Joomla SEO June 2015 - Sydney Joomla User Group

Joomla SEO

Sydney Joomla User GroupPresented by Tim Plummer

09/06/2015

How SEO used to be

What SEO is like now

Google is King in Australia

• Google handles approx 92.82% of Australian online searches

http://www.smh.com.au/digital-life/digital-life-news/google-loses-search-share-yahoo-rises-20150112-12l4c0.html (Dec 2014)

• Bing 4.88%• Yahoo 1.33%• Everything else 0.97%

Google in US

• Google handles approx 75.2% of US online searches

• Bing 12.5%• Yahoo 10.4%• Everything else 1.9%

Baidu is King in China

• Baidu has approx 79.48% market share (by Revenue) in China

• Google China 11.91%• Sogou 5.54%• Other 3.07%http://www.chinainternetwatch.com/12678/search-engine-market-overview-2014/ (2014)

Leaked Google Quality Rater Guidelines

Ensure your website is professional

• Make sure you have the basics– Privacy policy– Sitemap• Xmap used to be most popular way in Joomla, now

project is dead. OSMap is a recent fork with free version.

OSMap

OSMap

• Chose which menus should appear on sitemap

Submit your sitemap

• Make sure you submit your sitemap to Google Webmaster Tools https://www.google.com/webmasters/

Adding sitemap.xml

• I usually take XML link and put into sitemap.xml file, so other search engines can find it

• replace & with & in the sitemap url

Visible contact info

• Does your website have:– Phone number– Address– Contact form

About Us page

• Does your website have an about us page?

Mobile Friendly

• Responsive design

Quick to load

• Make your site load as fast as possiblehttps://developers.google.com/speed/pagespeed/insights/

• Web host can have speed impact

Onpage SEO

• 1 keyword per page• No keyword stuffing• Good internal linking• No sneaky redirects• Avoid hidden text

Demonstrate Authority

• Publish interviews, photos, videos and other media

Case Studies and Reviews

• Collect case studies and reviews from customers and share on your website and/or relevant review sites for your industry

Maintain your site

• Check Google WebMaster Tools for broken links and other issues

• https://www.google.com/webmasters/

Update content frequently

• Update your content as often as appropriate based on the purpose of the site.

• More pages = greater chance people will find

Every page must be useful

• Remove duplicate content.– www.screamingfrog.co.uk/seo-spider/ Free tool to

crawl website and tells you meta description & title, which can be dumped into spreadsheet

• Get rid of useless pages

Use videos

• Google owns YouTube• There is a high correlation between websites

that rank highly and those that use video

User engagement

• Encourage comments & social shares

Reputation management

• Does your company have a positive reputation online?

Keywords are useless

• Leave Meta Description and Meta Keywords blank in your global config

Keyword Research

• Use Keywords in your competitors sites as research

Keyword Research

• https://adwords.google.com/KeywordPlanner

Control what Google Displays

• Set Browser Page Title for each menu item

Google search results

• If you don’t put meta description, Google will choose what to show

Control Google’s description

• You can choose whattext Google will show

Don’t take shortcuts

• Play the long game – offer good quality consistent content

• Bad SEO can penalize your site• Short term tricks may give temporary boost,

but can cause problems later

Questions?

Tim Plummerwww.timplummer.com.au

@bfsurvey