.1% 33.5% 22.5% 20.9% 100.0%
113 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Crosstabs
Name Recognition Barack Obama * Name Recognition Elizabeth Warren Crosstabulation
Name Recognition Elizabeth Warren
Total Favorable Unfavorable Undecided No Opinion
Name Recognition
Barack Obama
Favorable Count 358 42 21 3 424
% within Name
Recognition Barack
Obama
84.4% 9.9% 5.0% .7% 100.0%
Unfavorable Count 10 293 7 1 311
% within Name
Recognition Barack
Obama
3.2% 94.2% 2.3% .3% 100.0%
Undecided Count 7 9 7 1 24
% within Name
Recognition Barack
Obama
29.2% 37.5% 29.2% 4.2% 100.0%
No Opinion Count 1 0 0 1 2
% within Name
Recognition Barack
Obama
50.0% .0% .0% 50.0% 100.0%
Total Count 376 344 35 6 761
% within Name
Recognition Barack
Obama
49.4% 45.2% 4.6% .8% 100.0%
114 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Barack Obama * Name Recognition Scott Brown Crosstabulation
Name Recognition Scott Brown
Total Favorable Unfavorable Undecided No Opinion
Name Recognition
Barack Obama
Favorable Count 107 278 35 4 424
% within Name
Recognition Barack
Obama
25.2% 65.6% 8.3% .9% 100.0%
Unfavorable Count 297 8 6 0 311
% within Name
Recognition Barack
Obama
95.5% 2.6% 1.9% .0% 100.0%
Undecided Count 14 4 6 0 24
% within Name
Recognition Barack
Obama
58.3% 16.7% 25.0% .0% 100.0%
No Opinion Count 1 1 0 0 2
% within Name
Recognition Barack
Obama
50.0% 50.0% .0% .0% 100.0%
Total Count 419 291 47 4 761
% within Name
Recognition Barack
Obama
55.1% 38.2% 6.2% .5% 100.0%
115 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Barack Obama * Name Recognition Mitt Romney Crosstabulation
Name Recognition Mitt Romney
Total Favorable Unfavorable Undecided No Opinion
Name Recognition
Barack Obama
Favorable Count 27 384 12 1 424
% within Name
Recognition Barack
Obama
6.4% 90.6% 2.8% .2% 100.0%
Unfavorable Count 294 14 3 0 311
% within Name
Recognition Barack
Obama
94.5% 4.5% 1.0% .0% 100.0%
Undecided Count 8 7 9 0 24
% within Name
Recognition Barack
Obama
33.3% 29.2% 37.5% .0% 100.0%
No Opinion Count 1 1 0 0 2
% within Name
Recognition Barack
Obama
50.0% 50.0% .0% .0% 100.0%
Total Count 330 406 24 1 761
% within Name
Recognition Barack
Obama
43.4% 53.4% 3.2% .1% 100.0%
116 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Barack Obama * Presidential Ballot Test Crosstabulation
Presidential Ballot Test
Total
President
Obama
Governor
Romney Undecided
Name Recognition
Barack Obama
Favorable Count 403 12 9 424
% within Name
Recognition Barack
Obama
95.0% 2.8% 2.1% 100.0%
Unfavorable Count 3 294 14 311
% within Name
Recognition Barack
Obama
1.0% 94.5% 4.5% 100.0%
Undecided Count 5 8 11 24
% within Name
Recognition Barack
Obama
20.8% 33.3% 45.8% 100.0%
No Opinion Count 0 1 1 2
% within Name
Recognition Barack
Obama
.0% 50.0% 50.0% 100.0%
Total Count 411 315 35 761
117 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Barack Obama * Presidential Ballot Test Crosstabulation
Presidential Ballot Test
Total
President
Obama
Governor
Romney Undecided
Name Recognition
Barack Obama
Favorable Count 403 12 9 424
% within Name
Recognition Barack
Obama
95.0% 2.8% 2.1% 100.0%
Unfavorable Count 3 294 14 311
% within Name
Recognition Barack
Obama
1.0% 94.5% 4.5% 100.0%
Undecided Count 5 8 11 24
% within Name
Recognition Barack
Obama
20.8% 33.3% 45.8% 100.0%
No Opinion Count 0 1 1 2
% within Name
Recognition Barack
Obama
.0% 50.0% 50.0% 100.0%
Total Count 411 315 35 761
% within Name
Recognition Barack
Obama
54.0% 41.4% 4.6% 100.0%
118 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Barack Obama * U.S. Senate Ballot Test Crosstabulation
U.S. Senate Ballot Test
Total
Scott Brown
Elizabeth
Warren Undecided
Name Recognition
Barack Obama
Favorable Count 60 340 24 424
% within Name
Recognition Barack
Obama
14.2% 80.2% 5.7% 100.0%
Unfavorable Count 298 9 4 311
% within Name
Recognition Barack
Obama
95.8% 2.9% 1.3% 100.0%
Undecided Count 13 6 5 24
% within Name
Recognition Barack
Obama
54.2% 25.0% 20.8% 100.0%
No Opinion Count 1 0 1 2
% within Name
Recognition Barack
Obama
50.0% .0% 50.0% 100.0%
Total Count 372 355 34 761
% within Name
Recognition Barack
Obama
48.9% 46.6% 4.5% 100.0%
119 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Barack Obama * Medical Marijuana Ballot Question Crosstabulation
Medical Marijuana Ballot Question
Total Support Oppose Undecided
Name Recognition Barack
Obama
Favorable Count 261 120 43 424
% within Name
Recognition Barack
Obama
61.6% 28.3% 10.1% 100.0%
Unfavorable Count 136 149 26 311
% within Name
Recognition Barack
Obama
43.7% 47.9% 8.4% 100.0%
Undecided Count 10 11 3 24
% within Name
Recognition Barack
Obama
41.7% 45.8% 12.5% 100.0%
No Opinion Count 1 0 1 2
% within Name
Recognition Barack
Obama
50.0% .0% 50.0% 100.0%
Total Count 408 280 73 761
% within Name
Recognition Barack
Obama
53.6% 36.8% 9.6% 100.0%
120 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Barack Obama * Most Important Issue Crosstabulation
Most Important Issue
Total
Deficit Gas Prices Abortion Healthcare Jobs
Cost of
Education
Equal Pay for
Women Other
Name Recognition
Barack Obama
Favorable Count 57 17 28 124 111 31 14 42 424
% within Name
Recognition Barack
Obama
13.4% 4.0% 6.6% 29.2% 26.2% 7.3% 3.3% 9.9% 100.0%
Unfavorable Count 143 15 4 14 120 2 1 12 311
% within Name
Recognition Barack
Obama
46.0% 4.8% 1.3% 4.5% 38.6% .6% .3% 3.9% 100.0%
Undecided Count 9 1 0 4 4 1 2 3 24
% within Name
Recognition Barack
Obama
37.5% 4.2% .0% 16.7% 16.7% 4.2% 8.3% 12.5% 100.0%
No Opinion Count 1 0 0 0 1 0 0 0 2
% within Name
Recognition Barack
Obama
50.0% .0% .0% .0% 50.0% .0% .0% .0% 100.0%
Total Count 210 33 32 142 236 34 17 57 761
% within Name
Recognition Barack
Obama
27.6% 4.3% 4.2% 18.7% 31.0% 4.5% 2.2% 7.5% 100.0%
121 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Barack Obama * What is your party affiliation? Crosstabulation
What is your party affiliation?
Total Democrat Republican Independent
Name Recognition
Barack Obama
Favorable Count 239 15 170 424
% within Name
Recognition Barack
Obama
56.4% 3.5% 40.1% 100.0%
Unfavorable Count 32 71 208 311
% within Name
Recognition Barack
Obama
10.3% 22.8% 66.9% 100.0%
Undecided Count 11 0 13 24
% within Name
Recognition Barack
Obama
45.8% .0% 54.2% 100.0%
No Opinion Count 1 0 1 2
% within Name
Recognition Barack
Obama
50.0% .0% 50.0% 100.0%
Total Count 283 86 392 761
% within Name
Recognition Barack
Obama
37.2% 11.3% 51.5% 100.0%
122 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Barack Obama * What is your Gender? Crosstabulation
What is your
Gender?
Total Female Male
Name Recognition
Barack Obama
Favorable Count 213 211 424
% within Name
Recognition Barack
Obama
50.2% 49.8% 100.0%
Unfavorable Count 162 149 311
% within Name
Recognition Barack
Obama
52.1% 47.9% 100.0%
Undecided Count 16 8 24
% within Name
Recognition Barack
Obama
66.7% 33.3% 100.0%
No Opinion Count 1 1 2
% within Name
Recognition Barack
Obama
50.0% 50.0% 100.0%
Total Count 392 369 761
% within Name
Recognition Barack
Obama
51.5% 48.5% 100.0%
123 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Barack Obama * What is your age category? Crosstabulation
What is your age category?
Total 18-29 30-39 40-49 50-59 60+
Name Recognition
Barack Obama
Favorable Count 36 84 106 108 90 424
% within Name
Recognition Barack
Obama
8.5% 19.8% 25.0% 25.5% 21.2% 100.0%
Unfavorable Count 35 70 59 78 69 311
% within Name
Recognition Barack
Obama
11.3% 22.5% 19.0% 25.1% 22.2% 100.0%
Undecided Count 2 2 4 8 8 24
% within Name
Recognition Barack
Obama
8.3% 8.3% 16.7% 33.3% 33.3% 100.0%
No Opinion Count 0 1 0 0 1 2
% within Name
Recognition Barack
Obama
.0% 50.0% .0% .0% 50.0% 100.0%
Total Count 73 157 169 194 168 761
% within Name
Recognition Barack
Obama
9.6% 20.6% 22.2% 25.5% 22.1% 100.0%
124 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Barack Obama * Region Crosstabulation
Region
Total
Worcester/We
st Northshore Boston Metro
Southshore/C
ape
Name Recognition
Barack Obama
Favorable Count 101 126 119 78 424
% within Name
Recognition Barack
Obama
23.8% 29.7% 28.1% 18.4% 100.0%
Unfavorable Count 69 119 48 75 311
% within Name
Recognition Barack
Obama
22.2% 38.3% 15.4% 24.1% 100.0%
Undecided Count 6 8 4 6 24
% within Name
Recognition Barack
Obama
25.0% 33.3% 16.7% 25.0% 100.0%
No Opinion Count 0 2 0 0 2
% within Name
Recognition Barack
Obama
.0% 100.0% .0% .0% 100.0%
Total Count 176 255 171 159 761
% within Name
Recognition Barack
Obama
23.1% 33.5% 22.5% 20.9% 100.0%
125 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Crosstabs
Name Recognition Mitt Romney * Name Recognition Elizabeth Warren Crosstabulation
Name Recognition Elizabeth Warren
Total Favorable Unfavorable Undecided No Opinion
Name Recognition Mitt
Romney
Favorable Count 20 297 10 3 330
% within Name
Recognition Mitt Romney
6.1% 90.0% 3.0% .9% 100.0%
Unfavorable Count 347 40 17 2 406
% within Name
Recognition Mitt Romney
85.5% 9.9% 4.2% .5% 100.0%
Undecided Count 8 7 8 1 24
% within Name
Recognition Mitt Romney
33.3% 29.2% 33.3% 4.2% 100.0%
No Opinion Count 1 0 0 0 1
% within Name
Recognition Mitt Romney
100.0% .0% .0% .0% 100.0%
Total Count 376 344 35 6 761
% within Name
Recognition Mitt Romney
49.4% 45.2% 4.6% .8% 100.0%
126 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Mitt Romney * Name Recognition Scott Brown Crosstabulation
Name Recognition Scott Brown
Total Favorable Unfavorable Undecided No Opinion
Name Recognition Mitt
Romney
Favorable Count 321 4 5 0 330
% within Name
Recognition Mitt Romney
97.3% 1.2% 1.5% .0% 100.0%
Unfavorable Count 88 285 31 2 406
% within Name
Recognition Mitt Romney
21.7% 70.2% 7.6% .5% 100.0%
Undecided Count 10 2 11 1 24
% within Name
Recognition Mitt Romney
41.7% 8.3% 45.8% 4.2% 100.0%
No Opinion Count 0 0 0 1 1
% within Name
Recognition Mitt Romney
.0% .0% .0% 100.0% 100.0%
Total Count 419 291 47 4 761
% within Name
Recognition Mitt Romney
55.1% 38.2% 6.2% .5% 100.0%
127 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Mitt Romney * Name Recognition Barack Obama Crosstabulation
Name Recognition Barack Obama
Total Favorable Unfavorable Undecided No Opinion
Name Recognition Mitt
Romney
Favorable Count 27 294 8 1 330
% within Name
Recognition Mitt Romney
8.2% 89.1% 2.4% .3% 100.0%
Unfavorable Count 384 14 7 1 406
% within Name
Recognition Mitt Romney
94.6% 3.4% 1.7% .2% 100.0%
Undecided Count 12 3 9 0 24
% within Name
Recognition Mitt Romney
50.0% 12.5% 37.5% .0% 100.0%
No Opinion Count 1 0 0 0 1
% within Name
Recognition Mitt Romney
100.0% .0% .0% .0% 100.0%
Total Count 424 311 24 2 761
% within Name
Recognition Mitt Romney
55.7% 40.9% 3.2% .3% 100.0%
128 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Mitt Romney * Presidential Ballot Test Crosstabulation
Presidential Ballot Test
Total
President
Obama
Governor
Romney Undecided
Name Recognition Mitt
Romney
Favorable Count 13 312 5 330
% within Name
Recognition Mitt
Romney
3.9% 94.5% 1.5% 100.0%
Unfavorable Count 387 1 18 406
% within Name
Recognition Mitt
Romney
95.3% .2% 4.4% 100.0%
Undecided Count 10 2 12 24
% within Name
Recognition Mitt
Romney
41.7% 8.3% 50.0% 100.0%
No Opinion Count 1 0 0 1
% within Name
Recognition Mitt
Romney
100.0% .0% .0% 100.0%
Total Count 411 315 35 761
% within Name
Recognition Mitt
Romney
54.0% 41.4% 4.6% 100.0%
129 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Mitt Romney * U.S. Senate Ballot Test Crosstabulation
U.S. Senate Ballot Test
Total
Scott Brown
Elizabeth
Warren Undecided
Name Recognition Mitt
Romney
Favorable Count 314 10 6 330
% within Name
Recognition Mitt
Romney
95.2% 3.0% 1.8% 100.0%
Unfavorable Count 51 337 18 406
% within Name
Recognition Mitt
Romney
12.6% 83.0% 4.4% 100.0%
Undecided Count 7 7 10 24
% within Name
Recognition Mitt
Romney
29.2% 29.2% 41.7% 100.0%
No Opinion Count 0 1 0 1
% within Name
Recognition Mitt
Romney
.0% 100.0% .0% 100.0%
Total Count 372 355 34 761
% within Name
Recognition Mitt
Romney
48.9% 46.6% 4.5% 100.0%
130 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Mitt Romney * Medical Marijuana Ballot Question Crosstabulation
Medical Marijuana Ballot Question
Total Support Oppose Undecided
Name Recognition Mitt
Romney
Favorable Count 142 160 28 330
% within Name
Recognition Mitt Romney
43.0% 48.5% 8.5% 100.0%
Unfavorable Count 255 111 40 406
% within Name
Recognition Mitt Romney
62.8% 27.3% 9.9% 100.0%
Undecided Count 11 9 4 24
% within Name
Recognition Mitt Romney
45.8% 37.5% 16.7% 100.0%
No Opinion Count 0 0 1 1
% within Name
Recognition Mitt Romney
.0% .0% 100.0% 100.0%
Total Count 408 280 73 761
% within Name
Recognition Mitt Romney
53.6% 36.8% 9.6% 100.0%
131 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Mitt Romney * Most Important Issue Crosstabulation
Most Important Issue
Total
Deficit Gas Prices Abortion Healthcare Jobs
Cost of
Education
Equal Pay for
Women Other
Name Recognition Mitt
Romney
Favorable Count 153 19 4 16 119 3 2 14 330
% within Name
Recognition Mitt
Romney
46.4% 5.8% 1.2% 4.8% 36.1% .9% .6% 4.2% 100.0%
Unfavorable Count 47 13 27 121 111 31 14 42 406
% within Name
Recognition Mitt
Romney
11.6% 3.2% 6.7% 29.8% 27.3% 7.6% 3.4% 10.3% 100.0%
Undecided Count 10 1 1 4 6 0 1 1 24
% within Name
Recognition Mitt
Romney
41.7% 4.2% 4.2% 16.7% 25.0% .0% 4.2% 4.2% 100.0%
No Opinion Count 0 0 0 1 0 0 0 0 1
% within Name
Recognition Mitt
Romney
.0% .0% .0% 100.0% .0% .0% .0% .0% 100.0%
Total Count 210 33 32 142 236 34 17 57 761
% within Name
Recognition Mitt
Romney
27.6% 4.3% 4.2% 18.7% 31.0% 4.5% 2.2% 7.5% 100.0%
132 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Mitt Romney * What is your party affiliation? Crosstabulation
What is your party affiliation?
Total Democrat Republican Independent
Name Recognition Mitt
Romney
Favorable Count 42 74 214 330
% within Name
Recognition Mitt Romney
12.7% 22.4% 64.8% 100.0%
Unfavorable Count 233 10 163 406
% within Name
Recognition Mitt Romney
57.4% 2.5% 40.1% 100.0%
Undecided Count 7 2 15 24
% within Name
Recognition Mitt Romney
29.2% 8.3% 62.5% 100.0%
No Opinion Count 1 0 0 1
% within Name
Recognition Mitt Romney
100.0% .0% .0% 100.0%
Total Count 283 86 392 761
% within Name
Recognition Mitt Romney
37.2% 11.3% 51.5% 100.0%
133 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Mitt Romney * What is your Gender? Crosstabulation
What is your
Gender?
Total Female Male
Name Recognition Mitt
Romney
Favorable Count 171 159 330
% within Name
Recognition Mitt
Romney
51.8% 48.2% 100.0%
Unfavorable Count 205 201 406
% within Name
Recognition Mitt
Romney
50.5% 49.5% 100.0%
Undecided Count 15 9 24
% within Name
Recognition Mitt
Romney
62.5% 37.5% 100.0%
No Opinion Count 1 0 1
% within Name
Recognition Mitt
Romney
100.0% .0% 100.0%
Total Count 392 369 761
% within Name
Recognition Mitt
Romney
51.5% 48.5% 100.0%
134 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Mitt Romney * What is your age category? Crosstabulation
What is your age category?
Total 18-29 30-39 40-49 50-59 60+
Name Recognition Mitt
Romney
Favorable Count 37 71 64 84 74 330
% within Name
Recognition Mitt Romney
11.2% 21.5% 19.4% 25.5% 22.4% 100.0%
Unfavorable Count 35 83 102 100 86 406
% within Name
Recognition Mitt Romney
8.6% 20.4% 25.1% 24.6% 21.2% 100.0%
Undecided Count 1 2 3 10 8 24
% within Name
Recognition Mitt Romney
4.2% 8.3% 12.5% 41.7% 33.3% 100.0%
No Opinion Count 0 1 0 0 0 1
% within Name
Recognition Mitt Romney
.0% 100.0% .0% .0% .0% 100.0%
Total Count 73 157 169 194 168 761
% within Name
Recognition Mitt Romney
9.6% 20.6% 22.2% 25.5% 22.1% 100.0%
135 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Mitt Romney * Region Crosstabulation
Region
Total
Worcester/We
st Northshore Boston Metro
Southshore/C
ape
Name Recognition Mitt
Romney
Favorable Count 71 128 51 80 330
% within Name
Recognition Mitt
Romney
21.5% 38.8% 15.5% 24.2% 100.0%
Unfavorable Count 96 122 114 74 406
% within Name
Recognition Mitt
Romney
23.6% 30.0% 28.1% 18.2% 100.0%
Undecided Count 9 5 5 5 24
% within Name
Recognition Mitt
Romney
37.5% 20.8% 20.8% 20.8% 100.0%
No Opinion Count 0 0 1 0 1
% within Name
Recognition Mitt
Romney
.0% .0% 100.0% .0% 100.0%
Total Count 176 255 171 159 761
% within Name
Recognition Mitt
Romney
23.1% 33.5% 22.5% 20.9% 100.0%
136 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Crosstabs
Name Recognition Scott Brown * Name Recognition Elizabeth Warren Crosstabulation
Name Recognition Elizabeth Warren
Total Favorable Unfavorable Undecided No Opinion
Name Recognition Scott
Brown
Favorable Count 67 335 13 4 419
% within Name
Recognition Scott Brown
16.0% 80.0% 3.1% 1.0% 100.0%
Unfavorable Count 284 5 2 0 291
% within Name
Recognition Scott Brown
97.6% 1.7% .7% .0% 100.0%
Undecided Count 24 4 19 0 47
% within Name
Recognition Scott Brown
51.1% 8.5% 40.4% .0% 100.0%
No Opinion Count 1 0 1 2 4
% within Name
Recognition Scott Brown
25.0% .0% 25.0% 50.0% 100.0%
Total Count 376 344 35 6 761
% within Name
Recognition Scott Brown
49.4% 45.2% 4.6% .8% 100.0%
137 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Scott Brown * Name Recognition Mitt Romney Crosstabulation
Name Recognition Mitt Romney
Total Favorable Unfavorable Undecided No Opinion
Name Recognition Scott
Brown
Favorable Count 321 88 10 0 419
% within Name
Recognition Scott Brown
76.6% 21.0% 2.4% .0% 100.0%
Unfavorable Count 4 285 2 0 291
% within Name
Recognition Scott Brown
1.4% 97.9% .7% .0% 100.0%
Undecided Count 5 31 11 0 47
% within Name
Recognition Scott Brown
10.6% 66.0% 23.4% .0% 100.0%
No Opinion Count 0 2 1 1 4
% within Name
Recognition Scott Brown
.0% 50.0% 25.0% 25.0% 100.0%
Total Count 330 406 24 1 761
% within Name
Recognition Scott Brown
43.4% 53.4% 3.2% .1% 100.0%
138 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Scott Brown * Name Recognition Barack Obama Crosstabulation
Name Recognition Barack Obama
Total Favorable Unfavorable Undecided No Opinion
Name Recognition Scott
Brown
Favorable Count 107 297 14 1 419
% within Name
Recognition Scott Brown
25.5% 70.9% 3.3% .2% 100.0%
Unfavorable Count 278 8 4 1 291
% within Name
Recognition Scott Brown
95.5% 2.7% 1.4% .3% 100.0%
Undecided Count 35 6 6 0 47
% within Name
Recognition Scott Brown
74.5% 12.8% 12.8% .0% 100.0%
No Opinion Count 4 0 0 0 4
% within Name
Recognition Scott Brown
100.0% .0% .0% .0% 100.0%
Total Count 424 311 24 2 761
% within Name
Recognition Scott Brown
55.7% 40.9% 3.2% .3% 100.0%
139 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Scott Brown * Presidential Ballot Test Crosstabulation
Presidential Ballot Test
Total
President
Obama
Governor
Romney Undecided
Name Recognition Scott
Brown
Favorable Count 93 307 19 419
% within Name
Recognition Scott
Brown
22.2% 73.3% 4.5% 100.0%
Unfavorable Count 281 4 6 291
% within Name
Recognition Scott
Brown
96.6% 1.4% 2.1% 100.0%
Undecided Count 33 4 10 47
% within Name
Recognition Scott
Brown
70.2% 8.5% 21.3% 100.0%
No Opinion Count 4 0 0 4
% within Name
Recognition Scott
Brown
100.0% .0% .0% 100.0%
Total Count 411 315 35 761
% within Name
Recognition Scott
Brown
54.0% 41.4% 4.6% 100.0%
140 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Scott Brown * U.S. Senate Ballot Test Crosstabulation
U.S. Senate Ballot Test
Total
Scott Brown
Elizabeth
Warren Undecided
Name Recognition Scott
Brown
Favorable Count 356 49 14 419
% within Name
Recognition Scott Brown
85.0% 11.7% 3.3% 100.0%
Unfavorable Count 10 279 2 291
% within Name
Recognition Scott Brown
3.4% 95.9% .7% 100.0%
Undecided Count 5 25 17 47
% within Name
Recognition Scott Brown
10.6% 53.2% 36.2% 100.0%
No Opinion Count 1 2 1 4
% within Name
Recognition Scott Brown
25.0% 50.0% 25.0% 100.0%
Total Count 372 355 34 761
% within Name
Recognition Scott Brown
48.9% 46.6% 4.5% 100.0%
141 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Scott Brown * Medical Marijuana Ballot Question Crosstabulation
Medical Marijuana Ballot Question
Total Support Oppose Undecided
Name Recognition Scott
Brown
Favorable Count 195 186 38 419
% within Name
Recognition Scott Brown
46.5% 44.4% 9.1% 100.0%
Unfavorable Count 188 77 26 291
% within Name
Recognition Scott Brown
64.6% 26.5% 8.9% 100.0%
Undecided Count 23 16 8 47
% within Name
Recognition Scott Brown
48.9% 34.0% 17.0% 100.0%
No Opinion Count 2 1 1 4
% within Name
Recognition Scott Brown
50.0% 25.0% 25.0% 100.0%
Total Count 408 280 73 761
% within Name
Recognition Scott Brown
53.6% 36.8% 9.6% 100.0%
142 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Scott Brown * Most Important Issue Crosstabulation
Most Important Issue
Total
Deficit Gas Prices Abortion Healthcare Jobs
Cost of
Education
Equal Pay for
Women Other
Name Recognition Scott
Brown
Favorable Count 177 21 7 35 143 12 4 20 419
% within Name
Recognition Scott
Brown
42.2% 5.0% 1.7% 8.4% 34.1% 2.9% 1.0% 4.8% 100.0%
Unfavorable Count 24 10 20 92 81 21 12 31 291
% within Name
Recognition Scott
Brown
8.2% 3.4% 6.9% 31.6% 27.8% 7.2% 4.1% 10.7% 100.0%
Undecided Count 9 2 4 12 12 1 1 6 47
% within Name
Recognition Scott
Brown
19.1% 4.3% 8.5% 25.5% 25.5% 2.1% 2.1% 12.8% 100.0%
No Opinion Count 0 0 1 3 0 0 0 0 4
% within Name
Recognition Scott
Brown
.0% .0% 25.0% 75.0% .0% .0% .0% .0% 100.0%
Total Count 210 33 32 142 236 34 17 57 761
% within Name
Recognition Scott
Brown
27.6% 4.3% 4.2% 18.7% 31.0% 4.5% 2.2% 7.5% 100.0%
143 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Scott Brown * What is your party affiliation? Crosstabulation
What is your party affiliation?
Total Democrat Republican Independent
Name Recognition Scott
Brown
Favorable Count 79 78 262 419
% within Name
Recognition Scott Brown
18.9% 18.6% 62.5% 100.0%
Unfavorable Count 182 7 102 291
% within Name
Recognition Scott Brown
62.5% 2.4% 35.1% 100.0%
Undecided Count 18 1 28 47
% within Name
Recognition Scott Brown
38.3% 2.1% 59.6% 100.0%
No Opinion Count 4 0 0 4
% within Name
Recognition Scott Brown
100.0% .0% .0% 100.0%
Total Count 283 86 392 761
% within Name
Recognition Scott Brown
37.2% 11.3% 51.5% 100.0%
144 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Scott Brown * What is your Gender? Crosstabulation
What is your
Gender?
Total Female Male
Name Recognition Scott
Brown
Favorable Count 210 209 419
% within Name
Recognition Scott
Brown
50.1% 49.9% 100.0%
Unfavorable Count 150 141 291
% within Name
Recognition Scott
Brown
51.5% 48.5% 100.0%
Undecided Count 29 18 47
% within Name
Recognition Scott
Brown
61.7% 38.3% 100.0%
No Opinion Count 3 1 4
% within Name
Recognition Scott
Brown
75.0% 25.0% 100.0%
Total Count 392 369 761
% within Name
Recognition Scott
Brown
51.5% 48.5% 100.0%
145 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Scott Brown * What is your age category? Crosstabulation
What is your age category?
Total 18-29 30-39 40-49 50-59 60+
Name Recognition Scott
Brown
Favorable Count 44 93 86 106 90 419
% within Name
Recognition Scott Brown
10.5% 22.2% 20.5% 25.3% 21.5% 100.0%
Unfavorable Count 23 59 69 72 68 291
% within Name
Recognition Scott Brown
7.9% 20.3% 23.7% 24.7% 23.4% 100.0%
Undecided Count 4 4 14 16 9 47
% within Name
Recognition Scott Brown
8.5% 8.5% 29.8% 34.0% 19.1% 100.0%
No Opinion Count 2 1 0 0 1 4
% within Name
Recognition Scott Brown
50.0% 25.0% .0% .0% 25.0% 100.0%
Total Count 73 157 169 194 168 761
% within Name
Recognition Scott Brown
9.6% 20.6% 22.2% 25.5% 22.1% 100.0%
146 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Scott Brown * Region Crosstabulation
Region
Total
Worcester/We
st Northshore Boston Metro
Southshore/C
ape
Name Recognition Scott
Brown
Favorable Count 93 164 71 91 419
% within Name
Recognition Scott
Brown
22.2% 39.1% 16.9% 21.7% 100.0%
Unfavorable Count 66 80 88 57 291
% within Name
Recognition Scott
Brown
22.7% 27.5% 30.2% 19.6% 100.0%
Undecided Count 16 10 10 11 47
% within Name
Recognition Scott
Brown
34.0% 21.3% 21.3% 23.4% 100.0%
No Opinion Count 1 1 2 0 4
% within Name
Recognition Scott
Brown
25.0% 25.0% 50.0% .0% 100.0%
Total Count 176 255 171 159 761
% within Name
Recognition Scott
Brown
23.1% 33.5% 22.5% 20.9% 100.0%
147 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Crosstabs
Name Recognition Elizabeth Warren * Name Recognition Scott Brown Crosstabulation
Name Recognition Scott Brown
Total Favorable Unfavorable Undecided No Opinion
Name Recognition
Elizabeth Warren
Favorable Count 67 284 24 1 376
% within Name
Recognition Elizabeth
Warren
17.8% 75.5% 6.4% .3% 100.0%
Unfavorable Count 335 5 4 0 344
% within Name
Recognition Elizabeth
Warren
97.4% 1.5% 1.2% .0% 100.0%
Undecided Count 13 2 19 1 35
% within Name
Recognition Elizabeth
Warren
37.1% 5.7% 54.3% 2.9% 100.0%
No Opinion Count 4 0 0 2 6
% within Name
Recognition Elizabeth
Warren
66.7% .0% .0% 33.3% 100.0%
Total Count 419 291 47 4 761
% within Name
Recognition Elizabeth
Warren
55.1% 38.2% 6.2% .5% 100.0%
148 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Elizabeth Warren * Name Recognition Mitt Romney Crosstabulation
Name Recognition Mitt Romney
Total Favorable Unfavorable Undecided No Opinion
Name Recognition
Elizabeth Warren
Favorable Count 20 347 8 1 376
% within Name
Recognition Elizabeth
Warren
5.3% 92.3% 2.1% .3% 100.0%
Unfavorable Count 297 40 7 0 344
% within Name
Recognition Elizabeth
Warren
86.3% 11.6% 2.0% .0% 100.0%
Undecided Count 10 17 8 0 35
% within Name
Recognition Elizabeth
Warren
28.6% 48.6% 22.9% .0% 100.0%
No Opinion Count 3 2 1 0 6
% within Name
Recognition Elizabeth
Warren
50.0% 33.3% 16.7% .0% 100.0%
Total Count 330 406 24 1 761
% within Name
Recognition Elizabeth
Warren
43.4% 53.4% 3.2% .1% 100.0%
149 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Elizabeth Warren * Name Recognition Barack Obama Crosstabulation
Name Recognition Barack Obama
Total Favorable Unfavorable Undecided No Opinion
Name Recognition
Elizabeth Warren
Favorable Count 358 10 7 1 376
% within Name
Recognition Elizabeth
Warren
95.2% 2.7% 1.9% .3% 100.0%
Unfavorable Count 42 293 9 0 344
% within Name
Recognition Elizabeth
Warren
12.2% 85.2% 2.6% .0% 100.0%
Undecided Count 21 7 7 0 35
% within Name
Recognition Elizabeth
Warren
60.0% 20.0% 20.0% .0% 100.0%
No Opinion Count 3 1 1 1 6
% within Name
Recognition Elizabeth
Warren
50.0% 16.7% 16.7% 16.7% 100.0%
Total Count 424 311 24 2 761
% within Name
Recognition Elizabeth
Warren
55.7% 40.9% 3.2% .3% 100.0%
150 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Elizabeth Warren * Presidential Ballot Test Crosstabulation
Presidential Ballot Test
Total
President
Obama
Governor
Romney Undecided
Name Recognition
Elizabeth Warren
Favorable Count 357 10 9 376
% within Name
Recognition Elizabeth
Warren
94.9% 2.7% 2.4% 100.0%
Unfavorable Count 32 295 17 344
% within Name
Recognition Elizabeth
Warren
9.3% 85.8% 4.9% 100.0%
Undecided Count 20 7 8 35
% within Name
Recognition Elizabeth
Warren
57.1% 20.0% 22.9% 100.0%
No Opinion Count 2 3 1 6
% within Name
Recognition Elizabeth
Warren
33.3% 50.0% 16.7% 100.0%
Total Count 411 315 35 761
% within Name
Recognition Elizabeth
Warren
54.0% 41.4% 4.6% 100.0%
151 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Elizabeth Warren * U.S. Senate Ballot Test Crosstabulation
U.S. Senate Ballot Test
Total
Scott Brown
Elizabeth
Warren Undecided
Name Recognition
Elizabeth Warren
Favorable Count 20 343 13 376
% within Name
Recognition Elizabeth
Warren
5.3% 91.2% 3.5% 100.0%
Unfavorable Count 336 4 4 344
% within Name
Recognition Elizabeth
Warren
97.7% 1.2% 1.2% 100.0%
Undecided Count 12 7 16 35
% within Name
Recognition Elizabeth
Warren
34.3% 20.0% 45.7% 100.0%
No Opinion Count 4 1 1 6
% within Name
Recognition Elizabeth
Warren
66.7% 16.7% 16.7% 100.0%
Total Count 372 355 34 761
% within Name
Recognition Elizabeth
Warren
48.9% 46.6% 4.5% 100.0%
152 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Elizabeth Warren * Medical Marijuana Ballot Question Crosstabulation
Medical Marijuana Ballot Question
Total Support Oppose Undecided
Name Recognition
Elizabeth Warren
Favorable Count 229 109 38 376
% within Name
Recognition Elizabeth
Warren
60.9% 29.0% 10.1% 100.0%
Unfavorable Count 154 159 31 344
% within Name
Recognition Elizabeth
Warren
44.8% 46.2% 9.0% 100.0%
Undecided Count 19 12 4 35
% within Name
Recognition Elizabeth
Warren
54.3% 34.3% 11.4% 100.0%
No Opinion Count 6 0 0 6
% within Name
Recognition Elizabeth
Warren
100.0% .0% .0% 100.0%
Total Count 408 280 73 761
% within Name
Recognition Elizabeth
Warren
53.6% 36.8% 9.6% 100.0%
153 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Elizabeth Warren * Most Important Issue Crosstabulation
Most Important Issue
Total
Deficit Gas Prices Abortion Healthcare Jobs
Cost of
Education
Equal Pay for
Women Other
Name Recognition
Elizabeth Warren
Favorable Count 44 10 26 115 99 28 15 39 376
% within Name
Recognition Elizabeth
Warren
11.7% 2.7% 6.9% 30.6% 26.3% 7.4% 4.0% 10.4% 100.0%
Unfavorable Count 155 21 2 17 129 5 1 14 344
% within Name
Recognition Elizabeth
Warren
45.1% 6.1% .6% 4.9% 37.5% 1.5% .3% 4.1% 100.0%
Undecided Count 9 2 3 8 7 1 1 4 35
% within Name
Recognition Elizabeth
Warren
25.7% 5.7% 8.6% 22.9% 20.0% 2.9% 2.9% 11.4% 100.0%
No Opinion Count 2 0 1 2 1 0 0 0 6
% within Name
Recognition Elizabeth
Warren
33.3% .0% 16.7% 33.3% 16.7% .0% .0% .0% 100.0%
Total Count 210 33 32 142 236 34 17 57 761
% within Name
Recognition Elizabeth
Warren
27.6% 4.3% 4.2% 18.7% 31.0% 4.5% 2.2% 7.5% 100.0%
154 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Elizabeth Warren * What is your party affiliation? Crosstabulation
What is your party affiliation?
Total Democrat Republican Independent
Name Recognition
Elizabeth Warren
Favorable Count 222 13 141 376
% within Name
Recognition Elizabeth
Warren
59.0% 3.5% 37.5% 100.0%
Unfavorable Count 45 73 226 344
% within Name
Recognition Elizabeth
Warren
13.1% 21.2% 65.7% 100.0%
Undecided Count 12 0 23 35
% within Name
Recognition Elizabeth
Warren
34.3% .0% 65.7% 100.0%
No Opinion Count 4 0 2 6
% within Name
Recognition Elizabeth
Warren
66.7% .0% 33.3% 100.0%
Total Count 283 86 392 761
% within Name
Recognition Elizabeth
Warren
37.2% 11.3% 51.5% 100.0%
155 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Elizabeth Warren * What is your Gender? Crosstabulation
What is your
Gender?
Total Female Male
Name Recognition
Elizabeth Warren
Favorable Count 194 182 376
% within Name
Recognition Elizabeth
Warren
51.6% 48.4% 100.0%
Unfavorable Count 173 171 344
% within Name
Recognition Elizabeth
Warren
50.3% 49.7% 100.0%
Undecided Count 21 14 35
% within Name
Recognition Elizabeth
Warren
60.0% 40.0% 100.0%
No Opinion Count 4 2 6
% within Name
Recognition Elizabeth
Warren
66.7% 33.3% 100.0%
Total Count 392 369 761
156 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Elizabeth Warren * What is your Gender? Crosstabulation
What is your
Gender?
Total Female Male
Name Recognition
Elizabeth Warren
Favorable Count 194 182 376
% within Name
Recognition Elizabeth
Warren
51.6% 48.4% 100.0%
Unfavorable Count 173 171 344
% within Name
Recognition Elizabeth
Warren
50.3% 49.7% 100.0%
Undecided Count 21 14 35
% within Name
Recognition Elizabeth
Warren
60.0% 40.0% 100.0%
No Opinion Count 4 2 6
% within Name
Recognition Elizabeth
Warren
66.7% 33.3% 100.0%
Total Count 392 369 761
% within Name
Recognition Elizabeth
Warren
51.5% 48.5% 100.0%
157 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Elizabeth Warren * What is your age category? Crosstabulation
What is your age category?
Total 18-29 30-39 40-49 50-59 60+
Name Recognition
Elizabeth Warren
Favorable Count 29 73 92 99 83 376
% within Name
Recognition Elizabeth
Warren
7.7% 19.4% 24.5% 26.3% 22.1% 100.0%
Unfavorable Count 38 83 66 85 72 344
% within Name
Recognition Elizabeth
Warren
11.0% 24.1% 19.2% 24.7% 20.9% 100.0%
Undecided Count 4 1 9 10 11 35
% within Name
Recognition Elizabeth
Warren
11.4% 2.9% 25.7% 28.6% 31.4% 100.0%
No Opinion Count 2 0 2 0 2 6
% within Name
Recognition Elizabeth
Warren
33.3% .0% 33.3% .0% 33.3% 100.0%
Total Count 73 157 169 194 168 761
% within Name
Recognition Elizabeth
Warren
9.6% 20.6% 22.2% 25.5% 22.1% 100.0%
158 Kimball Political Consulting, LLC MA Statewide 10/31-11/1
Name Recognition Elizabeth Warren * Region Crosstabulation
Region
Total
Worcester/We
st Northshore Boston Metro
Southshore/C
ape
Name Recognition
Elizabeth Warren
Favorable Count 89 107 107 73 376
% within Name
Recognition Elizabeth
Warren
23.7% 28.5% 28.5% 19.4% 100.0%
Unfavorable Count 75 137 55 77 344
% within Name
Recognition Elizabeth
Warren
21.8% 39.8% 16.0% 22.4% 100.0%
Undecided Count 11 9 7 8 35
% within Name
Recognition Elizabeth
Warren
31.4% 25.7% 20.0% 22.9% 100.0%
No Opinion Count 1 2 2 1 6
% within Name
Recognition Elizabeth
Warren
16.7% 33.3% 33.3% 16.7% 100.0%
Total Count 176 255 171 159 761
% within Name
Recognition Elizabeth
Warren
23.1% 33.5% 22.5% 20.9% 100.0%
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