Transcript
Eyewear Collection Presentation September 2012
HISTORY: Swiss roots & Global player
1851 Bally is founded in
Schöenenwerd, Switzerland by Carl Franz Bally
1870 European leader in shoes
production, technology pioneer
1900 Global player with 3200
workers selling 2m pairs of shoes
1881 First company-owned retail store
opens on New Bond Street, London
1857 Bally is now exporting to foreign markets including South America
HISTORY: Pionneer & Luxury brand
1947 Bally provides shoes
for first Himalayan expedition
1953 Bally shoes walk atop Mt Everest
1976 First collection of ready-to-wear,
handbags and accessories
1951 Bally launches the acclaimed men’s Scribe, named after the luxurious Parisian
hotel
1969 Bally supplies components for boots
worn by Neil Armstrong during moon walk
80’s & 90’s Iconic Busy-B and Transpotting collections are launched.
Bally continues its international focus, opening and renovating stores all over the world
2008 The Labelux Group, a Vienna-based luxury goods holding
company, acquires Bally International
2009 Bally’s online store opens at www.bally.com
2010 Bally appoints British design-duo Michael Herz and Graeme Fidler as Creative Directors
HISTORY: Bally Today
Innovative new projects include collaborations between London’s Central St Martins College of Art and Design, Art Basel, Art Basel Miami Beach and Zurich University of the Arts
BALLY SWITZERLAND: DNA
= Swiss by Nature, Global by Reputation
= Global Leader in Leather
= High Expertise in Shoes
= Rich Archive
= Superb Craftsmanship
= Unrivalled Quality
= Modern, Contemporary Style
BALLY SCRIBE
BALLY SIGNIFIERS
Classic heritage and personality of BALLY - Crest - Goat - «B» - Trainspotting
NEWS
BALLY WOMEN’S A/W 2012 COLLECTION
ICONIC ITEMS WOMEN’S A/W 2012 COLLECTION Contemporary style combining heritage and modernity with leather always to the fore
BALLY MEN’S A/W 2012 COLLECTION
ICONIC ITEMS MEN’S A/W 2012 COLLECTION Contemporary style with strong emphasis on leather pieces and details
Bally’s interactive experience During Bally’s presentation of its A/W 2012 men’s collection in January 2012, invited guests were treated to an exciting opportunity to explore the World of Bally through a unique interactive space that showcased an extraordinary array of specially currated multimedia content as well as Bally’s
innovative Scribe Configurator App
SCRIBE CONFIGURATOR APP
VIP
Courtney Love Wearing a Bally SS12 leather coat
NY - August 2012
Diane Kruger Wearing Bally SS12 Stredas sandals
LA - July 2012 Miranda Kerr
Wearing Bally SS12 Stredas sandals NY - July 2012 Sunny Wang and Dinesh Tandon
Taiwan Bally store opening February 2012
DISTRIBUTION
Chic, luminous, wood, white, brown
DISTRIBUTION: Rejuvenated stores
DISTRIBUTION: Points of sales Points of Sales: 688
Retail 159 Franchisee 75 Multibrand 336 Duty Free 93 Outlets 25
Retails & Outlets: 184 Australia 9 Hong Kong 10 China 56 Singapore 4 Austria 2 Switzerland 12 Germany 9 Netherlands 1 Spain 6 France 8 UK 5 Ireland 1 Italy 3 USA 15 Japan 42 Turkey 1
15 48 70
42
9
New Town Plaza, Hong Kong September 13, 2012
NEW OPENINGS
The Bally newest store in Hong Kong at New Town Plaza represents Bally’s sense of luxurious: graceful color palette and natural materials (marble flooring, whool carpet, alcantara shelves, glass tables etc.) are contrasted against light and dark surfaces, endowing the store with depth and grandeur.
BALLY Eyewear
Women and Men
Early Forties
High-class
Sophisticated
Refined
Sport chic
BALLY EYEWEAR: Positionning
TARGET:
BALLY EYEWEAR: Competitive advantages
• Bally: an accessory brand since 1851.
• L’Amy: a know-how since 1810.
• Glasses: an obvious declination.
• Products inspired by shoes and leathergoods codes and designed in collaboration with Bally Creative Directors.
• A modern collection with contemporary style.
• A luxury collection using premium material (titanium, carbon, leather…).
• A collection targeting both Men and Women: higher visibility in stores.
• « Made in France » label.
• A whole collection (ophthalmic and sun) of Asian Fit.
BALLY EYEWEAR: Sunglasses Collection
MEN 1st COLLECTION WOMEN 1st COLLECTION
13 sunglasses models (47 skus) 8 themes
12 sunglasses models (42 skus) 7 themes
GRAND TOTAL: 15 themes - 25 models
TRAINSPOTTING THE CREST “B” BLOCK THE GOAT
BALLY EYEWEAR: Codes
Sunglasses collection for Men
SEGMENTS
POSITIONNING Craftsmanship
Heritage
SPORT & CASUAL
Easy to wear Comfortable
Modern
Functionality Durability
Added value
Image
OFFICE TOP
MEN COLLECTION: Segmentation
Beige color inside temples recalling Bally shoes’ inside and the Crest
B block, Trainspotting (black & white)
Trainspotting (red) Acetate
Metal Injection
Titanium Stainless steel
Carbon
Leather Acetate
CODES
MATERIALS
GLASSES
Casual
CASUAL & SPORT
OFFICE
BY4002A BY4001A BY4000A
BY4006A BY4005A BY4004A
BY4010
BY4009A BY4008A
BY4011 BY4012A BY4013A BY4010A BY4011A
BY4007A
MEN COLLECTION: Products segmentation
TOP
TOP
Craftmanship Heritage
MEN COLLECTION : Top
BY4002A
BY4001A BY4000A
• Acetate sunglasses with the Crest and Bally logo incrusted under epoxy on both temples. • Specific beige lamination on the inside of the temples reminding the inside and the sole of the shoe. • Metal trim on the frame to enlight both sides • B block on the left temple tip as a signature detail.
Grey polarized cat3 Brown cat3 Brown cat3
COLOR SIZE
57/18
LENSES
C00 Black C01 Tortoise C10 Black/tortoise
BY4000A
C00 C10C01
TOP SEGMENT
C00 C11
• Acetate sunglasses with the Crest and Bally logo incrusted under epoxy on both temples. • Specific beige lamination on the inside of the temples reminding the inside and sole of the shoe • Metal trim on the frame to enlight both sides • B block on the left temple tip as a signature detail.
Grey polarized cat3 Brown cat3 Brown cat3
COLOR SIZE
56/17
LENSES
C00 Black C01 Tortoise C11 Green Tortoise
BY4001A
C01
TOP SEGMENT
• Metal frame with bridge and temples recovered by leather. • Leather windsor rims. • Pilot shape. • B Block metal piece on both endpieces. • B block on the left temple tip as a signature detail.
Grey polarized cat3 Brown cat3 Brown cat3
COLOR SIZE
60/15
LENSES
C00 Black C32 Chocolate C22 Cacao
TOP SEGMENT BY4002A
C00 C32 C22
OFFICE
Functionality Durability
Added Value
MEN COLLECTION : OFFICE
BY4006A
BY4005A BY4004A
BY4007A
• Metal frame. • Trainspotting in black and white. • B Block metal piece on both endpieces. • B block on the left temple tip as a signature detail.
Grey cat3 Brown cat3 Grey cat3
COLOR SIZE
59/17
LENSES
C00 Black C02 Brown C10 Light Gun
BY4004A
C00 C02 C10
OFFICE SEGMENT
C00 C02 C20
Grey cat3 Grey cat3 Brown cat3
COLOR SIZE
59/15
LENSES
C00 Black C02 Silver C20 Gold
BY4005A OFFICE SEGMENT
• Metal frame. • Trainspotting in black and white. • B Block metal piece on both endpieces. • B block on the left temple tip as a signature detail.
C00 C10 C02
Grey polarized cat3 Grey cat3 Brown cat3
COLOR SIZE
59/17
LENSES
C00 Black matt C10 Light gun C02 Dark brown
• Combination sunglasses • Titanium front with temples in carbon. • Specific Bally hinge with Black and white Trainspotting and B Block. • B block on the left temple tip as a signature detail.
BY4006A
mat
OFFICE SEGMENT
C10 C02
Grey cat3 Brown cat3 Grey cat3
COLOR SIZE
59/15
LENSES
C10 Light gun C02 Dark brown C20 Black shiny
OFFICE SEGMENT BY4007A
• Combined sunglasses • Titanium front with temples in carbon. • Specific Bally hinge with Black and white Trainspotting and B Block. • B block on the left temple tip as a signature detail.
C20
CASUAL & SPORT
Facile à porter Comfortable
Modern
MEN COLLECTION: Casual & Sport
BY4010
BY4009A BY4008A
BY4011
BY4012A BY4013A
Grey polarized cat3 Grey cat3 Grey cat3
COLOR SIZE
63/15
LENSES
C00 Black matt C20 Black shiny C10 Grey
• Plastic frames. • Metal plate on the bridge reminding Trainspotting. • Metal plates on both temples with Trainspotting and Bally logo engraved. • B block on the left temple tip as a signature detail.
BY4008A
shiny matt
C00 C20 C10
CASUAL & SPORT SEGMENT
Grey cat3 Grey cat3 Grey cat3
COLOR SIZE
60/17
LENSES
C00 Black matt C20 Black shiny C10 Grey
shiny
BY4009A
matt
C00 C20 C10
CASUAL & SPORT SEGMENT
• Plastic frames. • Metal plate on the bridge reminding Trainspotting. • Metal plates on both temples with Trainspotting and Bally logo engraved. • B block on the left temple tip as a signature detail.
Green cat3 Brown cat3 Brown cat3
COLOR SIZE
61/18
LENSES
C00 Black C01 Tortoise C32 Chocolate
• Acetate sunglasses with B Block metal piece on both endpieces. • B block on the left temple tip as a signature detail.
BY4010 & BY4010A
C00 C01 C32
CASUAL & SPORT SEGMENT
Grey cat3 Brown cat3 Brown cat3
COLOR SIZE
58/16
LENSES
C00 Black C01 Tortoise C32 Chocolate
BY4011 & BY4011A
C00 C01 C32
CASUAL & SPORT SEGMENT
• Acetate sunglasses with B Block metal piece on both endpieces. • B block on the left temple tip as a signature detail.
Grey cat3 Gradient brown cat2 Gradient blue cat2
COLOR SIZE LENSES
C00 Black C32 Chocolate C05 Blue
• Acetate front with Trainspotting decoration on the bridge. • Metal temples with brigadier effect (leather effect) • B Block metal piece on both endpieces. • B block on the left temple tip as a signature detail.
BY4012A
C00 C32 C05
CASUAL & SPORT SEGMENT
C00 C32 C05
• Acetate front with metal piece and holes on the bridge. • Acetate temples. • B Block metal piece on both endpieces. • B block on the left temple tip as a signature detail.
Green cat3 Brown cat3 Grey cat3
COLOR SIZE
61/14
LENSES
C00 Black C32 Chocolate C05 Blue
CASUAL & SPORT SEGMENT BY4013A
BY3001A BY3000A
BY3009A BY3006A BY3005A
BY3014A BY3013A BY3012A BY3015A
BY3010A
MEN COLLECTION: Product Segmentation
BY3003A BY3004A
BY3011A BY3016A
BY3002A
CASUAL & SPORT
OFFICE
TOP
COLOR SIZE
BY3000A 51/19
REF.
C00 Black C01 Tortoise C02 Brown
C00 C01 C02
BY3000A TOP SEGMENT
• Acetate frame with the Crest and Bally logo incrusted under epoxy on both temples. • Specific beige lamination on the inside of the temples reminding the inside and sole of the shoe • Metal trim on the frame to enlight both sides • B block on the left temple tip as a signature detail.
COLOR SIZE
BY3001A 55/17
REF.
C00 Black C10 Grey C02 Brown
C00 C10 C02
BY3001A
• Acetate rimless frame with the Crest and Bally logo incrusted under epoxy on both temples. • Specific beige lamination on the inside of the temples reminding the inside and sole of the shoe • Metal trim on the frame to enlight both sides • B block on the left temple tip as a signature detail.
TOP SEGMENT
COLOR SIZE
BY3002A 55/18
REF.
C00 Black C01 Tortoise C20 Tortoise grey
C00 C01
BY3002A
Acetate frame. Metal trim over leather piece recovered by a metal piece engraved with Bally logo. • Specific beige lamination on the inside of the temples reminding the inside and sole of the shoe • B block on the left temple tip as a signature detail.
TOP SEGMENT
C20
COLOR SIZE
BY3003A 51/21
REF.
C00 Black C01 Tortoise C10 Tortoise grey
C00 C01 C10
BY3003A TOP SEGMENT
Acetate frame. Metal trim over leather piece recovered by a metal piece engraved with Bally logo. • Specific beige lamination on the inside of the temples reminding the inside and sole of the shoe • B block on the left temple tip as a signature detail.
COLOR SIZE
BY3004A 50/21
REF.
C00 Black C01 Tortoise C10 Grey
C00 C01 C10
BY3004A
Combination frame. Metal bridge. Bally logo and the Crest are engraved by laser on both temples • Specific beige lamination on the inside of the temples reminding the inside and sole of the shoe • B block on the left temple tip as a signature detail
TOP SEGMENT
BY3005A 56/18
REF.
C00 Black/silver C10 Silver C05 Blue
C00 C10 C05
BY3005A OFFICE SEGMENT
Metal frame . White and black trainspotting. • B Block metal piece on both endpieces. • B block on the left temple tip as a signature detail
COLOR SIZE
BY3006A 56/19
REF.
C00 Black C06 Green C10 Light gun
C00 C06
BY3006A
C10
OFFICE SEGMENT
COLOR SIZE
Metal rimless frame . White and black trainspotting. • B Block metal piece on both endpieces. • B block on the left temple tip as a signature detail
BY3009A 54/19
REF.
C10 Mat Silver C02 Brown C08 Gold
C02 C10 C08
BY3009A
Combined frame: titanium and acetate • B Block metal piece on both endpieces. • B block on the left temple tip as a signature detail
OFFICE SEGMENT
COLOR SIZE
BY3010A 55/18
REF.
C00 Black C10 Gun C05 Blue
C00 C10 C05
BY3010A OFFICE SEGMENT
COLOR SIZE
Combination frame: titanium and acetate • B Block metal piece on both endpieces. • B block on the left temple tip as a signature detail
BY3011A 56/17,
REF.
C00 Black C10 Light Gun C02 Brown
C02 C10 C00
BY3011A OFFICE SEGMENT
COLOR SIZE
• Combination frame • Titanium front with temples in carbon. • Specific Bally hinge with Black and white Trainspotting and B Block. • B block on the left temple tip as a signature detail.
BY3016A 53/19
REF.
C10 Light gun C02 Brown C20 Black
C10 C02
BY3016A
C20
OFFICE SEGMENT
COLOR SIZE
• Combination rimless frame • Titanium front with temples in carbon. • Specific Bally hinge with Black and white Trainspotting and B Block. • B block on the left temple tip as a signature detail.
BY3012A 56/18
REF.
C00 Black C01 Tortoise C20 Grey
C00 C01 C20
BY3012A
Acetate frame. Metal plate enlights the bridge. Bally logo incrusted under epoxy on both temples. • B block on the left temple tip as a signature detail.
COLOR SIZE
CASUAL & SPORT SEGMENT
BY3013A 56/17
REF.
C00 Black C02 Brown C01 Tortoise
C00 C01 C02
BY3013A
COLOR SIZE
CASUAL & SPORT SEGMENT
Acetate frame. Metal plate enlights the bridge. Bally logo incrusted under epoxy on both temples. • B block on the left temple tip as a signature detail.
BY3014A 59/15
REF.
C00 Black C05 Blue/ grey C10 Black/Burgundy
C00 C05 C10
BY3014A
Combination frame. • B Block metal piece on both endpieces. • B block on the left temple tip as a signature detail
COLOR SIZE
CASUAL & SPORT SEGMENT
BY3015A 58/17
REF.
C00 C10 C32
BY3015A
COLOR SIZE
CASUAL & SPORT SEGMENT
Combination frame. • B Block metal piece on both endpieces. • B block on the left temple tip as a signature detail
C00 Black C10 Black/Burgundy C32 Brown/black
Sunglasses Collection for Women
SEGMENTS
POSITIONNING
SPORT & CASUAL
Easy to wear Comfortable
Modern
Casual Image sensitive
FASHION DRESS
Girly Funny Trendy
WOMEN COLLECTION: Segmentation
The Crest Trainspotting
Acetate Metal
Injection
Leather Metal Acetate
CODES
MATERIALS
GLASSES
CASUAL & SPORT
FASHION DRESS
WOMEN COLLECTION: Product segmentation
BY2002A BY2001A BY2000 BY2003A
BY2006A BY2005 BY2004A BY2007A
BY2010 BY2009
BY2008A
BY2001LA
BY2010A BY2009A
FASHION DRESS
Girly Funny Trendy
WOMEN COLLECTION: Fashion Dress
BY2001A BY2000 BY2001LA
BY2002A BY2003A
BY2006A BY2005 BY2007A
BY2008A
BY2004A
C00 C20 C32 C12
• Metal frame with bridge covered by leather. • Pilot shape. • Bally logo engraved on both endpieces. • Swiss goat on the left temple tip as a signature detail.
Grey-flash silver cat3 Grey cat3 Brown cat3 Brown cat3
COLOR SIZE
57/13
LENSES
C00 Black C20 Red C32 Chocolate C12 Biscuit
BY2000 FASHION DRESS SEGMENT
C00 C01 C03 C12
• Acetate sunglasses with the Crest and Bally logo incrusted under epoxy on both temples. • Metal trim on the frame to enlight both sides . • Swiss goat on the left temple tip as a signature detail.
Grey cat3 Brown cat3 Brown cat3 Brown cat3
COLOR SIZE
55/16
LENSES
C00 Black C01 Tortoise C03 Red C12 Beige
BY2001A FASHION DRESS SEGMENT
C00 C22 C32
• Acetate sunglasses recovered by leather only on the outsides of the frame and temples. • Metal piece represented the Crest on both temples. • Swiss goat on the left temple tip as a signature detail.
Grey cat3 Brown cat3 Brown cat3
COLOR SIZE
55/16
LENSES
C00 Black C22 Beige C32 Chocolate
BY2001LA FASHION DRESS SEGMENT
C01 C00 C06
• Acetate sunglasses with a metal piece on both endpieces. • The Crest is embossed on the metal piece. • Swiss goat on the left temple tip as a signature detail.
Grey cat 3 Brown cat3 Brown cat3
COLOR SIZE
60/13
LENSES
C00 Black C01 Tortoise/black C06 Green tortoise/black
BY2002A FASHION DRESS SEGMENT
C06C23C01
• Acetate sunglasses with a metal piece on both endpieces. • The Crest is embossed on the metal piece. • Swiss goat on the left temple tip as a signature detail.
Grey cat3 Brown cat3 Brown cat3 Brown cat3
COLOR SIZE
60/17
LENSES
C00 Black C01 Tortoise/black C23 Burgundy/black C06 Green tortoise/black
BY2003A FASHION DRESS SEGMENT
C00
C00
• Acetate sunglasses with a temple reminding Bally accessory. • Leather is wrapped aroung metal rings. • Swiss goat on the left temple tip as a signature detail.
Grey cat3 Brown cat3 Brown cat3 Brown cat3
COLOR SIZE
60/16
LENSES
C00 Black C02 Chocolate C12 Beige C03 Burgundy
BY2004A
C02 C12 C23
FASHION DRESS SEGMENT
• Acetate sunglasses with Bally logo incrusted under epoxy. • Metal piece represented the Crest on both temples. • Swiss goat on the left temple tip as a signature detail.
Gradient grey cat3 Gradient brown cat2 Gradient brown cat2
COLOR SIZE
58/12
LENSES
C00 Black C01 Tortoise C03 Red
C01 C03C00
BY2005A & BY2005 FASHION DRESS SEGMENT
C03C01
• Acetate sunglasses with Bally logo incrusted under epoxy. • Metal piece represented the Crest on both temples. • Swiss goat on the left temple tip as a signature detail.
Grey cat3 Brown cat3 Brown cat3 Gradient brown cat2
COLOR SIZE
57/15
LENSES
C00 Black C02 Chocolate C03 Red C13 Purple
C13C00
BY2006A FASHION DRESS SEGMENT
C00
• Acetate sunglasses with Bally logo incrusted under epoxy. • Metal piece represented the Crest on both temples. • Swiss goat on the left temple tip as a signature detail.
Grey cat3 Brown cat3 Brown cat3
COLOR SIZE
53/18
LENSES
C00 Black C02 Brown C03 Red
BY2007A
C02 C03
FASHION DRESS SEGMENT
C00 C02
• Acetate sunglasses with Bally logo incrusted under epoxy. • Metal piece represented the Crest on both temples. • Swiss goat on the left temple tip as a signature detail.
Gradient grey cat3 Gradient brown cat2 Gradient brown cat2 Gradient grey cat3
COLOR SIZE
58/15
LENSES
C00 Black C02 Brown C03 Red C13 Purple
FASHION DRESS SEGMENT BY2008A
C03 C13
CASUAL & SPORT
Easy-to-wear Comfortable
Modern
WOMEN COLLECTION: Casual & Sport
BY2010 BY2009
C00 C02 C12
• Acetate theme with contemporary shapes takes inspiration from the Trainspotting. • Specific laminated material on the front reminded Trainspotting. • Bally logo is engraved in both metal trim. • Swiss goat on the left temple tip as a signature detail.
CASUAL & SPORT SEGMENT
Gradient grey cat3 Gradient brown cat3 Gradient brown cat3 Gradient brown cat3
COLOR SIZE
56/19
LENSES
C00 Black C02 Brown C12 Beige C23 Burgundy
BY2009A & BY2009
C23
C00 C02 C05 C23
Gradient grey cat3 Gradient brown cat3 Gradient grey cat3 Gradient brown cat3
COLOR SIZE
59/15
LENSES
C00 Black C02 Brown C05 Blue C23 Burgundy
BY2010A & BY2010 CASUAL & SPORT SEGMENT
• Acetate theme with contemporary shapes takes inspiration from the Trainspotting. • Specific laminated material on the front reminded Trainspotting. • Bally logo is engraved in both metal trim. • Swiss goat on the left temple tip as a signature detail.
BY1003A BY1001A BY1000A
BY1006A BY1005A BY1004A BY1007A
BY1002A
WOMEN COLLECTION : Product segmentation
FASHION DRESS
COLOR SIZE
BY1000A 54/16
REF.
C00 Transparent black C36 Transparent khaki/black C03 Transparent red/ black
C00 C36 C03
BY1000A FASHION DRESS SEGMENT
• Acetate frame with temple trim reminding Bally accessory. • Leather is wrapped aroung metal ring. • Swiss goat on the left temple tip as a signature detail.
BY1001A 54/15
REF.
C00 Transparent black C03 Transparent red/ red C12 transparent beige/ beige
C00 C02 C12
BY1001A FASHION DRESS SEGMENT
COLOR SIZE
• Acetate frame with temple trim reminding Bally accessory. • Leather is wrapped aroung metal ring. • Swiss goat on the left temple tip as a signature detail.
BY1002A 55/16
REF.
C00 Black C22 Brown C06 Green
C00 C22 C06
BY1002A FASHION DRESS SEGMENT
COLOR SIZE
• Acetate frame with the Crest and Bally logo incrusted under epoxy on both temples. • Swiss goat on the left temple tip as a signature detail.
BY1003A 53/16
REF.
C00 Tortoise Black C01 Tortoise brown C03 Tortoise red
C00 C01 C03
BY1003A FASHION DRESS SEGMENT
COLOR SIZE
• Acetate frame with the Crest and Bally logo incrusted under epoxy on both temples. • Swiss goat on the left temple tip as a signature detail.
BY1004A 55/15,
REF.
C00 Black C02 Brown C03 red
C00 C02 C03
BY1004A FASHION DRESS SEGMENT
COLOR SIZE
• Acetate frame with Bally logo incrusted under epoxy. • Metal piece represented the Crest on both temples. • Swiss goat on the left temple tip as a signature detail.
BY1005A 53/18
REF.
C00 Black C24 Amber C05 Blue
C00 C24 C05
BY1005A FASHION DRESS SEGMENT
COLOR SIZE
• Acetate frame with Bally logo incrusted under epoxy. • Metal piece represented the Crest on both temples. • Swiss goat on the left temple tip as a signature detail.
BY1006A 51/17,
REF.
C00 Black C01 Tortoise C03 Transparent burgundy/Black
C00 C01 C23
BY1006A
Acetate frame. Metal piece with Bally logo engraved recovers leather piece Swiss goat on the left temple tip as a signature detail
FASHION DRESS SEGMENT
COLOR SIZE
BY1007A 54/15
REF.
C00 Noir C02 Marron C23 Bordeaux C36 Khaki
C00 C02 C23
BY1007A
C36
FASHION DRESS SEGMENT
COLOR SIZE
Acetate frame. Metal piece with Bally logo engraved recovers leather piece Swiss goat on the left temple tip as a signature detail
Marketing & Communication
MERCHANDISING: Packaging
Trainspotting Crest
CASUAL Sunglasses case TOP sunglasses case
1 case 1 pouch 1 box
1 leaflet
1 case 1 pouch 1 box
1 leaflet
Ophthalmic case
1 case 1 cloth 1 leaflet
EYEWEAR COMMUNICATION: 2012 A/W visual
MERCHANDISING: POP materials
3 VISUALS PER YEAR: 1 sunglasses and 2 optical (in progress)
A5 Showcard
A4 Showcard
90x120 cm Poster
Seasonal POP materials
MERCHANDISING: POP material
1 Brand reminder 1 Tray (3 pieces) 1 Display (3 or 4 pieces)
Display material available:
Permanent POP materials
A combination of wood and white color for the POP display material. The permanent display is inspired by the Bally’s shop universe.
non-contractual visuals
3 or 4 pieces display 3 pieces tray
Brand reminder
MERCHANDISING: POP material
non-contractual visuals
1 Kakemono 1 stand
Event POP material
For the launch of Bally’s eyewear collection: a special stand, combining wood effect and white color. The stand is inspired by the Bally’s shops universe.
Display material available:
INSTITUTIONAL VISUALS: A/W 2012
PR: Worldwide Contacts
Own PR Bally department
External PR agencies Karla Otto, London Richard Pestour Communication, Paris Network Public Relations, München (for
Germany, Austria, Switzerland and the Netherlands)
Nak Shoes, Dimitrios Public Image, Moscow
New York Sydney Singapore Tokyo Hong Kong Shangaï Milan
PR: Institutional campaign / ELLE France 2012/09
PR: Institutional Press Release / Women
PR: Institutional Press Release / Men
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