Keynote Address by Arunachalam Muruganantham @ TiEcon Delhi 2014

TiEcon

Delhi

“HOW I STARTED THE REVOLUTION”

Arunachalam Muruganantham

Arunachalam Muruganantham

Friday Oct 17, 2014

Beyond Marketing…

How is a social problem

converted into a successful livelihood?

3

90% of women

in Indiaare not using sanitary pads...

4

So what are they currently using?

5

6

10

Tee & Eee Method

11

Trial & Error Method

Trial & Error Method

 So 

Trial & Error Department

12

R & D

 Research & Development Department

13

De – Fibration Machine Core Forming Machine Napkin Finishing Machine

15

“Macro and centralized model of Business done by Big Transnational

corporates.

INTO

“Micro and decentralized” model by creating livelihood by rural women

16

The model now has become… “By the women… For the women… Of the

women”

AM2 Film Video

E-TAILING…

D-TAILING…..

846 local brands surviving against multinational giants

What do you need to Create a new thing or Build a new Organization?

A problem

Your design, organization or a Business

Model should be a solution to a problem

Building an Organization on

Measurable Social Impact

1600 machines

setup in 24 different states of India

Success Story Matched for all• Frugal designing• Successful disruptive designing• Successful Rural Marketing• Successful Social Entrepreneur• A Model for “Blue Ocean Strategy”• Innovative “ out of box management practice”• Frugal way of overcoming competition• Corporate Bomer …

The measurable Social impact created

Out of it

17500 Rural women get Direct Employment or Livelihood

created

More than

6.5 Million Women shifted from unhygienic

methods To Hygiene Sanitary Pad using method

The Vision

Creating a Million rural employment for poor women

Making India as 100 % sanitary napkin using countryFrom current level of less than 5 %

Not only India

The design is very well matched for over 106 developing nations

BangladeshNepal

Sri LankaAfghanistan

PakistanMorocco

BrazilCambodiaVietnam

MauritaniaSenegal

Ivory CoastNigeria

Sierra LeoneGambia

TanzaniaEthiopiaRwandaGhanaTogo

ZambiaSudanLibya

UgandaEthiopiaAlgeriaAngolaGabonCongo

BotswanaAngolaSomaliaYemen

IndonesiaPhilippines

This is Called asSilent “Pink revolution”

This is Called as Beyond Marketing…