Jeffrey Huang - The Effects of Digitalization on Contemporary Cities

Interactive Cities

Prof. Dr. Jeffrey Huang (jeffrey.huang@epfl.ch)

Urban Design and Development Session

CUD Global Conference Amsterdam

The effects of digitalization on public spheres and sustainable communities

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teller check phone atm internet

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new york citythen, federal savings and loannow: love, a pharmacy

savannah, georgiathen, hibernia banknow: chamber of commerce

seattlethen, seattle trust buildingnow: jacuzzi/health club

houstonthen, citizens banknow: prague, a nightclub

learn | classroom � e-learning environment

work | workplace � virtual office

shop | physical retail store � e-commerce

pray | church � online religious community

play | playground � game environment

exhibit | museum � digital gallery

punish | prison � electronic surveillance

judge | court house � virtual juries

DYING SPECIES

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Mega Fulfillment CenterExample: Amazon

-9 distribution centers serving 26 cities-Capacity to fill 80,000 orders a day-836,000 sqft in Fernley, NV-Stocks in rotating carousel systems.-150,000 SKU (=54 supermarkets)-1500 employees (1/4 of 54 supermarkets)

Google Data Center, Groningen NL Leased Building of 24’000 m2 with three ventilation cooler, three nitrogen tanks and three power generators outside of Groningen

Yahoo StoreNew York

m*zoneSeoul

Nespresso clubs

Shops, loungesLifestyle experienceGlamorous advertising by Georges Clooney2.2 millions of members (2005)1.7 billions de capsules sold (2005)35% of sales on internet

learn | classroom �� e-learning environment

work | workplace �� virtual office

shop | physical retail store �� e-commerce

pray | church �� online religious community

play | playground �� game environment

exhibit | museum �� digital gallery

punish | prison �� electronic surveillance

judge | court house �� virtual juries

p v

AnytimeAnyplaceAccess to remote expertsConfigurable environmentsLearning about user preferenceTimezone leverageSocial Networks (Facebook, etc)

Face to face Social interactionWork gratificationTrustTangible experienceSense of place

Goal 1: Provide consistent experience across physical and virtual channelsGoal 2: Build strong user communities with physical and virtual architectures

Bank of the FutureLausanne, Geneva, Basel, Switzerland

?

attract customers identify needs inform customers obtain order deliver manage customer

Provide banner ads

Open physical storefront at strategic locations

Provide ads

Register with searchagents

Provide browsing tools

Ask customer

identify needs throughpreference learning

identify needs throughcollaborative filtering

Offer advice viasalesperson

Provide safe room

Supply multimediainformation

Post third partyopinions

Create social experience

Obtain order at cashier

obtain order by telephone

obtain order by fax

deliver by mail

deliver by fedex

deliver personally

make to delivery

Make refunds ifnecessary

Enable exchanges

Provide warranty services

Allow send back

Provide 360 feedback

sell banking service

Run specia promotions

Co-sponsor sports

List company on yellowpages

Create needs bycreating experience

Create social experiences

Offer comparisonagents

Create chat rooms

Create virtual simulation

Aggregate delivery

Mine user data

Provide additional services

Reward frequent

Allow for instantPick-up in store

Deliver to strategicLocations (gasstation)

List website on portalsites

Observe customer

Provide one-clickCheck-out

allow for credit cardpayment

Receive e-cash

(e.g. kozmo)

courses, cleaning, etc

customers

Virtual community

PHYSICAL

VIRTUAL

How to integrate ICT into public spaces in the city to foster sustainable communities?

Passive consumer

Empowered urbanite

co-creation

co-design

do-it-yourself

self-service

?

Listening Walls Carpenter Center, Cambridge, USA

“interactive wallpaper”

Pieces of you (snippets of your conversation) become part of the listening wall

Giving consent – do you want to be part of the wall?

Swisshouse, 2000-2010Physical/Virtual Consulate for Switzerland

Reverse brain drain:22 nodes around the world

Plug-and-play interfaces

High resolution glass

Physical installation

Media, not physical walls, define the spaces

Zurich MEZ 18.30 (Business Dinner) Boston EST 12.30 (Business Lunch)

Typical scenario

Virtual cocktail with Switzerland

RFID reader registering physical visitors

Expats community in action

virtualization of urban life inevitable

challenge: convergence of physical/virtual space

public space: beyond media façades and surveillance cams to empowering the citizen

social, interactive, tactile dimension of ICT

sustainable communities

Interactive Cities

Prof. Dr. Jeffrey Huang (jeffrey.huang@epfl.ch)

Urban Design and Development Session

CUD Global Conference Amsterdam

The effects of digitalization on public spheres and sustainable communities

Interactive CitiesJeffrey Huang (jeffrey.huang@epfl.ch)