Transcript
A dating website for the strictly marriage minded Jewish community.
Using matching systems and database search engines, our service helps people from all over the globe find and communicate with potential matches.
In the Jewish Community, marriage is a necessity, and marrying a fellow
Jew is critical in continuing the religion to the next generation. Need
Traditional matchmakers have lost their appeal and effectiveness
due to demographic and cultural changes. Because of this,
Websites have surfaced as the most successful way to
match Jewish singles from all over the world.
Our Audience: Any single Jewish adult with the intention of marriage.
Jedding Members are:
• 18+ Years of Age• Single, Widowed, or Divorced• Marriage Minded• From anywhere across the globe.
MarketingAs the sister company to Harei At - an already established
and successful Jewish dating site for marriage –Jedding will hit the ground running with thousands of
real, registered members from day one.
Tools for the marketing of Jedding:• Advertising through PPC ads on
Google, Facebook, Bing, and other relevant websites and blogs.
• Branding• Content Distribution and Marketing• Emails • Mobile Marketing• Networking• Public Relations• Social Medias• Video Production• Website Design• Word-Of-Mouth
Costs
In terms of operational costs, Jedding only requires :• Domain name.• Web hosting.• Computer.• Small team of employees for
site upkeep, management, and customer service.
$0
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000
$8,000,000
Operating Expense Revenue
Operating Expenses v. Revenue
Year 1
Year 2
Year 3
Year 4
Year 5
The average dating website member pays $289 per year and the average monthly membership price is $50.00 per month, Jeddingwill boast an average monthly membership cost of just $19.95, vastly cheaper than competitors.
$91,534
$321,087
$740,627
$1,344,164
$2,162,789
Profitability
Projected Profitability of Jedding
Year 5 Year 4 Year 3 Year 2 Year 1
The Team Jedding and it’s owners have been in the online dating industry for over 5 years.
Eli OstreicherFounder & CEO of Jedding
CEO at Regal Wings• INC 500 Company | #1 in Travel and Hospitality.• Grew 2,349% 2010-2013.CEO at Harei At• Fasted growing Orthodox Jewish Dating site.• 15,000 members in >2 years.
Joel GreenfeldCFO of Jedding
Overseer of Finances at Harei At• Financial management.
Paul OsteringCOO of Jedding
Director Of Operations for Harei At• Directing day-to-day operations – marketing, product
development, human resources, etc.• Design and website implementation – CSS, HTML and
Javascript.• Management of design, writing and development
team.• Management of marketing efforts – Facebook (19,000
likes), Youtube (100,000+ views), email campaigns (20,000+ emails).
Online Dating
Revenue:$2.0 Billion
Businesses:3898
Annual Growth( Projected for 2011-2016)
2.8%
Competition
• Casual dating/friendship/networking site.• 50% of members are not Jewish.• Outdated Software.
The online dating industry grew 2.9% between 2008-2012, beyond earlier projections.
Despite thousands of dating sites, only 1 established site even comes close to our niche.
The Jedding AdvantageJedding’s care for and experience in the online dating industry means they know what is important to their members.
• All profiles, profile pictures, and profile updates are screened and approved to ensure they are appropriate.
• Any members that allude to being neither Jewish or marriage minded are removed from the site.
• Competitive membership prices. 20% less than 30% less than
• Customer service via email or call center.
The Plan - Brand- The Domain Name
- Completed Website and Software
- The Members- The Team
- Multi-Step Marketing Plan
- Media Presence
• Execution of marketing plan to include PPC Campaigns, social campaigns, and targeted ads on relevant sites.
• Focused on being live and matching members within the next 30-60 days.
In ConclusionJedding is ideally positioned to:• Implement a calculated business plan
through the next 5 years.• Become a respected and recognized
leader in the online dating industry.• Continue growing throughout the next
decade and then some.
Final Requirements – $2 Million for:
• Start up costs.• Capital requirements.• Internet advertising.• Jedding branding for
website release.
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