KIMAYU all-in-one gel for super moisturizing
Post on 27-Jan-2017
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3-competitive edge of KIMAYU moist & smoothing
all-in-one gel
Dr. SHIMIZU, Hirokazu hstav@shzpp.co.jp
President SHIMIZU P&P INC.
15th Dec, 2016
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Short movie to introduce KIMAYU
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1.KIMAYUʼs 3-competitive edge1.Long-time moisturizing •silk protein can penetrate fast and deep into keratinous layer
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sericin (silk protein=amino acid)serin, asparagine acid, glycol and etc.
moisture barrier
horny cell
NMF(Natural Moisturizing Factor)
kera
tinou
s la
yer
intercellular lipid
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1.KIMAYUʼs 3-competitive edge
98.7%
1.3%
petroleum-based natural-based
Silk protein, jojoba seed oil, sodium acetylated hyaluronic,
hydrolyzed collagen, hydrolyzed elastin and etc.
2.Natural ingredient ratio =98.7% •most of ingredients are replaced from petroleum-based to natural-based
(only 4 ingredients=1.3%) (15 ingredients=98.7%)
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1.KIMAYUʼs 3-competitive edge2.Saving skin care cost
yen
0
50
100
150
200
250
300
KIMAYU mid-price range (full set)
toner serum all-in-one milky lotion cream
cost difference :¥190/time, ¥70,000 in 1-year!
KIMAYUʼs skin care cost is only ¥60.0 per one time!!(full set=¥250.5)
¥153.6
¥69.1
¥19.1¥8.7¥60.0
2.Targeted consumer groups1.Age bracket
•26-35 age bracket is primary target •36-45 age bracket is secondary target
2.Life style •Busy for working everyday •Busy for taking care of kids
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3.Case study for moisturizing level
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KIMAYU, Moisturizing measurer, Recording sheet
3.Case study for moisturizing level
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%
30
32
34
36
38
40
42
44
46
Day-1 Day-2 Day-3 Day4 Day-5 Day-6 Day-7
4645 45 45 45 45 45
43
33
41 41
37
4142
toner+milky lotion+cream KIMAYU
Moisturizing level comparison: KIMAYU vs Full-set
•Free trial sample Please try or ask ladies around you to try and compare with the ones you use..trying is believing!
4.Product to be tested
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KIMAYU 10g sample for 6-day
•Special offer to purchase product You can buy a product at special price during this business meeting..do not miss this opportunity!!
4.Product to be tested
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KIMAYU 50g product for 30-day at ¥2000
5.Company Profile
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Tokyo Head Office2-1-20, Otowa, Bunkyo-ku, Tokyo 112-0013
Gunma Factory4127-1, Kurakake, Akahori, Ouramachi, Ouragun, Gunma Pref. 370-0614
Establishment: Sep.1935 Capital: ¥38,000,000 Employees: 35 (60 including part-time workers)
Site area: 10,910 sqm Floor area: 3,763 sqm Certification: ISO27001, FSC
Shimizu Printing and Packaging Inc.
Thank you very much
for your attendance.
Hope to discuss
about future
business sooner!
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https://www.golden-cocoon.com/getstarted
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