Karmanta business quiz_final

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Karmanta-2013, National Management Fest Business Quiz Final.

Transcript

General Quotient

• The Taj Mahal was constructed using materials from all over India and Asia and over 1,000 elephants were used to transport building materials. The jasper from Punjab, jade and crystal from China. The turquoise was from Tibet and the Lapis lazuli from Afghanistan, while the sapphire came from Sri Lanka and the carnelian from Arabia. The translucent white marble was brought from which place in Rajasthan?

• Makrana

• The first working model of X was created in 1984 by Chuck Hull and he patented the term ‘Stereolithography‘.

• “X makes it as cheap to create single items as it is to produce thousands and thus undermines economies of scale. It may have as profound an impact on the world as the coming of the factory did....Just as nobody could have predicted the impact of the steam engine in 1750—or the printing press in 1450, or the transistor in 1950—it is impossible to foresee the long-term impact of XXX. But the technology is coming, and it is likely to disrupt every field it touches.”— The Economist, February 10.Identify the most discussed technical term in 2013

3D Printing

Which organization owns these ships?

• In 1963 August 28 famous Afro American gospel singer Mahalia Jackson performed in an event before King. King’s address speech started with the words “I am happy to join with you…”.

• But toward the end of its delivery, Mahalia Jackson shouted to King from the crowd and urged him to speak about something else. The king repeated a particular phrase nearly nine times after that. What?

“I have a dream”

• The Inland Customs line was begun while India was under the control of the East India Company. It covered a distance of more than 2,500 miles. The line was initially made of dead, thorny material such as the Indian Plum but eventually evolved into a living hedge that grew up to 12 feet high and was compared to the Great Wall of China. The primary purpose of this formation was to prevent smuggling of X to avoid the tax. What is X?

• Salt

• X was an administrative unit of the Vijayanagara Empire ruled by Sri Krishna Devaraya of Rayala dynasty. It was the original home of the Eastern Chalukya Empire. Currently it includes the districts Anantapur, Chittoor, Kadapa and Kurnool. How do you know the place?

• Rayalseema

Identify the logo

Brand Quotient

• Recently the website of the brand has been redesigned. Screenshots are displayed in the next three slides. Identify the brand.

Screenshot 1.

Screenshot 2.

What is this?

Identify the manufactures of these watch?

LEGO

• Based on a Social Media Consumer Behavior study, consumers usually decide to switch to contact lenses for specific life events, as in the case of youngsters switching to contact lenses when they move from school to college. Using this insight X targeted youngsters and did activation across colleges across towns and cities, like using its social media page to ask spectacle users to upload their pictures for a new face contest, terming it a model hunt. It offers the chosen faces a chance to transform their look using professional stylists and contact lenses. This propped the X’s Facebook community to among the top ranked in terms of subscribers, likes and shares. Screenshot of X’s facebook page given in the next slide. Identify the brand?

• October 24th was celebrated as a special day in Newyork, decreed by Mayor, Michael Bloomberg. The honour is bestowed in celebration of X's long-standing relationship with the city, which began thirty-five years ago when he opened a fashion boutique on Madison Avenue. Identify X founder of a well known fashion house?

Giorgio Armani

• Which brand created India’s first ever crowd-sourced kiss song along with a special music video featuring Alia Bhatt?

• “The mark is expected to provide a much-needed identity to the brand(X) as an assurance of purity and genuineness to customers to boost sales. This is part of the ongoing reform measures in the sector to keep up with the changing times,” the Ministry of Small and Medium Enterprises said in the release of this mark on October 2, 2013. What was the event?

Release of Khadimark

Business Quotient

• Which famous company did Sanjay Mehrotra form, headquartered at Milpitas, california, this company produces what are today known as pendrives?

• James Bond car Lotus Esprit S1 capable of transforming into a submarine, displayed in the National Motor Museum, Beaulieu. RM Auctions auctioned the white Lotus Esprit in London on September 9, 2013 for 550,000 pounds.

• Just after the auction the buyer said“It was amazing as a little kid in South Africa to watch James Bond in The Spy Who Loved Me drive his Lotus Esprit off a pier, press a button and have it transform into a submarine underwater, I was disappointed to learn that it can't actually transform. What I'm going to do is upgrade it with a Tesla electric powertrain and try to make it transform for real.”

Who bought the car in the auction?

ELON MUSK, CEO of Tesla Motors

• Name the largest the apex business organisation in India Established in 1927, on the advice of Mahatma Gandhi by GD Birla and Purushottam Das Thakurdas?

• The Beige Book, more formally called the Summary of Commentary on Current Economic Conditions, is a report published eight times a year. Who publishes it?

FEDERAL RESERVE

• Six young nationalists led by social reformer G. Subramania Aiyer started X on September 20, 1878. X currently owned by Kasturi & Sons Ltd (KSL), India's leading media house. What is X?

Identify?

VIAGRA (Sildenafil citrate)

• What in the world of Tatas is Malabar Princess?

• First Plane of Air India started as Tata Airlines

Spot the Logo!

Id de’ Ads

Yatra.com by McCann Worldgroup

Tide by Leo Burnett

Moods by R K Swamy BBDO

Justdial by McCann world group

Western Union by McCann worldgroup

Behave yourself India,The Hindu by O&M

PHILIPS

Vim

Tech & Social

Its a bra that tweets each time it is unclasped. It is part of the brand’s cause marketing around breast cancer. A special mechanism is hidden under the hook of this bra. Every time it is unhooked, it sends a signal to a cell phone, the cell phone notifies a server, and the server generates the tweet… It’s the first and only bra that tweets with a mission to remind you one thing you should never forget: your monthly breast self exam! The fitness division of which Swiss multinational food and beverage company behind the campaign?

• Nestle

• Broadcom BCM2835 system on a chip (SoC).

• ARM1176JZF-S 700 MHz processor.• VideoCore IV GPU• Originally shipped with

256 megabytes of RAM, later upgraded to 512 MB.

• It does not include a built-in hard disk or solid-state drive, but uses an SD card for booting and long-term storage.

• Originally released two versions priced at US$25 and US$35.

• ID the device?

Raspberry Pi

ID the personality? Launching presentation of what in Menlopark?

• Amit Singhal, senior vice president of search launching the latest Humming Bird Algorithm.

• X an iOS game was published as “Challenge your vocabulary and spatial reasoning skills by sliding rows and columns of letters in a 6x8 grid to form words.”

• Later the company was named after X. Identify X?

Imangi Studios

• From Dec. 1, 2011 onwards 851 X 315 pixels became a popular dimension among Photoshop users. Why?

Google dedicated this Doodle to whom?

• M. S. Subbulakshmi's 97th Birthday

'Pulse' a News Reader App acquired by Which tech giant ?

• What is the common name for a community-operated workspace where people with common interests, often in computers, technology, science, digital art or electronic art, can meet, socialise and/or collaborate.

• Hackerspace

Connect+

• Force India Sponsors

Susan Bennett

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