Joomladay Hu 2008 - SEO For Joomla! 1.5
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www.joomlatools.org
SEO for Joomla! 1.5How to bake a search engine optimised site.
Joomladay HU, October 2008
www.joomlatools.org
Johan Janssens
Joomla!
• Developer• Founder
Joomlatools
• Managing Director• Lead Architect
http://www.joomla.org http://www.joomlatools.org
Joomladay HU, October 2008
www.joomlatools.org
Ingredients ?Laying it out on the table.
Joomladay HU, October 2008
www.joomlatools.org
Joomla 1.5
Joomladay HU, October 2008
www.joomlatools.org
A SEO Expert
Joomladay HU, October 2008
www.joomlatools.org
Our goal ?Convert, convert ... convert !
Joomladay HU, October 2008
www.joomlatools.org
A great cake.
Joomladay HU, October 2008
www.joomlatools.org
Conversion ?
Joomladay HU, October 2008
www.joomlatools.org
Conversion !
Joomladay HU, October 2008
www.joomlatools.org
Think like Google !Know your enemy ...
Joomladay HU, October 2008
www.joomlatools.org
Damn Robots !✓ Good page titles
✓ Headings
✓ Links to follow
✓ Data, data, data✓ Data, data, data
Joomladay HU, October 2008
www.joomlatools.org
Title Tag<head><title>Keyword</title></head>
H1, H2, H3<h1>Most Important</h1><h2>Second Most Important</h2><h3>Third Most Important</h3>
Strong<strong>Keyword</strong><b>Keyword</b>
Joomladay HU, October 2008
www.joomlatools.org
Image<img src=”keyword.jpg” alt=”keyword” />
Hyperlink<a href=”http://www.mysite.com/webpage.html” title=”keyword”>Keyword in Anchor Text</a>
Joomladay HU, October 2008
www.joomlatools.org
20% on site optimisation !
Joomladay HU, October 2008
www.joomlatools.org
80% off site marketing !
Joomladay HU, October 2008
www.joomlatools.org
The recipeTime to start cooking.
Joomladay HU, October 2008
www.joomlatools.org
How to setup Joomla for SEO ?
• SEO configuration settings
• Using an semantic template
• Turn of global keywords and site description
Joomladay HU, October 2008
www.joomlatools.org
Semantic template ?
Joomladay HU, October 2008
www.joomlatools.org
- Article title
- Article alias
- Article keywords- Article description
- Menu title- Menu alias- Menu page title
How to optimise your content ?
Joomladay HU, October 2008
www.joomlatools.org
How to optimise your site ?
2. Other tools (Xmap, SEF, ...)
1. Using feeds
3. Tips and tricks
Joomladay HU, October 2008
www.joomlatools.org
Can it be done ?Nooku.org an example
Joomladay HU, October 2008
www.joomlatools.org
http://www.nooku.org
Joomladay HU, October 2008
www.joomlatools.org
keyword : nooku (April)
Joomladay HU, October 2008
www.joomlatools.org
keyword : nooku (July)
Joomladay HU, October 2008
www.joomlatools.org
keyword : nooku (October)
Joomladay HU, October 2008
www.joomlatools.org
keyword targetting
1. joomla content translation2. joomla multi lingual3. nooku
Joomladay HU, October 2008
www.joomlatools.org
Practice makes perfect !
Joomladay HU, October 2008
www.joomlatools.org
Questions ?Speak up now or be silent forever...
Joomladay HU, October 2008
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