Just 2It! Social media for marketing programs - CMED Conference

Welcome to the CMED Conference!

Just 2It! Technologies in Continuing

Education and

Professional Education

• Highlights of 2.0 technologies and services

• Facebook example - program promotion and potential as learning environments

• Web 2.0 tools we learn about from each other

FacilitatorIn social networking, we all

contribute to the content!

Vickie Maris, lifelong learner, blogger, Web 2.0 explorer, educational solution providervjmaris@purdue.edu www.reachlearners.blogspot.com

765-496-6845

Engineering Professional Education

Purdue University

My Influencers

Web 2.0

Creativity

Collaboration

Sharing

An observation of technology uses along the sidewalks of Purdue University

• 5 minutes on the sidewalk between classes under the Purdue bell tower

• Photos taken: Sept. 28, 2007

Social network users• Facebook – lifestyle play, more than 300 million

(60 million last year) active users; 65 million engage with FB through a mobile device; 50% active users log on daily; fastest growing demographic - users 35 years and older; 2 billion photos uploaded monthly (…Facebook statistics)

• MySpace – 110 million monthly active users globally; 1 in 4 Americans on MySpace; 300,000 new people sign up every day (…TechRadar blog)

• Twitter – microblogosphere; only 40% of its users return a month after signing up

Why the interest in Web 2.0?

• Strong support for collaboration in the creation process

• Belief that “my point and how I express it” matters

• Need to feel connected to one another

• Growing form of literacy– Multi-tasking– Collective intelligence

Give a face to your audience

Fans of the page

Photo albums

Create an event

Fans can share your page

Post a discussion topic for your fans

Promote your fan page with an ad

Title: up to 25 characters

Body: up to 135 characters

Dawn of Promise Farm page in Facebook

Fan page badge on your website

Facebook Pages and Groups• Send messages to list of friends (up to 1500)

• Broadcast new notes to friends

• More info you enter in profile, the more targeted FB is with unsolicited info

• Enable the wall in your Page – without an enabled wall you might as well skip a FB Page or Group

• Your new page is separate from your personal profile

Facebook Pages and Groups• Don’t redirect users out to other sites with

wall posts or notes• Host FB apps in Pages but not in Groups• Select “Global” so your FB page can be

searched and publicly viewed (“Secret” setting might be a way to use FB to teach a course)

• Page fans can’t “invite” others to join but they can “share” the page

• FB Pages can be public; Groups can’t be public

Facebook Pages and Groups

• Join a Group and the name of the group appears on your profile

• Become a fan of a Page and the Page logo appears in your profile

LinkedIn Profile

LinkedIn Answers

LinkedIn Reading List

Get Going . . .

Don’t let perfect be the enemy of good.Mark Pincus,CEOZynga Game Network

Get Going . . .

Table discussionCome up with a way you might use a FB Fan Page or Group to promote your event. (What type of wall posts? Photo uploads? Video uploads? Links?)

Come up with title and body copy for an ad to promote your Fan Page

Discuss how you might use the Questions/Answers section of LinkedIn

What are blogs?

• Powerful – allow millions to publish and millions to respond

• Engaging – both writer and reader can participate

• Easy to create – takes 5 minutes or less in service such as blogger.com

• Plentiful – Technorati says 175,000 new blogs created per day; 1.6 million posts per day or over 18 updates per second

How do instructors use blogs?

• Marketing of a course

• Extend a class discussion or create an exclusively-online discussion

• Links to homework help (animated video homework solutions)

• Online learner communities in which students help one another

What are wikis?

• Collaborative public writing tool

• User-generated and maintained

• Content rich

• Fully-editable

• Useful when desired end result is a website-like product designed by the participants

A little wiki history

• What I Know Is – Ward Cunningham was creating the WikiWikiWeb and learned that wikiwiki means “fast”– Highly collaborative composing and creativity– Wikis have watch lists

Using wikis in education

• Group service learning project

• Wiki was accessible to all groups in class and was updated daily

• Client of service learning project had constant access to wiki as project was developing during semester

• Students/instructor always informed of updates through watch lists

EDCI 561 wiki

Google Blogs Alert for: Dawn of Promise FarmUpdates on the happenings at Dawn of PromiseBy Life-long Learner Vickie(Life-long Learner Vickie) At Dawn of Promise Farm in Battle Ground, Indiana, Vickie Maris is working with Serendipity's Savannah in preparation for the testing to obtain registration through the Delta Society...

Other Services

• TinyChat – no account needed for room; up to 12 with videocam; record at pro level; no downloading; quicker than Skype

• Youtube (Ted.com for professional videos)• Voicethread – post video, audio

illustrations, etc.; users can comment via text, audio or video

• Ning – a service for building your own social network

• Delicious – social bookmarking

See ya’ at CMED in 2010!