Karen haller colour & design chinwag psych audience presentation v1.0

The Colour of Money

@KarenHaller 1.

attracts your ideal customers,

increases positive brand awareness and

ultimately increases sales

Tw: @KarenHaller Fb: Karen Haller Colour And Design www.karenhaller.co.uk karen@karenhaller.co.uk © 2014 karen haller

2.

Tw: @KarenHaller Fb: Karen Haller Colour And Design www.karenhaller.co.uk karen@karenhaller.co.uk © 2014 karen haller

3.

Colour Psychology in Business Branding

Colour is more than just a visual experience; colour is an

incredibly powerful phenomenon used to influence us every

day of our lives. It can influence our mood, behaviour and

feelings; making us move quickly, feel relaxed, take action,

eat more and spend more.

Colour plays a powerful role on your customer’s

emotions, and their purchasing decisions.

red & yellow* aimed at children

triggers excitement

fun uplifting happy motivation

Tw: @KarenHaller Fb: Karen Haller Colour And Design www.karenhaller.co.uk karen@karenhaller.co.uk © 2013 karen haller

4.

Colour Psychology in Business Branding

* All colours within a brand will have an overall psychological impact.

Red* in this context

triggers energy stamina

excitement

power, motivation masculine colour of energy

Tw: @KarenHaller Fb: Karen Haller Colour And Design www.karenhaller.co.uk karen@karenhaller.co.uk © 2014 karen haller

5.

Colour Psychology in Business Branding

* All colours within a brand will have an overall psychological impact.

Orange* in this context

triggers

cheap & cheerful fun

Tw: @KarenHaller Fb: Karen Haller Colour And Design www.karenhaller.co.uk karen@karenhaller.co.uk © 2014 karen haller

6.

Colour Psychology in Business Branding

* All colours within a brand will have an overall psychological impact.

Colour Psychology in Business Branding

HOW IMPORTANT IS USING COLOUR TO THE

SUCCESS OF YOUR BUSINESS?

“Up to 80% of the assessment you make on anything is

based on colour alone.” - The CCICOLOR-Institute

“The correct use of colour can increase your brand

recognition by up to 80% “ - University of Maryland

“85% of shoppers place colour as a primary reason for

when they buy a particular product or a service”

- KISSmetrics

Tw: @KarenHaller Fb: Karen Haller Colour And Design www.karenhaller.co.uk karen@karenhaller.co.uk © 2014 karen haller

7.

“Colour is registered by the

brain before either images or

words.” - University of Loyla,

Maryland study

…when light strikes the human eye,

the varying wavelengths via the retina

are converted into electrical impulses.

These pass to the hypothalamus

which is part of the brain governing

our hormones and endocrine system.

Colour is emotion

Tw: @KarenHaller Fb: Karen Haller Colour And Design www.karenhaller.co.uk karen@karenhaller.co.uk © 2014 karen haller

8.

Tw: @KarenHaller Fb: Karen Haller Colour And Design www.karenhaller.co.uk karen@karenhaller.co.uk © 2014 karen haller

9.

Applied colour psychology in business branding is not about trying

to be everything to everyone. It’s not about choosing colours you

like or even fitting into what is perceived as an industry norm.

Colour Psychology in Business Branding

Colour Psychology in Business Branding

THE ADVANTAGES OF USING COLOUR IN YOUR

MARKETING & COMMUNICATION MATERIALS

Grabs attention

Triggers emotion

Standing out

Builds trust

‘Own’ your brand colour

Tw: @KarenHaller Fb: Karen Haller Colour And Design www.karenhaller.co.uk karen@karenhaller.co.uk © 2014 karen haller

10.

© 2014 karen haller Tw: @KarenHaller Fb: Karen Haller Colour And Design www.karenhaller.co.uk karen@karenhaller.co.uk

11.

If you are interested in why you spend money or how to get

people to spend money with you…. then you need to start

getting interested in the psychology of colour.

Colour Psychology in Business Branding

© 2014 karen haller Tw: @KarenHaller Fb: Karen Haller Colour And Design www.karenhaller.co.uk karen@karenhaller.co.uk

11.

If you would like to find out more then download my free

e-book

7 Mistakes Most Business Owners Make with Their

Branding Colours

Colour Psychology in Business Branding

w: karenhaller.co.uk

tw: @karenhaller

fb: Karen Haller Colour And Design

e: karen@karenhaller.co.uk

@KarenHaller

Q&A

13.