JDS academy 2012-13 SHAREFEST 1

Sharefest #1December 3, 2012

Our Presenters

• Charlotte Jewish Day School• Denver Academy of Torah• Robert M. Beren Academy• Stanford Eisenberg Knoxville Jewish Day School

Empowering OurYentas

Looking to our social media mavens to spread the word!

Identifying Our Yentas

What Makes a Good Yenta?

• Active on Facebook• Connected to members of the community• Respected in the community• Connected to CJDS in an emotionally

positive way• Willing to take on the job!

Embracing the Yenta is a Multistep Process

1. Recognizing that each is unique, determine the best way to reach each Yenta.

2. Reach out in person or by phone to explain the mission of our social media campaign and to explain how their participation will make a difference.

3. Encourage them to be conversational4. Offer to send quick email reminders if specific posts

might be important for their area of authority.5. Follow-up. Don’t assume everything will go as you

plan.

What does it look like?

S

Unbreaking the Broken Telephone

The Denver Academy of Torah Social Media Academy

Social Media Tools

When, Where, and How?

Information here about the use and abuse of social media.

Differentiation of social media, e mail, phone, in person communications

How people use social media in personal lives and intro to being our “telephones”

Facebook Basics

In thinking about the “hook” to get people to come to the conference – we would like to offer them some ideas and ways to further their personal use of Facebook. Information on privacy settings, liking companies, and ways to improve personal use. The thought is by using these tools for personal use, people will then feel more comfortable to be our “telephones” using the tools we have helped them learn.

Telephone: Facebook

Information on how to use Facebook to help get information out about us.

Twitter

Twitter Basics

Many parents may not yet be on Twitter so helping them create an account and learn how to follow others, etc.

To Tweet or Not to Tweet

Retweeting. Hashtags, etc.

Using Twitter to promote the school

LinkedIn Basics

LinkedIn Basics

Many parents may not yet be on LinkedIn so helping them create an account and learn how to follow others, etc.

This is the only forum with which we are debating use. Perhaps Pinterest instead?

Telephone: LinkedIn

LinkedIn to help promote the school

YouTube

Privacy settings, YouTube Channels, finding “good” video, etc.

Many people may need help creating a YouTube account.

Telephone: YouTube

Sharing videos

Finding our private videos and knowing how to share them

Using YouTube to share information and happenings at the school

Robert M. Beren AcademyHouston, TX

How we get our great content out there

Phase 1: Facebook

We had 236 likes on our existing Facebook page.

We have become better in recent months about posting, but realized our great content wasn’t reaching as broad an audience as we would like.

How do we increase our likes?

We had an extremely successful post during the Israel crisis that really got people motivated to like and share.

301 people saw the post

14 comments

Reached 2,866 people

Was this a perfect storm, or can we recreate this success?

This “stunt” brought us 18 new likes.

People were buzzing about it for a day.

We also experimented with the time of day, sending out the email to the community at night – around 10 pm – probably a little late.

The student trivia post brought us 10 new likes.

Not quite as compelling – what motivates people to interact?

Jack Lew, White House Chief of Staff, with RMBA students from 2000

What is the best way to “use” this photo?

Ask RMBA alum to tag their friends?

Should we make it a trivia question that people have to go to Facebook to find out the answer?

Goal:

To cross reference different mediums to increase social media awareness and reach.

Sunday:Recipes

- Get from locals- Traditional

foods to bring to your holiday party

- Resources e.g. shikse.com

Monday:Resources

- Fun and light- How to explain

chanukah to others

- Your funniest holiday moment

Tuesday:Informational

- Heavier Information – websites, dates, times

- Video or audio of blessings

Wednesday:Songs/Videos

- Maccabeats- Aish.com and

chabad.org great kids videos

- Hannukah Bests from Jon Stewart Show

Thursday:Local Resources

- Local places to buy Chanukah stuff . Chanukah supply sightings: target, bed bath and beyond, party city

- Local Community Events

Friday:Local Resources

- Post pictures of your menorah –here’s menorahs we’ll be lighting share yours!- Good ideas for

Chanukah Presents- Games you can play

It's Cyber Monday and Chanukah is less than two weeks away. Any great deals or Chanukah gifts we should know about?Cute personalized gifts fromhttp://www.helloeverywear.com/Hannukah_c_86.html

Relative of school supporter’s website with cute fun Chanukah gifts

Chanukah begins December 8th at night fall. That's only two and a half weeks away!

Have you started thinking about Chanukah plans yet?

First Sighting of Chanukah Items in Knoxville! Target on Ray Mears Blvd. 

Let us know where else Chanukah items are available locally!

Catherine Dodel Target always has the cutest Chanukah stuff :)I was in Bed Bath and Beyond yesterday and didn't see anything.November 15 at 9:37pm · 1Jeff Gubitz Temple and Heska Amuna have a full array of goods.November 15 at 9:46pm · 1Marian Jay HA has all sorts of stuff out in the lobby and Judaica Shop.November 15 at 9:52pm · 1Miriam Esther Wilhelm Jeff and Marian what are gift shop hours? Would love to shareNovember 15 at 9:54pm via mobileMonica Goltzman Berman Joanna had some a few years back.November 15 at 10:14pm via mobile · 1Jeff Gubitz Sunday morningsNovember 15 at 10:48pm via mobile · 1Cheri Pollack Temple Beth El is having a Bazaar on Dec. 2nd. I donated lots of Chanukah stuff. Hope someone will enjoy!!November 15 at 11:05pm · 2Miriam Esther Wilhelm Monica let me know if you see it again there this year. Never knew they had....Cheri thanks for the info Chanukah bazaar with stuff from Cheri sounds awesome!November 16 at 12:47am via mobileShelley Mangold Thanks M.E. what a great idea for posting where to get Judaica now or anytime of the year!November 16 at 1:31pm · 1

Humor

Informational with pic

from school

Response to showcasing local resources

QUESTIONS

DISCUSSION