Transcript
A Unique Blend of :
Poultry FarmFishery
Botanical Garden
Presented by : Mukesh Kumar
Presented by : Mukesh
Kumar
Small - Scale or Cottage Industries are not capital based business. They are talent and effort based business so even a middle class person can own and run it.
Mahatma Gandhi
Presented by : Mukesh
Kumar
Vision
“Society in which people are free from abject poverty”
Presented by : Mukesh
Kumar
Mission
“Society in which people are free from abject poverty”
Presented by : Mukesh
Kumar
Business Viability
Self Generating , Increasing and Growing
Unlimited Scope
High Satisfaction
Support of Government in terms of Financial Allocation Subsidies Reservations Rebates RelaxationTremendous Opportunity to nurture Innovative Ideas
Presented by : Mukesh
Kumar
Striking Features of
Surrounded by Botanical Garden
Poultry Farm and Fish Pond on the same area
Planned to groom it as a Tourist Place in near future
A business with a growth rate of more than 50% per year
Initial Investment is less
50% employment reserved for Physically Challenged people
Presented by : Mukesh
Kumar
Concept of
Fish Pond
Hatchery
Ground Level
Presented by : Mukesh
Kumar
Architecture
Presented by : Mukesh
Kumar
Reasons of Selection of this Project (for Orissa)
Livestock population as a whole actually declined to 40%
Lack of attention to animal husbandry
Declining fish production due to limited use of advancedtechnology
High poverty levels in Orissa are tied to low land productivity and low agricultural wages
Presented by : Mukesh
Kumar
Demand Analysis
Orissa imports significant levels of poultry and eggsfrom Andhra Pradesh.
Currently more than 40,000 tons of fresh water fish isimported from Andhra Pradesh.
A huge number of tourists visit Orissa from in and aroundthe country
Presented by : Mukesh
Kumar
Market Share Goals
Presented by : Mukesh
Kumar
Input Required
Land on Lease
Poultry (Birds of different Breeds)
Fishery (Fishes of different species)
Cold Storage
Vehicles (For tranportation)
Veterinary Hospital
Training Centre
Incubators
Plants (Mainly Medicinal)
Storage Units
Presented by : Mukesh
Kumar
Expected Output
Poultry Farm
ChickenEgg
Fishery
Medicine
OilFish
Aquarium
Botanical Garden
Medicine Herbal Products
Presented by : Mukesh
Kumar
Processing Converting or Manufacturing the Product-Service
Presented by : Mukesh
Kumar
Making them available to the target market
Presented by : Mukesh
Kumar
Logistics
Presented by : Mukesh
Kumar
Cost
Presented by : Mukesh
Kumar
Operating Expenses
Presented by : Mukesh
Kumar
Break Even
Presented by : Mukesh
Kumar
Investment
Presented by : Mukesh
Kumar
Project Source and Application of Funds
Presented by : Mukesh
Kumar
Balance Sheet
Presented by : Mukesh
Kumar
Income Statement
Presented by : Mukesh
Kumar
Cash Flow
Presented by : Mukesh
Kumar
Budget
Presented by : Mukesh
Kumar
Marketing Plan
Presented by : Mukesh
Kumar
Segmentation of Market
Presented by : Mukesh
Kumar
Targeting of Product Service
Presented by : Mukesh
Kumar
Positioning of Product Service
Presented by : Mukesh
Kumar
Attributes Benefits Values
Presented by : Mukesh
Kumar
Product Service
Presented by : Mukesh
Kumar
Distribution strategies
Presented by : Mukesh
Kumar
Integrated Communication Strategies
Presented by : Mukesh
Kumar
Pricing Strategies
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