June 14, 2010 Prepared by: Emily Newark Account Manager, BDC.

June 14, 2010Prepared by: Emily Newark

Account Manager, BDC

1. DEMOGRAPHICS

2. KNOWLEDGE-BASED ECONOMIES

3. COMPETITIVENESS

4. COMMUNITY-ENHANCEMENT

Recession exacerbated the problem

Time is limited

Highly mobile workforce◦ If you don’t proactively look for these people;

others will.

High paying jobs won’t come to the area without an educated workforce.

it’s a cycle High paying jobs are an integral part of a

strong economy – spinoff effect to the rest of the community

These factors are all leading to a competitive nature amongst communities to attract a young, educated workforce.

Young adults are twice as likely to move to other states or provinces as middle-aged people.◦ Cities/areas recognize the future of their

economies depends on attracting young professionals NOW!....

“Mom, Dad, I am moving home.”

McGill University, Montreal, Quebec

GO HABS GO!!!!

Opportunity!

Not just about experience, but exposure to the opportunities that exist in the area.

Importance of programs such as the Summer Job Placement Program

Our local employers have to recognize the long-term value of hiring summer students within their industry

ENGAGE

RETAIN

ATTRACT

ENGAGE

Vitality – strong economies attract strong individuals

Participate in on-campus recruitment and summer-job programs

Stress the natural strengths of the area◦ Relatively low cost of living◦ Security – good place to raise a family◦ Proximity to border◦ Educational facilities◦ Affordable recreational activities; golf clubs, the

River, sports teams etc. -

◦ Globe and Mail article from June 01, 2010, “Full list of Top 50 Employers for Young People” There are several factors which stand out amongst

the top employers: Environmentally friendly Immediate health benefits Generous annual vacations starting after one year Top-ups to maternity leave Alternative or flexible work options Professional development opportunities & mentorship Subsidies for additional education*

These are no longer seen as perks!

We need to encourage our YP’s to become active members in our community organizations◦ Brockville Chamber Future Leaders Initiative◦ Rotarac

It’s about more than just inclusion; it’s about empowerment and a sense of contribution◦ Highlight the work & successes of our younger

citizens

Sports leagues Music scene Outdoor activities Creative arts Diversity Restaurants Schools Access to health care

Job security – vitality of the economy

The engagement in the community, the sense of contribution to the area and quality of life, are what ultimately lead to retention.

Engage your YP’s to serve on boards and commissions◦ In meaningful & challenging roles

Encourage top-employers to participate in student summer job placement programs

Market directly to the younger generation◦ Organize music festivals, cultural festivals that

include appeal to young adults - EXPOSURE

As an economic area we need to provide YP’s with the opportunities, sense of purpose, resources and social avenues that make them want to come live and prosper in our area.

THE FUTURE OF OUR ECONOMIC PROSPERITY DEPENDS ON IT!