Journey to the cloud P.Viaene Microsoft BeLux

Journey to the Cloud

Patrick ViaeneCloud Sales ManagerMicrosoft Belgium & Luxemburg

Industry transformation …

1970s & 80s

MAINFRAME

2000s

WEB

TODAY

CLOUD

1990s

CLIENT/SERVER

Patrick ViaeneCloud Sales ManagerMicrosoft BeLux

Mail - patrickv@microsoft.comLinkedIn - http://be.linkedin.com/in/patrickviaeneMessenger – patrickv@messengeruser.com Twitter – @patrickvia

So, who are you listening to?

Your best moment of attention the next 40 minutes....(and your main lesson learned for today)

Intensity ofaudience attention(meaning you are still awake)

Presentation time(or my overload of slides)

Your Best “Pay Attention” Moment Of Today

Slide 8Slide 1

Slide 30

Types Of Cloud Environments:IAAS – PAAS - SAAS

You m

anage

Private(On-Premise)

Infrastructure(as a Service)

You m

anage

Managed b

y vendor

Platform(as a Service)

You m

anage

Managed b

y vendor

Software(as a Service)

You m

anage

Managed b

y vendor

Cloud !!

Virtual!

Private

Public Hoste

d

Dedicate

d

Shared

Hybrid

Dynamic

Cloud flavours

Public Cloud

On Premise “Private Cloud”

Partner Private Cloud

AvailabilityCost-efficiency

Data controlPartner-servicedChannel deliveryChannel billing

CAPEXDedicated hardware

Owned/Rented LicencesWorkload Flexibility

AvailabilityCost-efficiency

Data controlPartner-servicedChannel deliveryChannel billing

OPEXShared / Dedicated

Licence FlexibleWorkload Flexibility

AvailabilityCost-efficiencyData Control

Partner-servicedMicrosoft deliveryMicrosoft billing

OPEXShared hardware

No LicencesWorkload Flexibility

Virtual

Syndicated

Cloud !!

The horseless carriage syndrome…

The horseless carriage syndrome…

"If I had asked my customers what they wanted, they would have said a faster horse."- Henry Ford

“There will never be more than 1 million units because of the limited availability of good drivers” - Daimler Company

Marketing & Finance

Engineers

Customers

“The horse is here to stay but the automobile is only a novelty, a fad.”

- Bank analyst

Analysts

…designed whip holders into the automobiles for the first 6-7 years, even though there was no horse…

(there were 8 million by 1918, over 600 million today)

YOU CANNOT PLAN FOR THE FUTURE IF

YOU DO NOT KNOW WHAT

YOU’RE NOT PREPARED FOR.

DISRUPTIVE THINKING – RULE #1

NEVER ATTEMPT TO PREDICT THE FUTURE.

BEHIND EVERY STRATEGY THERE IS A FALSE

ASSUMPTION.

DISRUPTIVE THINKING – RULE #2

YOU CANNOT OUTPERFORM

A MARKET IF YOU ADHERE

TO ITS CONVENTIONS

DISRUPTIVE THINKING – RULE #3

YOU CANNOT PLAN FOR THE FUTURE IF

YOU DO NOT KNOW WHAT

YOU’RE NOT PREPARED FOR.

DISRUPTIVE THINKING – RULE #1

Customer adoption of cloud services

Public Sector

& Verticals

Small & Medium Bizz Enterprise

Technology transitions driving a change….

PHYSICAL VIRTUALIZED CLOUD

Source: IDC Server Shipment Forecast, Dec 2010 (Converted from CY to Microsoft FY)

MACHINE SHIPMENTS 2011 - 2014

7.7M8.2M

8.6M 9.0M

in FY15:~36.7 Million Servers~26% Virtualized Servers~84.9 Million Virtual Instances

FY 2011 FY 2012 FY 2013 FY 20147,000,0007,500,0008,000,0008,500,0009,000,0009,500,000

10,000,000

SHIPPED MACHINES VIRTUALIZED

Source: IDC 2010 Server Virtualization Module, Nov 2010

2010 2011 2012 201318%19%20%21%22%23%24%

19%20%

22%23%

What value do you hope to find in Cloud ?McKinsey Research

SMB Cloud Adoption Study Dec 2010 - Global Report (Edge Strategies)

Adoption drivers for cloud computing

77%

71%

63%

50%

Software will always

be up to dateCan use application

from any device anywhere

Will reduce costs

Will have access to new services and apps that we wouldn’t have

in-house

NEVER ATTEMPT TO PREDICT THE FUTURE.

BEHIND EVERY STRATEGY THERE IS A FALSE

ASSUMPTION.

DISRUPTIVE THINKING – RULE #2

TC

O/S

erv

er

# of Servers

Fact - Acquisition cost is 10% of IT Spend• Ability to negotiate considerable savings for

hardware, power and bandwidth due to scale.Fact - 85% of datacenter capacity is idle on average • Pooling demand from diverse customer base can

dramatically increase (~3x) utilization.Fact - 70% of IT budget is spent maintaining datacenter operations• Data-center automation and application of multi-

tenancy significantly reduce labor costs.

Cloud computing economies of scaleBenefits of going Cloud for customers

YOU CANNOT OUTPERFORM

A MARKET IF YOU ADHERE

TO ITS CONVENTIONS

DISRUPTIVE THINKING – RULE #3

Specific Belgian examples

Kiosk workersThink hospital nurses, blue collar workers, trainers

Affiliate OrganisationsCar brand wants control of independent dealerships’ PC’s

New mothercompany wants fast control over IT of newly acquired daughtercompany

Laggard IT company is acquired by early IT adopter

Large Online CampaignsTelco launches massive ‘apology’ campaign

Transformation is happening…

You Need to Skate Where the Puck is Going

New Solutions (and Services) are available for:

Private Clouds

Public Clouds

Hybrid Clouds

IT will be Delivered as a Service

How can we help you ?Our commitment to the Cloud

BUSINESS APPSCOLLABORATION DATABASE PLATFORMCOMMUNICATIONSPRODUCTIVITY DESKTOP MGMT IDENTITY

ON-PREMISE and HOSTED CLOUDS

Cloud Offerings for you• Productivity in the Cloud and on the PC• Email, collaboration, communication.• Components also available separately• Windows 7 Enterprise upgrade license

+ Anti-Malware+ Management Console

• Infrastructure management democratized• CRM in the Cloud• Integrates with on-premise• Integrates perfectly with Office 365• Focus on your app, not the infra• Efficient, scalable at low cost• Pay for actual usage

The possibilities are endless, but....

TALK DOESN’T COOK RICE

Old Chinese Proverb

Try what Cloud can do for you

www.office365.be

www.windowsintune.be

http://crm.dynamics.com/

Thank You.

(Q&A during the coffee I guess…)