Transcript
Keynote @YellowWalnut Amsterdam, 2015.11.18 Jasper Bouwsma Founder & CEO, Vujàdé Ltd.
COMPARING APPLES WITH PEARSSTARTUPS ≠ SME ≠ CORPORATE
Vujàdé Vujàdé is looking for new solutions. Critically questioning existing structures and behavior. Looking at something from a different or an unusual point of view. In other words, Vujàdé stands for innovation.
TEAMA BUNCH OF THINKER-DOERS
Jasper Bouwsma Founder & CEO � Strategy � Innovation � Incubation � BMGen
Eric Kuenzi Co-Founder Vujàdé Law � Legal � Startup � Serial entrepreneur
Judith Wimmer Associate � Web � Technology � Customer experience � Process design
John Forslund Associate � Apps & Services � Go-to-Market � Mobile � User experience
Wouter van der Burg Associate � Innovation Strategy � New Business Discovery � Customer Inisghts � #BMgen
Picture: CC Vujàdé
Innovation Support • Consulting • Training • Co-Creation
JASPER BOUWSMACORPORATE INSULTANT
Jasper is a true entrepreneur. After his career as Head of Incubation at Swiss national tele- communications provider Swisscom he founded Vujàdé in 2008, established Vujadé Law with Eric Kuenzi in 2014 and is co-founder of attrackting AG, a startup developing tracking solutions. Through the combination of startup and corporate activities, Jasper has a unique insight in innovation, the success factors and typical reasons for failure. jasper.bouwsma@vujade.com +41 79 308 37 93
MY DNA…AND WHY MY STUDY WAS #BULLOCKS
1977 - 2000 2000 - 2007 2008 >
HOW I BECAME 3D …AND WHY I THINK I UNDERSTAND INNOVATION (A BIT…)
• X: Size From Startup to Multinational and everything in between
• Y: Geography From Switzerland to Sweden and New York to Berlin
• Z: Industries From Life-sciences to Fashion and Food to Insurances
X
Y Z
HOW I BECAME 3D …AND WHY I THINK I UNDERSTAND INNOVATION (A BIT…)
• X: Size From Startup to Multinational and everything in between
• Y: Geography From Switzerland to Sweden and New York to Berlin
• Z: Industries From Life-sciences to Fashion and Food to Insurances
X
Y Z
AND MAYBE MOST IMPORTANT I KNOW THE ABOUT SUCCESS & FAILURE…
Jungle Guides Expedition Members Sherpas
Agenda… Waar ik het in de komende 15’ over wil hebben
#SHIFTHAPPENSTHE WORLD IS FLAT THE WORLD IS FAST
#1
INNOVATION #BLAHBLAHBLAHLETS ASSURE WE DO NOT COMPARE APPLES WITH PEARS
#2
DO NOT TALKSHAKEN NOT STIRRED
#3
AGENDA
#ShiftHappens 01
Innovation ≠ Innovation
02
Corporate Schizophrenia is Key 03
Let’s share our experiences!
The world is flat The world is fast
EARTH’S BIGGEST BOOKSTORE JEFF& BEZOS STARTED AMAZON IN 1994
&!
More Moore
2007
www.wired.com/2015/04/50-years-moores-law-still-pushes-tech-double
MUSIC INDUSTRY NEWTON GRAVITATION CONSTANT?
30 YEARS OF MUSIC INDUSTRY UPHEAVAL
http://www.huffingtonpost.com/2014/08/22/music-industry-shift-gif_n_5697945.html
1983 2013 2003 1993
Vinyl Single 7.1%
CD 0.5%
LP/EP 44.6%
Cassette 47.8%
Vinyl Single
0.5%
CD
64.8%
LP/EP
0.1%
Cassette
29.0%
Cassette Single 3.0%
Music Video
2.1% CD Single
0.5% Vinyl Single
0.2%
CD
95.5%
Cassette 1.7% Music Video
2.3%
CD Single
0.2%
DVD Audio
0.1%
LP/EP
0.2%
CD 30.4%
Synchronization 2.7%
Download Music Video
0.2%
Download Album 17.6%
Ringtones & Ringbacks
1.4%
SoundExchange Distributions
8.4%
Music Video 1.5%
LP/EP 0.3%
Paid Subscriptions 9.0%
On-Demand Streaming 2.9%
Kiosk 0.1%
Download Single 22.4%
http://en.wikipedia.org/wiki/Rita_Gunther_McGrath
The world is flat The world is fast
You may hate gravity,
but gravity doesn't care.
Clayton Christensen, Harvard Professor & Author
AGENDA
#ShiftHappens 01
Innovation ≠ Innovation
02
Corporate Schizophrenia is Key 03
Let’s share our experiences!
No one has to change.
Survival is optional.
Edward Deming (1900–1999) American statistician, professor, author, lecturer, and consultant
WHEN DISCUSSING INNOVATIONLETS ASSURE WE DO NOT COMPARE APPLES WITH PEARS
In exponential times, if you improve your performance incrementally you fall behind exponentially. Curt Carlson, CEO SRI International
http://iliketowastemytime.com/2012/08/08/deepwater-horizons-final-hours-7-pics
https://en.wikipedia.org/wiki/Unicorn
SINCE A BILLION IS THE NEW MILLION UNICORNS ARE THE LATEST BREED OF STARTUPS
WITH THEIR OWN HIERARCHY OF VALUATIONS AND VERY OFTEN SHADY BUSINESS MODELS
Back to topic...
INVESTMENTS IN UNICORNS ARE IRRELEVANTMICROSOFT’S 5X RoI ON ITS FACEBOOK INVESTMENT
http://whoownsfacebook.com/
STARTUPS ≠ SME ≠ CORPORATES THE GAME IS COMPLETELY DIFFERENT
REVE
NU
E
TIME
THE VALLEY
OF DEATH
3 NON-EXCLUSIVE TARGETS WITH INDIVIDUAL JOURNEYS ARE WE AIMING FOR ONE TARGET ALONE OR SEVERAL AT THE SAME TIME?
Aim to radically change your business with considerable top- and bottom-line impact.
The path if you do not do anything. “You might hate gravity
but gravity doesn’t care.”
3
2
Aim to linearly grow your business by x% p.a.
1
Aim to keep your current level of operation.
ICONIC INNOVATORSDIMENSION INCREMENTAL - RADICAL
DISCLAIMER Please note that all of the above mentioned companies have an innovation track-record in all types of innovation. Somehow they have ended up being equaled to one of the specific types.
ICONIC INNOVATIONSDIMENSION ATOMS – BITS & BYTES
DISCLAIMER Please note that all of the above mentioned companies have an innovation track-record in all types of innovation. Somehow they have ended up being equaled to one of the specific types.
INNOVATION MATRIXBOTTOM-LINE: INNOVATION ≠ INNOVATION
© 2015, Vujàdé Ltd. 1 https://hbr.org/2004/04/the-ambidextrous-organization
VUJÀDÉ’S INNOVATION
MATRIX
Hardware (Atoms)
Services (Flesh & Sweat)
Software (Bits & Bytes)
Discontinuous1
(Disruptive, Radical)
Architectural1
Incremental1
IN OTHER WORDS YOU NEED TO BE LIKE THE RED QUEEN BE ALL OVER THE BOARD AND RUN TWICE AS FAST
AGENDA
#ShiftHappens 01
Innovation ≠ Innovation
02
Corporate Schizophrenia is Key 03
Let’s share our experiences!
AMBIDEXTROUS ABLE TO USE THE RIGHT AND LEFT HANDS EQUALLY WELL
L R
Source: Mercedes Benz
AMBIDEXTROUS ABLE TO USE THE RIGHT AND LEFT HANDS EQUALLY WELL
L R
those focused on exploiting existing
capabilities for profit!
exploring new opportunities for
growth.!
ACCORDING TO SCHUMPETER AND CHRISTENSEN COMPANIES TEND TO HAVE TWO LEFT HANDS
L L
Source: Mercedes Benz
AMBIDEXTERITY IS LOGICAL IN THEORY BUT ALMOST SCHIZOPHRENIC IN REALITY
An anecdote and Some examples…
AMBIDEXTROUS ABLE TO USE THE RIGHT AND LEFT HANDS EQUALLY WELL
L R
those focused on exploiting existing
capabilities for profit!
exploring new opportunities for
growth.!
SUCCESS BECAUSE OF AMBIDEXTROUSNESS THREE EXAMPLES
TRADITIONAL THINKINGSTAGE GATE
NEW THINKINGDESIGN THINKING
VUJÀDÉ’S THINKINGSHAKEN NOT STIRRED
AGENDA
#ShiftHappens 01
Innovation ≠ Innovation
02
Corporate Schizophrenia is Key 03
Let’s share our experiences!
#SHIFTHAPPENSTHE WORLD IS FLAT THE WORLD IS FAST
#1
INNOVATION #BLAHBLAHBLAHLETS ASSURE WE DO NOT COMPARE APPLES WITH PEARS
#2
DO NOT TALKSHAKEN NOT STIRRED
#3
Pictures: CC Vujàdé
Vujàdé Ltd. – Consulting I Training I Co-Creation Subergstrasse 13 I CH-3257 Grossaffoltern I Switzerland +�41 79 308 37 93 I contact�@�vujade.com I www.vujade.com
CONTACTTHANK YOU
top related