Kilback - Final Project: Communication Evaluation
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Final Evaluation Report
EdTech 505-4173
Daniel Kilback
August 4, 2013Dr. Ross Perkins
An Evaluation of the High School Office
Communication Process at the American School of Kuwait
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Table of Contents
Cover Page
Table of Contents...................................................................................................................
Learning Reflection................................................................................................................
Executive Summary...............................................................................................................Purpose of the Evaluation......................................................................................................
Background Information........................................................................................................
Description of Evaluation Design..........................................................................................
Results....................................................................................................................................
Discussion of Results.............................................................................................................
Conclusions & Recommendations......................................................................................
References............................................................................................................................
Appendices..........................................................................................................................
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3
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6
8
11
13
14
15
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Learning Reflection
I have found this class to be both challenging and compelling. The readings were informative
and challenged my understanding of evaluation and caused me to think more deeply about the
subject. I have gained a broader appreciation of the importance of developing sound questions
when engaging in problem analysis and the complex relationships that questions have to data
they produce, especially when engaged in long-term evaluation. My take away as a High School
Administrator is going to be a desire to develop the best possible questions when attempting to
gather data about a program, project, or process in our building. I have experienced first-hand the
shift to integrate technology in the classroom and feel better equipped and more confident to
engage in evaluating that impact on teaching and learning as a result of this course. The
exploration of survey data in the Qualtrics assignment crystallized for me the relationship that
good questions and good data have with one another. There is a current focus within our school
to make data-based decisions and I feel optimistic forecasting the profound impact this course
will have on my future professional life.
The final evaluation project had a dramatic impact on my understanding of evaluation. I
chose to focus on a process and I found this to be an extremely challenging endeavor. At the
conclusion of this project I find myself wishing I had changed so much of the initial design and
longing to do it all over again in search of improving it from beginning to end. Through this
project I gained an awareness of how closely tied systems and processes can be to an individuals
perception of their professional worth and I will be more sensitive of this moving forward in my
professional career.Early in this course there was a discussion that centered on the topic ofevaluation and I found myself challenged by the pervading sense of judgement that many
teachers had when being evaluated by their respective administrators. The comments in the
Moodle discussion forums opened my eyes to the importance of trust when participating in a
meaningful evaluation and this realization really struck home for me when I was developing theframework for what would become my final evaluation project. My project focussed on
evaluating a process of communication that I am involved in administering and but that I did not
have a hand in developing. Gaining approval from our school governance to use school resources
to conduct an evaluation of our communication processes took some finessing as I needed to
reassure my supervisors that I was not looking to pass judgement on whether we were doing a
good job but that I was attempting to gather data about the process and determine if it was
effective. This need to provide reassurance and clearly communicate my intention was one of the
most impactful pieces of learning and understanding that I gained from this project.
With respect to AECT Standard 5 I feel as though I have improved my understanding of
evaluation as a whole. I expanded my experience with problem analysis by considering thecommunication process at my school and developing a survey that produced data which was then
used to develop a set of recommendations to improve the process. I feel as though I gained
valuable practical knowledge of how to properly reference data in measuring what works and
what does not. I developed some long-range recommendations for the communication process at
ASK and worked on using the formative results of the survey to create meaningful data-based
summative insights highlighting areas in need of improvement.
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Executive Summary
The American School of Kuwait is an internationally accredited day school that serves 1800
students from Pre-Kindergarten through Grade 12. The High School is composed of 615 students
from over 40 different countries. For the purpose of this project I chose to evaluate the process ofcommunication and the tools currently used in that process by the High School Office in
connecting with the parent community. This evaluation has been created to determine the level of
awareness of communication tools and to assess their efficiency and effectiveness. Further, this
evaluation also seeks to determine the nature of the communication that is valued by the parent
community. To gather data pertinent regarding the process of communication at ASK, the
evaluator surveyed parents, students, and faculty members and also considered communication
records from ASKs Twitter feed, email archives, web-announcements, and text-message records.
The survey had three primary goals:
1. Identify the current methods of communication being used by the ASK High School
Office.2. Identify the most effective methods of information delivery being used by the ASK
High School Office.
3. Identify the types of information that the ASK parent community would like to be kept
apprised of.
The results of this survey held that parents were generally satisfied with the overall approach
to communication, content being communicated, and communication tools available to them
with the exception of an online grade-reporting system. It also revealed that parents are
interested in information being directly sent to them rather than having to go and retrieve it.
Specifically, parents identified the use of emails and text messages to be their preferred methods
of communication. Parents identified the lack of online grade reporting as a major gap in theprocess of communication. The survey was also given to students and staff in an attempt to
compare awareness amongst different groups of stakeholders.
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Purpose of the Evaluation
The purpose of this evaluation is to aid in refining the process of communication of essential
information between the ASK High School and the parent community. It will assist in
determining the level of awareness of existing communication tools, the level of parental
engagement, which communication tools are preferred, and the nature of information parentswish to have communicated. The ASK High School consists of over 600 students coming from
40 different countries. All classes at ASK are delivered in English and all formal communication
occurs in English and over 60% of the students are English as a second language learners.
Consequently, there is a need for communication to be clear and concise in order to avoid
miscommunication.
The ASK High School Office currently does not have a formal policy regarding the processes
of communication or the responsibilities therein. This evaluation will help to provide a
framework for moving forward and developing a written policy for ensuring that relevant
information is being communicated frequently, clearly, and with a tool that engages parents.
Central Questions
The central questions of this evaluation are:
1. What are the current methods of communication being used by the ASK High School
Office that parents, students, and teachers are aware of?
2. What are the most effective methods of information delivery being used by the ASK
High School Office?
3. What types of information would the ASK community like to be kept apprised of?
These three central questions were addressed through the development of an online survey
consisting of of seventeen questions. The goal of this survey was to collect meaningful and
relevant data from which the evaluator could effectively assess the existing communication
process in terms of the tools that are being used, the level of engagement by parents with said
tools, and the nature of the information parents wish to be kept apprised of.
Potential Impact
This evaluation has the potential to broadly impact all stakeholders of the ASK High School
community; students, parents, teachers, school-based administration, and campus-based
administration. The evaluation considers the process of communication and the data collected
may result in recommendations requiring an adjustment in current actions and policies by the
ASK High School Office. Currently, the High School Principal develops all policies and
instigates all instances of formal communication. The information contained in this evaluation
has the potential to influence the development of a written policy while also reframing current
perspectives on what needs to be communicated, when, and with what tool.
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Parents and students may also be impacted. As the evaluation may result in changes to school
protocol or policy whereby the communication process improves students may have parents who
are more informed about what is happening on campus and in their classrooms.
Additionally, this evaluation has the potential to affect the staff of the ASK High School
Office as they are responsible for composing informational content being disseminated. As well,the office staff physically use the communication tools and platforms and provide oral and
written feedback and clarification on disseminated information in the form of email and
telephone conversations with members of the parent community.
Background Information
ASKs Communication Process
Effective communication in any High School is of paramount concern for all stakeholders.
Ensuring that students, parents, and faculty all have the most up to date information improves
relationships and ensures that everyone is operating with the same information at the same time.
The ASK campus is separated into three different schools (Elementary, Middle, and High
School) all with their own independent administrative teams. While the campus itself has a
governing body with a set of campus-wide policies, each school relies on their school-based
administrative team to set policies and put in place processes unique to the parents and students
they are serving. In the ASK High School a premium is placed on open and direct
communication and creating and fostering respectful relationships. At the time of this evaluation
there is no language in the High School Handbook speaking to the process of communication.
In the 2012 - 2013 school year, the ASK High School Office expanded its parent and
community communication tools to include the following:
ASK High School Blog- This blog is linked off of the ASK website and is updated two
times per week. It contains information about important dates, short articles and pictures
of school events or classroom activities, and announcements about upcoming events at
ASK. This blog is maintained by the High School Principal and the Assistant Principal.
Content for the blog is recommended by school faculty.
ASK High School Twitter Account - This twitter account is used to remind students and
parents of important dates or events. The High School Principal, Assistant Principal,
Counselor, and College Counsellor all have administrative access to this account and are
free to use it at their discretion.
ASK High School Happenings Emails- The High School Office sends out a monthly
bulk email newsletter to parents highlighting important dates and events and listing any
pertinent information that parents may need reminding of.
ASK Falcon Flyer- This document is printed three times per year and is used to
highlight current academic and co-curricular initiatives at ASK. The ASK High School
is given a two-page, full color, spread in the document where they can highlight
academic accomplishments of students or school-based initiatives that parents may wish
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to know more about. The content of the articles are generated and written by faculty
members and approved by the High School Principal.
ASK Text- This tool used primarily by the ASK Business Office to remind parents when
school fees are due or when parent accounts are in arrears. When parents register their
children with the school they assign a point of contact and provide a mobile cell phone
number. This tool sends a text message to the registered phone. The text tool has alsobeen used to announce last minute changes in the school schedule and emergency
notifications.
Progress Reports and Report Cards - The ASK High School operates on a quarter
system. Students and parents receive Report Cards with final grades at the end of each
quarter (four times per year). Students and Parents also receive Progress Reports with
detailed teacher comments four times per year - typically one month prior to the final
quarter grades being published. In total, parents receive eight printed notices detailing
the status of their child. Each of these documents is required to be taken home by the
student, signed by the parent, and returned by the student to their home room teacher.
Moodle- All parents and students have access to the ASK Moodle site. This site is used
by teachers and administrators in a variety of ways to augment classroom instructionand make announcements to the school community.
What is the goal of the communication process?
The goal of the communication process in the ASK High School is to keep parents informed
about what is happening in the High School. The High School Office uses a variety of tools and
platforms to communicate announcements, key dates, and highlight student academic and co-
curricular accomplishments.
What has the communication looked like in the past?
The 2012 - 2013 school year saw the introduction and incorporation of Twitter, Moodle and
Text as key tools in the communication process. Prior to the beginning of the 2012 - 2013 school
year the High School Office relied on emails, blogging, The Falcon Flyer, Progress, and Report
Cards to communicate with parents. At present, there is no written policy pertaining to parent
and community communication protocols. Each of the tools are available to the High School
Office administrative team and they are used as needed throughout the school year.
Who is involved in the communication process?
Communication from the High School Office to the parent community is the responsibility of
the following people:
The High School Principal
The High School Assistant Principal
The High School Registrar
The High School Secretary
The High School Counselor
The High School College Counselor
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The High School Counseling Secretary
These individuals work together to communicate a plethora of information with the parent
and school community throughout the year.
What are the characteristics of the communication process?
There are no written or published policies regarding the process of communicating with the
school and parent community in the High School Office. Currently, information is communicated
as needed using a variety of tools and methods. All policies and protocols regarding student
behavior, attendance, and the academic programming at ASK are communicated through the
annual publication of the High School Handbook.
Academic information is communicated using Progress Reports and Report Cards and by
some teachers who post pdf documents of grades on their individual Moodle sites. The High
School Office encourages teachers to update students as to their academic standing as often as
possible. ASK does not have an online grade reporting system.
Important dates, events, or activity reminders are communicated through the High School
Blog, Twitter, and email platforms. Announcements of new programming developments, school
initiatives, or student activities are also communicated through these platforms.
Extra-curricular activities are showcased and communicated using the Falcon Flyer and the
High School Blog. These two platforms allow for longer narratives describing events or activities
that have taken place at ASK.
Description of Evaluation DesignThis section of the report is intended to outline the process of this evaluation, the
development of the survey tool, how data was collected, and an explanation of how existing
communication data was evaluated.
This evaluation process is based on the Discrepancy Model (Boulmetis & Dutmin, 2005).
The goal of communication within the context of a high school is to have open and clear
communication between all stakeholders. Examining the process of communication between a
parent community and the school itself is something that is rooted in the nuances of cause-and-
effect relationships. One person communicates and the other responds. Whether verbal, non-
verbal, visual, or written, effective communication requires more than one person. The purpose
of this evaluation was not to prove that a cause-and-effect relationship exists between two parties
when engaged in the act of communicating but to understand the evidence well enough to make
reasonable assumptions about the cause and effect (pg. 102). The focus of this evaluation was to
consider the goal that all individuals within the school community are aware of existing
communication tools, are engaging with them to stay informed, and that the information deemed
essential by the parent community is being communicated. With this in mind the evaluation was
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designed to answer the following questions identified in the Evaluators Program Description
below:
In examining the process of communication it becomes paramount to first consider the
avenues of communication that are part of the process itself. A survey was developed and
deployed to the parent community of ASK in an attempt to gather meaningful data that could
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ASK Communication P
Evaluators Program Desc
ocess
iption
Evaluation Question Program Objective/Goals Activities
What are the current
methods of
communication being used
by the ASK High School
Office that parents,
students, and teachers are
aware of?
Determine the
communication tools that
the ASK parent community
are aware of.
Evaluator develops questions
related to methods of
communication current utilized by
the ASK High School Office.
What are the mosteffective methods of
information delivery being
used by the ASK High
School Office?
Determine the
communication tools that
best engage the ASK parent
community.
Evaluator develops questionsidentifying which methods of
communication current utilized by
the ASK High School Office are
most used by parents.
What types of information
would the ASK
community like to be kept
apprised of?
Determine the information
the parent community
would most like to be
informed of based on
priority.
Evaluator develops questions
outlining the types of information
that parents may wish to be alerted
about.
Data Source Population Sample Design
ASK High School Parent
(Grades 10 & 11) email
distribution lists.
305 parent email addresses
Evaluator will develop a series of
questions outlined in the activities
section, create an online survey,
deploy the survey, compile data,
evaluate data, and report findings.
Responsibility Data Analysis Audience
Evaluator
Analysis will occur using
the Evaluation Questionsas a framework for
interpretation.
EdTech 505 Professor
EvaluatorHigh School Principal
ASK School Governance
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inform the evaluator as to the current state of communication between the two aforementioned
groups.
Survey Development
An initial batch of twelve questions were developed to address the first two central evaluation
questions. Questions 1, 3, 5, 7, 9, and 11 were designed to determine the level of the parent
groups awareness of existing communication tools: the High School Blog, school bulk emails,
Twitter use, Moodle use, text notifications, and the Falcon Flyer. These questions identified the
existing communication tools and required the respondents to identify their awareness of the
tools by answering with a yes or no response to the question. Questions 2, 4, 6, 8, 10, and 12
were asked respondents if they used the previously identified communication tool by again
answering with a yes or no response.
The survey continued with questions 13 and 14 designed to have parents identify their
preferred methods of communication. These two questions listed the six communication toolsreferenced in questions 1 through 12 and asked parents to choose their first choice in question 13
and their second choice in question 14.
Questions 15 and 16 centered on the third central question of the evaluation pertaining to the
nature of the communication that was deemed most important. Respondents were asked to
identify from a list of four key areas; special activities, athletic events, parent conferences, and
changes to school calendar, their first and second information priorities.
The survey concluded with a text based question asking parents to identify areas where ASK
can improve in its endeavors to communicate with the parent community. This question was
designed to offer parents the opportunity to respond freely and identify tools, methods, orcommunication platforms that may not currently be in use but may be of value to the
communication process.
Existing Data Evaluation
The evaluation process continued with an examination of existing data regarding the
communication tools used by the High School Office and the frequency of their use during the
2012 - 2013 school year. The following information was compiled:
10
Platform or Tool Frequency of Use General Topics
Twitter 110 Tweets Date and activity reminders.
School Email 16 Emails Date and activity reminders, announcements
of new school initiatives.
Blog 42 Entries Date and activity reminders, announcements
of new school initiatives, showcasing of
student activities and athletics.
Falcon Flyer 3 Publications Date and activity reminders, announcements
of new school initiatives.
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Results
A total of 26 Parent Surveys were completed for the evaluation of the ASK High School
Communications Process. Each of these surveys was completed in full. The final question which
was text based did not require an answer and was left blank by some respondents. The surveys
were completed over a 4 day period in July. Note: A complete breakdown of the data of each
question can be seen in Appendix A.
When considering the communication tools presently used by the High School Office 4
parents responded that they were aware that the High School Office had a Twitter account and 2stated that they followed it. With respect to email communication, all 26 respondents stated that
they receive and read emails from the ASK High School Office. As well, 21 respondents stated
that they were aware that the school maintained a blog and 15 people stated they check it
regularly. The Falcon Flyer is received and read by 25 of the respondents. Communication by
text was known by 26 people with 23 stating that they have opted into this program. Lastly, 10
respondents identified that they were aware of ASK's use of Moodle and 2 people use this service
regularly.
11
Platform or Tool Frequency of Use General Topics
Text 3 Instances Fee payment reminders, emergency alert.
Moodle Undetermined Undetermined.
0
6
12
18
24
30
Aware of Twitter Follow Twitter Use Email Aware of Blog Follow Blog Use FF Aware of Text Use Text Aware of Moodle Use Moodle
2
10
23
2625
15
21
26
2
4
NumberofRespondents
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The survey group was also asked to rank their first and second choices of preferred
communication tools from a list of tools currently employed by the High School Office. Email
contact was identified by 21 people as their first choice. Other first choices were Twitter, 1
person, the Falcon Flyer, 1 person, and text messaging, 3 people. The second choice results held
that 4 respondents preferred Email and 22 liked text messages.
The evaluation also took into consideration the nature of information that parents would see
as a priority to communicate. Respondents were asked to rate their first and second choices from
a list of options. Changes in the school calendar was identified by 23 people as their first choice
while parent conference information was identified by 3 people. For second choice 1 person
identified special activities, 8 people chose athletic activities, 15 people opted for parent
conference information, and 2 people selected changes in school calendar.
First Choice Second Choice
0
6.5
13
19.5
26
Email Twitter Falcon Flyer Text Messaging
22
00
4 4
11
21
12
NumberofResp
ondents
2
15
8
1
23
3Special Activities
Athletic Activities
Parent Conferences
Changes in School Calendar
First Choice Second Choice
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Discussion of Results
What are the current methods of communication being used by the ASK High School
Office that parents are aware of?
The results of questions 1, 3, 5, 7, 9, and 11 were designed to determine whichcommunication tools were known by the parent community. Email and text messaging were the
most commonly known communication tool as 100% of the respondents were aware of each. The
Falcon Flyer and High School Blog were also well known by the parent community, 96% and
81% respectively. 38% of parents were aware of Moodle and 15% were aware of the ASK High
School Office Twitter account.
What are the most effective methods of information delivery being used by the ASK High
School Office?
The results of questions 2, 4, 6, 8, 10, and 12 were designed to determine which
communication tools were commonly used by the parent community. The results of these
questions held a similar pattern to their awareness partner questions as 100% of respondents used
email, 96% read the Falcon Flyer, 88% have received text messages, 58% check the blog
regularly, 25% follow the Twitter feed, and 8% log into Moodle.
Questions 13 and 14 were designed to have parents identify their preferred methods of
communication. When asked 81% of respondents identified email as their most preferred method
of communication. Text messaging was chosen by 85% of the respondents as their number two
choice. These results show that the parent community appreciates information that comes
directly to them and is pushed to their electronic devices with email and texts ranking as the
number one and two preferred methods of communication. Methods that require the parents to
actively check something by launching an app or logging into a service were used the least over
the past year.
What types of information would the ASK community like to be kept apprised of?
Questions 15 and 16 were designed to have parents to prioritize the types of information they
most want shared. Respondents were asked to identify their top areas of concern and changes in
school calendar came in with 88% of parents saying it was the number one thing they wanted to
be kept apprised of. Information about parent conferences came in second with 58% followed
closely by athletic activities with 31%. From this data it can be assumed that the school calendar
is the number one priority for parents when it comes to topics of communication.
Text-based Parent Feedback?
Question 17 asked the parent community to complete the following statement: I would like
to see ASK improve communication by incorporating.... This question was not required to be
answered by the respondents and 35% did not answer it. Of the respondents who did answer the
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query, 31% identified the incorporation of an online grading system as their top priority followed
by 21% of the parents opting for an improved presence using social media and multimedia tools.
Conclusions and Recommendations
Immediate Conclusions
Email is seen as the most effective and efficient communication tool by the parent
community.
Parents view information related to the school calendar in information regarding parent
conferences as their top priorities when engaging in communication.
Parents prefer push connections over pull connections. i.e.: Email and text messaging
are preferred over Twitter and Moodle use.
Long-Range Planning
The results of this evaluation show that ASK should consider expanding the use of text-messaging as a communication tool on campus. This will have a significant financial
impact but is seen by the parent community as something that is both valued and
effective. 100% of the parent community are aware of text messaging as a
communication feature at ASK and have used it this year. Furthermore, 85% of the
parents identified it as their second preferred method of communication over email
when connecting with the school.
The results of this evaluation also show that Moodle, one of the schools strategic goals,
is very low amongst parents. 38% of parents are aware of Moodle, likely because their
children use it regularly, but only 8% log into their parent accounts with regularity. This
data shows that more efforts need to be made to improve awareness and use of Moodle
by the parent community.
Evaluation Insights
I would develop stronger questions and use a Linkert scale. This would have allowed
me to dive deeper into the data beyond identifying what is known and now known. A
Linkert scale would have allowed me to explore the nuances of use for each
communication tool.
I would have eliminated the survey I sent out to the student and faculty groups. I got
sidetracked when developing the survey and thought that I would like to gather data on
how each of the stakeholder groups viewed and used the communication process. Upon
receiving the data it became apparent that the questions I asked were directed to parentsand that having the students and teachers answer the same questions would not give me
the data I was looking for.
I would have liked to have taken this course during the standard school year as the
responses I received represented a fraction of the parents of our school. Moving forward
I am going to recommend deploying a similar survey during the school year as we work
to refine the process of communication.
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References
Boulmetis, J. & Dutwin, P. (2005). The abcs of evaluation. Third Edition. San Francisco:
Jossey- Bass.
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Appendices
Appendix A: Survey
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17
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Appendix C: Timeline
19
Date Day Activity
7/4/2013 Thursday Submit Final Project Proposal.
7/10/2013 Wednesday Received approval of Final Project Proposal.
7/15/2013 Monday Begin developing online survey.
7/17/2013 Wednesday Test survey using sample group.
7/18/2013 Thursday Refine survey.
7/20/2013 Saturday Deploy survey.
7/24/2013 Wednesday End survey and begin working on data analysis.
7/27/2013 Saturday Complete data analysis.
7/28/2013 Sunday Begin final project.
7/31/2013 Wednesday Submit project for peer review.
8/1/2013 Thursday Review peer comments and make necessary adjustments.
8/4/2013 Sunday Submit project for final evaluation.
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Appendix C: Complete Survey Results
20
0%20%
40%
60%
80%
100%
Parents Students Faculty
Yes No
1. I am aware that the ASK High School Office
has a Twitter account.
Group Answer Responses %
Parents Yes 4 15%
No 22 85%
Total 26
Students Yes 20 91%
No 2 9%
Total 22
Faculty Yes 6 67%
No 3 33%
Total 9
2. I follow the ASK High School Office Twitter
feed.
0%20%
40%
60%
80%
100%
Parents Students Faculty
Group Answer Responses %
Parents Yes 2 8%
No 24 92%
Total 26
Students Yes 16 73%
No 6 27%
Total 22
Faculty Yes 2 22%
No 7 78%
Total 9
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21
3. I receive emails from the ASK High School
Office.
0%20%
40%
60%
80%
100%
Parents Students Faculty
Yes No
Group Answer Responses %
Parents Yes 26 100%
No 0 0%
Total 26
Students Yes 20 91%
No 2 9%
Total 22
Faculty Yes 9 100%
No 0 0%
Total 9
4. I read emails from the ASK High School
Office.
0%20%
40%
60%
80%
100%
Parents Students Faculty
Group Answer Responses %
Parents Yes 26 100%
No 0 0%
Total 26
Students Yes 17 77%
No 5 23%
Total 22
Faculty Yes 9 100%
No 0 0%
Total 9
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22
5. I am aware that the ASK High School Office
has a blog.
0%20%
40%
60%
80%
100%
Parents Students Faculty
Yes No
Group Answer Responses %
Parents Yes 21 81%
No 5 19%
Total 26
Students Yes 20 91%
No 2 9%
Total 22
Faculty Yes 9 100%
No 0 0%
Total 9
6. I regularly check the ASK High School Blog
for announcements.
0%20%
40%
60%
80%
100%
Parents Students Faculty
Group Answer Responses %
Parents Yes 15 58%
No 11 42%
Total 26
Students Yes 8 36%
No 14 64%
Total 22
Faculty Yes 5 56%
No 4 44%
Total 9
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23
7. I receive the ASK Falcon Flyer.
0%20%
40%
60%
80%
100%
Parents Students Faculty
Yes No
Group Answer Responses %
Parents Yes 25 96%
No 1 4%
Total 26
Students Yes 22 100%
No 0 0%
Total 22
Faculty Yes 9 100%
No 0 0%
Total 9
8. I read the ASK Falcon Flyer.
0%20%
40%
60%
80%
100%
Parents Students Faculty
Group Answer Responses %
Parents Yes 25 96%
No 1 4%
Total 26
Students Yes 22 100%
No 0 0%
Total 22
Faculty Yes 9 100%
No 0 0%
Total 9
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24
Group Answer Responses %
Parents Yes 26 100%
No 0 0%
Total 26
Students Yes 4 18%
No 18 82%
Total 22
Faculty Yes 9 100%
No 0 0%
Total 9
9. I am aware that ASK has the ability to send
me information via text to my mobile phone.
0%20%
40%
60%
80%
100%
Parents Students Faculty
Yes No
Group Answer Responses %
Parents Yes 23 88%
No 3 12%
Total 26
Students Yes 0 0%
No 22 100%
Total 22
Faculty Yes 0 0%
No 9 100%
Total 9
10. I have opted into the text option and receive
updates from ASK via text.
0%20%
40%
60%
80%
100%
Parents Students Faculty
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25
Group Answer Responses %
Parents Yes 10 38%
No 16 62%
Total 26
Students Yes 22 100%
No 0 0%
Total 22
Faculty Yes 9 100%
No 0 0%
Total 9
11. I am aware that ASK maintains a Moodle
instance.
0%20%
40%
60%
80%
100%
Parents Students Faculty
Yes No
Group Answer Responses %
Parents Yes 2 8%
No 24 92%
Total 26
Students Yes 17 77%
No 5 23%
Total 22
Faculty Yes 6 67%
No 3 33%
Total 9
12. I log into an check ASK's Moodle instance
regularly.
0%20%
40%
60%
80%
100%
Parents Students Faculty
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26
11%
4%
81%
4%
Twitter Email Blog FF Text Moodle
Parents
Answer Responses %
Twitter 1 4%
Email 21 81%
Blog 0 0%
Falcon Flyer 1 4%
Text 3 11%
Moodle 0 0%
Total 26
13. My first choice to receive information from
the ASK High School Office is:
14. My second choice to receive information from
the ASK High School Office is:
Parents
85%
15%
Answer Responses %
Twitter 0 0%
Email 4 15%
Blog 0 0%
Falcon Flyer 0 0%
Text 22 85%
Moodle 0 0%
Total 26
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27
88%
12%
Parents
Answer Responses %
Special
Activities
0 0%
Athletic
Activities
0 0%
Parent
Conferences
3 12%
Changes in
School
Calendar
23 88%
Total 26
15. My first choice to receive information from
the ASK High School Office is in regards to:
16. My second choice to receive information from
the ASK High School Office is in regards to:
Parents
8%
58%
31%
3%
Special Activities
Athletic Activities
Parent Conferences
Changes in School Calendar
Answer Responses %
Special
Activities
1 3%
Athletic
Activities
8 31%
Parent
Conferences
15 58%
Changes in
School
Calendar
2 8%
Total 26
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Response # Text Responses
1 None
2 Offer online grading for teachers and students...and parent access too.
3 Make sure we know about the things that are happening on campus.
4 I would like to see the school begin to use the text notification system to let parent know about upcomingevents at school. I want the information coming to me.
5 None
6 None
7 internet access to grade.
8 more frequent emails from the school
9 Online access to grades for each of my kids.
10 None
11 I want to see the school offer more parent conferences. We pay a lot to send the kids to the school and
there isnt enough time to meet with all the teachers in the current format.
12 Consistent updates about what is happening. I think that an online calendar would be a good solution.
Make something that I can add via google calendar.
13 Access to my kids grades on the internet.
14 Better use of GradeQuick. They offer an online solution and it would be good to have the school make
grades available to parents and students.
15 None
16 The school would benefit from PowerSchool. They had it at USD at it was excellent for online grade
reporting.
17 More emails from the office with reminders about important dates.
18 None
19 None
20 It would benefit the school to have an online calendar embedded on the school website and accessible to
mobile devices. There are so many things happening in all three schools that it is difficult to keep track of
the events.
21 Nothing. I know what I need to know.
22 Being able to see what my kids grades are before the report cards come out. Some sort of online system
that has been promised over the years needs to happen soon.
23 None
24 An improved online presence using social media. I would like to see the website improve with more
pictures and videos of what is happening on campus.
25 One thing would be to stop publishing the Falcon flyer. It is a waste of paper. Better online access to all
things calendars grades comments parent emails would also be a good thing to have
17. I would like to see ASK improve communication by incorporating...
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