Jerome Simpson - European Mobility Week 2015 - How and Why to Get Involved

Jerome Simpson Jsimpson@rec.org

How and why to get involved

2015

#mobilityweekUK

What is ‘the week’ about? Three core elements of the week This year’s slogan:

Choose. Change. Combine – What’s that all about?

Campaign actions(incl. 2014 car-free day and permanent measures)

Useful resources After Lunch:

Why get involved; Registration; ‘Bonus’ tips

Contents

#mobilityweekUK

Photo credit: City of Hudiksvall

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A week-long campaign in European towns and cities concluding with 'In Town without My Car' day on September 22

Encourages a modal shift from private car use to more sustainable/active modes of transport (i.e. cycling, walking or public transport).

What is European Mobility Week?

#mobilityweekUK

Sister-campaign, now the

year-round umbrella

initiative for all EC

sustainable urban

mobility campaigning

#mobilityweekUK

Core elements of the week

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Photo credit: Josu Ateca Acebo

Multi-modality = different modes of transport for different trips (do the right mix ➤ clip)

Intermodality = two or more modes of transport in one trip chain (e.g. bike/park/kiss/pool/ telebus + ride).

#mobilityweekUK

Choose. Change. Combine.Ph

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A. Biking (active) & public transport

#mobilityweekUK

Choose. Change. Combine.

Photo credit: SustransBedford

Photo credit: JSimpson

Photo credit: Sona V / Flickr

Photo credit: CC Elizabeth / Flickr

#mobilityweekUK

B. Walking (active) & public transport

Photo credit: CC Andy Allan / Flickr

Photo credit: Adrian Zoltan/Index.hu

Choose. Change. Combine.

Photo credit: SustransBedford

#mobilityweekUK

C. Park/Kiss/Pool/Telebus & public transport

Photo: Metropol.hu

Choose. Change. Combine.

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Photo: JT & DI travel

#mobilityweekUK

D. Information & infrastructure

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Photo credit: Romazur / Wikimedia

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Choose. Change. Combine.

Credit: Tom Page / Flickr

www.keepingcardiffmoving.co.uk/travelsmart

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Photo: Dagmar Kohler

Credit: bradleystokejournal.co.uk/walking-cycling/

#mobilityweekUK

Campaign actions…I

(Thematic guidelines 2015)

Photo credit: www.trafficsnakegame.eu/

Photo credit: David Everard

Photo credit: La Rochelle

Photo credit: Dagmar Kohler

In Murcia, a bike exchange & donations to those at risk of social exclusion;

In Östersund, a cyclists’ ‘thanksgiving’ was held; a humorous event hosted to test the fastest means of transport; photo competitions on Instagram; national Facebook contest “Commute Greener;” 3-day course teaching young migrants how to ride a bike (personal freedom, health and integration);

In Vienna, cycle training for the elderly In Budapest, a conference on intelligent

networks - a meeting point for public transport providers and companies interested in establishing sustainable and cost-effective infrastructure

#mobilityweekUK

Campaign actions…II (2014 Best Practice Guide)

Photo credit: Ostersund

Photo credit: Ostersund

In Getxo, events show pedestrians the best footwear and how to maintain their bikes (‘Dr. Bike’)

In Leon, something for each day: innovation in transport, sustainable mobility, pedestrian mobility, public transport, liveable cities and finally the car-free day/day of the bicycle;

In Palma de Majorca, promotion of the shared streets concept with safe cycling; city bus ad campaign to remind car drivers to keep 1.5m distance when overtaking a cyclist;

In Zagreb, the “Bike on Bus” was a pilot project allowing cyclists to transport their bikes on 3 bus lines

#mobilityweekUK

Campaign actions..III (2014)

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Photo credit: www.cycling-inform.com

In Vienna a festival showed how art, sport, culture & sustainable mobility is possible in streets without cars; a grass carpeted main street invited people to have a picnic

Larnaka’s streets were not only closed to traffic, but opened to folk dancing, flea markets and street games

Leon’s traditional promenade was closed for a cycling race and a triathlon competition along the sea front

#mobilityweekUK

IV: Car-Free Day (≠ entire city)! (2014)Photo credit: Ostersund

Photo credit:Eleftherios Embedoklis

Photo credit: Eva Szerencsi

V: Permanent Measures (2014)

#mobilityweekUK

In Murcia, eight new 30 km/h zones promoting road safety among cyclists and pedestrians; 20 new free parking spaces for electric mobility scooters; launch of an app to inform citizens about different public transport options; a combined ticket for city buses and trams; a ride-share programme for commuters (drivers).

In Vienna, pedestrian info pillars make walking in the city more attractive; pedestrianizing Mariahilfer Straße

Photo credit: Murcia

VI: Permanent Measures (2014)

#mobilityweekUK

In Getxo, a safe school path educates students vis-à-vis sustainable mobility habits;

In Skopje, an automatic traffic management control system was introduced;

In Zagreb, audio signalling devices were installed for blind or visually-impaired pedestrians; and a monitoring system for bicycle traffic was erected

Photo credit: Zagreb

Photo credit: Josu Ateca Acebo

2015

#mobilityweekUK www.mobilityweek.eu/resources/

All due early

May

www.dotherightmix.eu

www.mobilityweek.eu

Thank you for your attention!

#mobilityweekUK

Bestregistered

action

Jsimpson@rec.org @jeromesimpson2

An opportunity to experiment e.g. with controversial measures such as access or speed restrictions (and consult with constituents).

An occasion to launch permanent measures with the EMW/Do the Right Mix label

Solidarity with >2000 cities across in a single Europe-wide campaign

Even with little or no budget to organise local events and activities, a single permanent measure is enough to register

Why get involved?

#mobilityweekUK

Photo credit: City of Sofia

Even if you undertake just one of the week’s ingredients (e.g. a single measure), please register! Process is simple at www.mobilityweek.eu:

1. Register (or if you did last year, login);

2. Identify yourself; 3. Identify your three

principal activities and add details via a drop down menu

Relaunch (with upgrade) in early May

#mobilityweekUK

Registration

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Bonus Campaign Ideas (‘repackaging’ travel)

#mobilityweekUK

8543 Permanent Measures (2014)

#mobilityweekUK

Pedestrian areas: #1: Improvement of infrastructure (footbridges, crossings, pavements, lighting)

Improved bicycle facilities: #2: Improvement of bicycle network (new lanes, extension, renovation, signs)#4: Improvement of bicycle facilities (parking, locks)

Photo credit: JSimpson

Permanent measures…II (cca. 50% EMW cities)

#mobilityweekUK

Mobility management: #3 Launch of awareness raising campaigns

Traffic calming & reduced access: #5: Speed reduction near schools

Photo credit: Josu Ateca Acebo

Photo credit: JSimpson

Photo credit: JSimpson

Photo credit: JSimpson

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UK: Past, Present, Future

#mobilityweekUK

2002: 75 2005: 68 2010: 43 2015: ?