Just-in-Time Marketing Organization – Infographic - Accenture · 2019-07-12 · Title: Just-in-Time Marketing Organization – Infographic - Accenture Author: Accenture Subject:
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Copyright © 2016 Accenture All rights reserved. 16-0237
Between September and November 2015, Accenture surveyed 532 chief marketing o�cers to quantify marketing ine�ciencies and identify marketing attitudes and behaviors. We discovered some top tier marketers behave and operate di�erently to achieve greater rewards than their peers.
<20% Fewer than 20% of the individuals that marketers reach are the right customers for the product or service on o�er
Just-in-time marketers have:
Three characteristics of just-in-time marketers:
Building the Just-in-Time Marketing OrganizationResearch highlights the practices of e�ective marketing organizations
JUST-IN-TIME MARKETING SETS SOME ORGANIZATIONS APART
JUST-IN-TIME MARKETERS TEND TO GROW FASTER THAN THEIR PEERS
JUST-IN-TIME MARKETERS BEHAVE AND OPERATE DIFFERENTLY
% reporting greater than 26% 1-year growth
Just-in-time marketers
Everybody else
% reporting greater than 26% 3-year growth
Everybody else
Just-in-time marketers
More customerknowledge
Leverage centers of excellence for digital
and analytics skills
30%
10%
38%
12%
VAST AMOUNTS OF MARKETING SPEND IS BEING WASTED
Embed digital and analyticscapabilities throughout
the organization
Independently chooseor invest in IT solutions
Greater marketingagility
Better channelcapabilities
Everybodyelse
66%
26%
Just-in-timemarketers
Everybodyelse
65%
44%
Just-in-timemarketers
Everybodyelse
56%
14%
Just-in-timemarketers
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