Jim Klar Global Sales Director Easy2 Technologies 216.812.4515 jim.klar@easy2.com.

Jim KlarGlobal Sales DirectorEasy2 Technologies216.812.4515jim.klar@easy2.com

2

• 12 Years Experience

• Serving 200+ Clients> Home Improvement> Major Appliances> Housewares> Juvenile Products> Consumer Electronics> Sporting Goods

• Product Demos & Selectors

• Multi-Channel & Multi-Device

INTERACTIVE MERCHANDISING

A Love TriangleThe Mobile Affair Between Retailers, Brands & Shoppers

3

• What is the Love Triangle?

• Opportunities & Challenges

• 3 Success Stories

• Recommendations & Best Practices

A Love TriangleThe Mobile Affair Between Retailers, Brands & Shoppers

TODAY’S DISCUSSION

4

THE LOVE TRIANGLEWHAT IS IT?

5

• Retailers> Provide a Positive Shopping

Experience> Limit “Showrooming” Effect> Sell More Products

• Brands> Control Brand/Product

Message> Overcome Untrained

Associates> Drive Consumer Choice

• Shoppers> Make the Right Choice> Get Useful Product

Information> Device-Optimized Content

LOOKING FOR LOVE

A Love TriangleThe Mobile Affair Between Retailers, Brands & Shoppers

6

CHALLENGES& OPPORTUNITIES

7

• Easy2 Content Views> 3-5MM/month across all

categories> August 2011: 3.1%

> Tablet: 1.4%> Smartphone: 1.7%

• December 2011> 7.1% of Monthly Views

> Tablet: 3.4%> Smartphone: 3.7%

• December 2012> 15.6% of Monthly Views

> Tablet: 9.3% > Smartphone: 6.3%

• Mobile Views Grew 400% in 16 Months

GROWING OPPORTUNITY

A Love TriangleThe Mobile Affair Between Retailers, Brands & Shoppers

8

• 39 Housewares Brands> KitchenAid> Philips Saeco> Keurig> Cuisinart> Oster> FoodSaver> CrockPot

• 2012 Average Engagement Time> Online Demo: 69.88 secs> Smartphone Demo: 48.28 secs> Tablet Demo: 72.92 secs

HOUSEWARES INDUSTRY

A Love TriangleThe Mobile Affair Between Retailers, Brands & Shoppers

9

• Tablet Ownership> 2010: 4% of US Consumers> Aug 2012: 25% of US

Consumers*> Forecast: 50% of PC market

by 2016**

• Tablet Use***> 74% At-Home> 36% In-Store

TABLET OWNERSHIP & USE

A Love TriangleThe Mobile Affair Between Retailers, Brands & Shoppers

*Pew Internet & American Life Project, “25% of American AdultsOwn Tablet Computers,” October 2012**Canalys, “Wintel PC market share set to fall to 65% in 2013,”January 2013***eMarketer, “Home is Where the Tablet Is,” May 2012

10

• Internet Use*> Majority Surf “On the go”> 75% go online in-stores

• Multi-Screen Shopping**> 96% Research on Phone> Purchase Offline or on Larger

Screen

SMARTPHONE OWNERSHIP & USE

A Love TriangleThe Mobile Affair Between Retailers, Brands & Shoppers

*Forrester blog, “The State of Consumers and Technology: Benchmark 2012, U.S.”Own Tablet Computers,” October 2012**Google and Ipsos, “Our Mobile Planet,” May 2012

11

2012 BLACK FRIDAY & CYBER MONDAYIncreases in content views from shoppers using tablets and smartphones during the biggest shopping period of the year*.

A Love TriangleThe Mobile Affair Between Retailers, Brands & Shoppers

*Easy2 Technologies Reporting DataDecember 2012

12

2012 BLACK FRIDAY & CYBER MONDAYMobile Content Views Breakout*

A Love TriangleThe Mobile Affair Between Retailers, Brands & Shoppers

*Easy2 Technologies Reporting DataDecember 2012

13

• Best Buy > Matching Prices

• Target> Matching Prices

• Bed Bath & Beyond> Mobile Coupons

SHOWROOMING DEAD?

A Love TriangleThe Mobile Affair Between Retailers, Brands & Shoppers

14

• Deep Content In-Store> Transforms Showrooming into

Transactions> Smartphone shoppers are

14% more likely to convert and make a purchase in the store than non-smartphone users*

SHOWROOMING DEAD?

A Love TriangleThe Mobile Affair Between Retailers, Brands & Shoppers

*Deloitte, “Smartphones Will Influence $689 Billion in Retail Sales by 2016,” June 2012

15

MOBILESUCCESS STORIES

16

• Features FoodSaver Product> Content Optimized for Mobile> Demo Views Went Up 18X> 26% of Views were Mobile

BED BATH & BEYOND EMAIL

A Love TriangleThe Mobile Affair Between Retailers, Brands & Shoppers

17

• Features FoodSaver Product> Content Optimized for Mobile> Demo Views Went Up 18X> 26% of Views were Mobile

BED BATH & BEYOND EMAIL

A Love TriangleThe Mobile Affair Between Retailers, Brands & Shoppers

18

• Features FoodSaver Product> Content Optimized for Mobile> Demo Views Went Up 18X> 26% of Views were Mobile

BED BATH & BEYOND EMAIL

A Love TriangleThe Mobile Affair Between Retailers, Brands & Shoppers

19

• Guided Selling by Category> Help Shoppers Choose> Online, Mobile & In-Store> Significant Boost in Conversions

DICK’S SPORTING GOODS PRODUCT SELECTORS

A Love TriangleThe Mobile Affair Between Retailers, Brands & Shoppers

20

• Guided Selling by Category> Help Shoppers Choose> Online, Mobile & In-Store> Significant Boost in Conversions

DICK’S SPORTING GOODS PRODUCT SELECTORS

A Love TriangleThe Mobile Affair Between Retailers, Brands & Shoppers

21

• Bring Hasbro Products to Life> Interactive Demo> Online and In-Store> 1:20 Average Engagement> 25% of Views In-Store

MOBILE SUCCESS STORIES

A Love TriangleThe Mobile Affair Between Retailers, Brands & Shoppers

22

• Bring Hasbro Products to Life> Interactive Demo> Online and In-Store> 1:20 Average Engagement> 25% of Views In-Store

MOBILE SUCCESS STORIES

A Love TriangleThe Mobile Affair Between Retailers, Brands & Shoppers

23

• Bring Hasbro Products to Life> Interactive Demo> Online and In-Store> 1:20 Average Engagement> 25% of Views In-Store

MOBILE SUCCESS STORIES

A Love TriangleThe Mobile Affair Between Retailers, Brands & Shoppers

24

RECOMMENDATIONS& BEST PRACTICES

25

• Optimize for Every Device> Simple Navigation> Integrate at Every Opportunity

> Packaging> Email> POS Display> Online> Print Ads> FSIs

> Engaging Content> Video (30 secs or less)> Beauty Shots> 360° Rotations> UGC: Ratings & Reviews> Instructions

> Call-to-Action

RECOMMENDATIONS

A Love TriangleThe Mobile Affair Between Retailers, Brands & Shoppers

Jim KlarGlobal Sales Director

216.812.4515jim.klar@easy2.com