KB Peru SME&ICT-04

Kawi Boedisetiotelebiro.bandung0@clubmember.org

Wieke I. Kodrife_bandung@yahoo.com

Wieke Irawati Kodrife_bandung@yahoo.com

An ICT framework to support SME growth (financial and non financial methodologies)An ICT framework to support SME growth (financial and non financial methodologies)

International Seminar SME Policies and Practices to promote the use of ICT: Experiences in APEC Economies

October 25th - 26th, 2011Lima, Peru

Kawi Boedisetio

The Assoc ia t ion for the Advancement of Smal l Bus iness - IndonesiaPerkumpulan Untuk Peningka tan Usaha Kec i l (PUPUK ) - Indonesia

E-dev for SME

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outline

Triggering facts

Brief analysis

initiativecases

Triggering facts

Brief analysis

initiativecases

Misleading approach (1)

quick delivering...

cheap delivering...

simple delivering...

ICT campaign in the past, regarding information:

Most SMEs did not care about information is. Good business culture did not adopted yet...

Most SMEs are rarely doing such information-related activities, as: info exploration, correspondence etc.

They did not have any sense in how quick, cheap and simple information being delivered.

SME is the weakest group in ICT literacy...

ICT campaign in the past, regarding targeted group:

In average, SME literacy in ICT was as low as government officer literacy.

Most government offices are rarely make use of ICT as a tool to provide services and data exploration as well.

ICT knowledge mainly flows from knowledge pool as University or Government Info Provider...

ICT campaign in the past, regarding knowledge transfer:

ICT knowledge flows mainly from ICT businesses.

Businesses was persistently doing the awareness campaign as a marketing effort.

SME can boost their businesses rapidly by making use of ICT.

ICT campaign in the past, regarding capacity building:

Businesses can only increase massively, when all parties involved (buyer, supplier, supporting parties) are in the level of high literacy and conducive environtment was taking place accordingly.

Triggering facts

Brief analysis

initiativecases

● Increasing start-up SME● SME sales up

● Increasing arrays of SME supplier

● Increasing amount of SME establishment

SME growth

Lack of innovative business culture

Increasing SME absorptive capacity

Main agenda

Primary factor

analysis

● SME was not an isolated entity; they interacts with other parties in a business system.

● SME need to improve their capacity through enhancing the absorptive capacity.

● Financial and non financial methodologies should be applied simultaneous, in order to gain significant impact.

● We need a systemic approach to sustain the effort in promoting SME. A comprehensive approach called “Regional/ National Innovation System” should be deployed accordingly.

ICT framework

● Adopt e-development as a comprehensive approach to promote SME growth.

Triggering facts

Brief analysis

initiativecases

e-developmente-development

Accelerating an effective, Accelerating an effective, efficient and transparent efficient and transparent

development through development through implementation of ICTimplementation of ICT

Telecommunication infrastructure

e-government e-society

e-industrye-business

e-development framework

Leadership Policy Innovation system

Institutional building Human Resource

Development.

e-government e-society

e-industrye-business

e-government

ICT as a main tools to coordinating internal affair and

delivering public service as well.

● Endorse financing scheme policy regarding ICT related

business.

e-society

Facilitating community/ society with ICT in their daily social life.

Develop digital content and networking concerning “education” and “health”

Strengthening institution building in thematic issues.

e-business

Make use ICT as a main supporting tools to complete

business activities (marketing, sourcing, networking).

Endorse and accelerate implementation of e-commerce.

e-industry

Promote enterprises in ICT related business (hardware, software, service).

Develop S&T institution (R&D) in ICT-related sector.

e-development generic initiative

Build and develop telecommunication infrastructure in high priority.

Build networking among infrastructure company.

Rationale of initiatives

Infrastructures are prerequisite for ICT related activities, and sometimes categorized as public goods instead of “commodities”.

Availability such telecommunication infrastructure is indicator of region competitiveness.

e-government

Government agency have a duty in promoting SME through policy, service and affirmative action.

Can stimulate ICT-related supplier through government procurement, base on e-gov demand.

Most SME are fall into category of household business.

ICT facilities mostly used as shared facilities between family and business.

Institutionalized community group was a good “seeding plant” for start-up SME.

Well educated community is a potential demanding costumer for SME.

e-society

SME can take part in an arrays of ICT related product (goods and services)

SME producers in ICT related products (hardware, software and service) could provide the specific need of government, community and businesses.

Local (ICT) company are created.

e-industry

ICT has already an accelerator, enabler and transformer tool to mankind.

Business activities can robustly using ICT as their availability and affordability to any kind of businesses today.

SME can use ICT by themself, as a company tool or sourcing to other ICT company to provide such services.

e-business

Triggering facts

Brief analysis

initiativecases

All following cases demonstrated a result as “SME growth”, i.e. Increasing:

Start-up SME Sales Arrays of supplier Number of establishment

Cases:

Kampung Tasik Trading House.

Celebesseaweed Pechole Borneo SMS

Gateway Baros Creative Cluster

Kampung Tasik Trading HouseEmbroidery clothing clusterRegion: Tasikmalaya, West Java, Indonesia

ICT related initiatives:

Develop web-based marketing company.

Develop series training on embroidery design by open source software.

Endorse web-marketing activities in individual companies.

non-ICT initiatives:

Adopting “industrial cluster” as a strategic platform.

Develop supply chain management.

Focusing to high-end demand in Europe market.

Niche european market created More added value created

Export financing scheme released

Pechole Borneo SMS gatewayPatchouli clusterRegion: Kutai Timur, East Kalimantan, Indonesia

Develop business information system connecting computer and cellular phone (SMS gateway).

Develop financing scheme which compatible with business model.

In two years, sales among clusters was increased USD

450,000 2500 worker employed

CelebesseaweedSeaweeds clusterRegion: South Sulawesi, Indonesia

Develop web-based marketing by exporter company.

Develop financing scheme which compatible with business model.

Establish research in seaweed cultivation.

Develop new business model.

In three years, additional sales among clusters was increased USD 700,000

First cooperative to export to China

Baros CreativeICT creative clusterRegion: Cimahi, West Java, Indonesia

Provide “creative community” with ICT related facilities, including: building and equipments.

Conduct “software camp” as competition to reveal new start-up entrepreneur in “mobile content”

Organize and maintain the ICT Creative Community (animation, mobile content, software development, etc).

Engage government activities with ICT community activities.

10 new entrepreneurs operated Cooperation with Large Telecommunication Company

established.

Just call it...

M e m b a n g u n d e n g a n T I KM e m b a n g u n d e n g a n T I K

T I K u n t u k P e m b a n g u n a nT I K u n t u k P e m b a n g u n a n

Street vendor selling cellular cards, side by side with snacks and drinks.

Telecommunication has already people's primary needs.

(Indonesia, 2010)

Becak rider awaiting for SMS message to appear

in his cellular screen from his

customers...

(Indonesia, 2011)

Gracias...Gracias...

...Permios...Permios

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Kawi BoedisetioKawi Boedisetio

telebiro.bandung0@clubmember.orgtelebiro.bandung0@clubmember.org

kawi.4shared.comkawi.4shared.com

+62 817 219 755+62 817 219 755

KB Peru SME&ICT-04

wieke irawati kodri

peru kawi boedisetio

ict campaign

ict literacy

analysis sme

ict businesses

sme literacy

use of ict

Education

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