Key Exhibitor Training Pointers
Post on 07-May-2015
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© Susan Friedmann, CSP, The Tradeshow Coach
www.thetradeshowcoach.com
© Susan Friedmann, CSP, The Tradeshow Coach
www.thetradeshowcoach.com
Sales Promotion
Sales Promotion
P.R. &Advertising
P.R. &Advertising
PersonalSales
PersonalSales
Market ResearchMarket
Research
© Susan Friedmann, CSP, The Tradeshow Coach
www.thetradeshowcoach.com
© Susan Friedmann, CSP, The Tradeshow Coach
www.thetradeshowcoach.com
Meet and Greet
Meet and Greet
Gather Information
Gather Information
Get aCommitment
Get aCommitment
Present Your Resources
Present Your Resources
Questionsto Anticipate
Questionsto Anticipate
© Susan Friedmann, CSP, The Tradeshow Coach
www.thetradeshowcoach.com
85% of the visitor’s impression
about your exhibit is determined by your
attitude and behavior
85% of the visitor’s impression
about your exhibit is determined by your
attitude and behavior
Incomm Center for Research
Industry ResearchIndustry Research
© Susan Friedmann, CSP, The Tradeshow Coach
www.thetradeshowcoach.com
© Susan Friedmann, CSP, The Tradeshow Coach
www.thetradeshowcoach.comIncomm Center for Research
80% of a final decision
can be influenced by
the booth
interaction
80% of a final decision
can be influenced by
the booth
interaction
Industry ResearchIndustry Research
© Susan Friedmann, CSP, The Tradeshow Coach
www.thetradeshowcoach.com
Ask open questions…Ask open questions…
© Susan Friedmann, CSP, The Tradeshow Coach
www.thetradeshowcoach.com
© Susan Friedmann, CSP, The Tradeshow Coach
www.thetradeshowcoach.com
FOLLOW-UP
&
TRACKING
FOLLOW-UP
&
TRACKING
© Susan Friedmann, CSP, The Tradeshow Coach
www.thetradeshowcoach.com
Leads not followed up
Leads not followed up
© Susan Friedmann, CSP, The Tradeshow Coach
www.thetradeshowcoach.com
Measure ResultsMeasure Results
© Susan Friedmann, CSP, The Tradeshow Coach
www.thetradeshowcoach.com
susan@thetradeshowcoach.comTwitter: @tradeshowcoach
For Tradeshow Training or Coaching
For Tradeshow Training or Coaching
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