Japan Quakes Survival Strategies at NCC 2011

Japan Quake Survival StrategiesFor the Next Context Conference 2011

Lightning Talk

Saturday, April 16, 2011

On 3/11, at a client's office in Shinjuku,

the quake hit and with 1000s of other I

walked 4 hours home to Kichijoji

Saturday, April 16, 2011

Facebook on my iPhone

was the only way I could

communicate with my wife and friends

Saturday, April 16, 2011

Saturday, April 16, 2011

20Saturday, April 16, 2011

780

Saturday, April 16, 2011

Quake preparedness, expert advice, causes, alternative news, tools, debates, new friends

1,238

Saturday, April 16, 2011

Where to buy gas, toilet paper and water?

Saturday, April 16, 2011

Saturday, April 16, 2011

Saturday, April 16, 2011

Facebook.com/Lance.ShieldsSocial strategist at MRM Japan

https://www.facebook.com/home.php?sk=group_187166687991576

Japan Quake Survival Strategies

Saturday, April 16, 2011

Saturday, April 16, 2011

Japan Quake Survival StrategiesFor the Next Context Conference 2011

Un-Conference Session

Saturday, April 16, 2011

Japan Quake Survival StrategiesFor the Next Context Conference 2011

Un-Conference Session

Lightning Talk ReviewSaturday, April 16, 2011

Japan Quake Survival Strategies • NCC2011Un-Conference Session

Key Learnings

• Multiple Admins

• Group Growth via influence & networks - people, resources, new info supporting both topic conversations and introducing new topics

• Expertise raised credibility and conversation quality levels

• Self-moderating - intelligent, engaged members

• Shifting topic focus with time since 3.11 but wide coverage of interesting & important topics - Survival, radiation, water, nuclear, social & humanistic

• Resources to fund raising but no obnoxious promotions

• High activity levels across most topics

• Highly opinionated people eventually left or faded into background

• Conflict resolution in the background

• Facebook Groups technical limitations

Saturday, April 16, 2011

Japan Quake Survival Strategies • NCC2011Un-Conference Session

Next Steps

• Rethink group vision

• Solicit feedback from current & some former members

• Continue moderation

• Reduce Admins

• Organize resources & post links

• Other?

Saturday, April 16, 2011

Japan Quake Survival Strategies • NCC2011Un-Conference Session

Thank You!Please connect with us at:

Facebook.com/Lance.ShieldsSocial Strategist at MRM Japan

Facebook.com/deanfujiiDigital Strategist at MRM Japan

Saturday, April 16, 2011

Saturday, April 16, 2011