John graham - The added value of associations in a fast changing and connected world

Global Trends in Association Management

John H. Graham IV, FASAE, CAEPresident & Chief Executive Officer

ASAEWashington, DC

Agenda

• Who We Are • Association Market in the United

States• Trends Impacting Associations• Q&A

Who We Are

Who We Are

ASAE: The Center for Association Leadership

Founded in 1920

Based in Washington, DC, with representative offices in South Korea and China

21,000 members

10,000 organizations

United States and 50 countries

What We ProvideLEARNING KNOWLEDGE

COMMUNITY ADVOCACY

Association Market in the U.S.

In the United States …

1 in 3

In the United States …

… Associations represent virtually every profession and industry sector.

Size & Scope of U.S. Associations

• There are roughly 92,000 trade and professional associations in the U.S.

• There are nearly 1.3 million charities, foundations, and similar organizations.

• Other types of tax-exempt entities in the U.S. include social welfare organizations, labor unions, colleges and universities, churches, veterans’ groups, and more.

Trends Impacting Associations

Trends Impacting Associations *

Demographic Shifts

Sector Blurring

Volunteerism

Technology

Advances

Networks Organize/ Enable

*Adapted from Convergence: How five trends will reshape the social sector,

The James Irvine Foundation and La Piana Consulting, November 2009

Demographic Shifts

Under 25

25-34

35-44

45-54

55-64

65 or older

0% 10% 20% 30% 40% 50%

1%

3%

18%

30%

39%

6%Typical age distribution

of a professiona

l society

…todayMcKinley Marketing Member

Research

Demographic Shifts

Multiple generations working side-by-side Learn to share leadership across

generations and cultures.

Growth in the Hispanic population is huge. By 2050, 1 in 3 Americans will be Hispanic. Now 1 in 7.

Technology Advances Us

Associations have been quick to adopt social media Now need to improve ability to

effectively choose among the channels

No single organization-wide identity

Mobile is it

Technology Advances Us

Mobile Impacts Multiple Aspects of Our Work

Web, tablet, and smart phone platforms

Advertising is different on each platform

Content distribution is different on each platform

Prediction…

Prediction…

Evolution of Mobile Access

Technology Advances Us

Content now from three different sources Association Members Outside sources

The trick is to aggregate content from all three sources, package it, and deliver it in a format the end user wants.

Networks Organize/Enable Us

Applying the new ways of networking to the traditional model. Allows for deeper, more meaningful collaboration Opens and encourages a global and diverse community

of thought and practice.

Associations may no longer be “institutions.” Less focused on the organization as a central unit Find ways to have impact across networks and

programs. Forge new and/or collaborative partnerships.

Volunteerism Under Pressure

Economic & time pressures make Virtual Volunteering and Micro Volunteering more attractive.

Challenged to align volunteer opportunities with an increasingly diverse pool of volunteers.

Engage in meaningful work.

Sectors are Blurring

More for-profit organizations see the value of “doing well by doing good”

More not-for-profit engaged in for profit activities

Challenge to associations is to thrive in a blended economy

When Five Trends Converge

OUCH!

Demographic shifts

Sector blurring

Volunteerism

Networks for organizing

Technology

advances

It is the convergence of trends in motion and the accelerated speed of change that can distract us from creating and delivering on real value.

Questions and Comments

Speaker Contact Information:

John H. Graham IV, FASAE, CAE

President & CEOASAE

Phone: +1-202-626-2741E-mail:

jgraham@asaecenter.org