Jonathan Tarud

MOBILE APPSOpportunity or Risk?

@jonathant

Jonathan Tarud

START OF A NEW

ERA

THE REVOLUTION IS OVER

ONE BILLION SMARTPHONES!

WE HAVE A

WINNER

WINNERS FOR NOW

STARTUPS = GROWTH

HIGH GROWTH, VERY LITTLE REVENUE

COMPANIES NEED REVENUE

RISK 1: MONETIZATION

45.6 BILLION APP DOWNLOADS IN 2012

MONETIZATION

89%

11%

Free Paid

10%

90%

More than $3 USDLess than $3 USD

MONETIZATION TYPES• Subscription

• Free

• With ads

• In feed ads for social apps?

• Banners suck

• In app purchase

• Paid, one time fee, but no upgrade ;(

One dollar in iOS, 24 cents on Android

THE BIG GUYS

14% of Revenue17% of Revenue

RISK 2: DEVELOPMENT

DEVELOPMENT COST 2-3X•Web back end

•Open up an API

• iOS native

•Android native

•HTML 5 mobile web

No shortcuts allowed

ANDROID FRAGMENTATION• Android: 100 devices?

• Less than 2% running the latest version of OS

RISK 3: ITERATION SPEED

APPROVAL TIMES

Text

Build an MVP fast. Pivot if necessary.

24 hours

8-15 days

APPROVAL TIMES

?

• Fast release cycle

• Cheaper, less code

• Truly multiplatform

• Access to geolocation

• Photo uploads

The good

The bad•No push notifications

•No geofencing

•No access to address book

•Limited user experience

QUESTIONS?• @jonathant

• CEO at Koombea

• jonathan@koombea.com